Saving The Planet, One Download At A Time
We live in an era where compute capability is ubiquitous, whether it be on a smart phone or mobile computer, and where “the cloud” can be accessed from anywhere.
In parallel, the ever-improving energy and carbon-efficiency of computers creates new opportunities to trade off atoms for bits, also known as de-materialization, and to substitute carbon-intensive activities, such as transportation, with tele-presence.
Here in Intel’s Eco-Technology group, we’re trying to learn precisely where these trade-offs exist, and under what conditions society can achieve net-positive outcomes, by harnessing technology in more environmentally beneficial ways. To that end, together with Microsoft’s sustainability group, we asked Dr. Jonathan Koomey, visiting professor at Yale’s School of Forestry and Environmental Studies and an expert in energy conservation technology, economics, policy and global climate change, to undertake a study of the environmental tradeoffs, between purchasing music in the traditional fashion (on CD from an online or brick and mortar store), versus purchasing and downloading the digital files.
Are you a green music pirate? (ARRR!) Free music downloading has generated a lot of debate, with some artists for and others against it. Well, here’s a positive note for all you lyrical plunderers: downloading music is more environmentally friendly than buying it on CD. But you don’t have to be scurvy about it either: these days, it’s arguably much easier (and cheaper) to buy your music fair and square on iTunes than it 
