Do you remember RecycleBank, the Philadelphia-based company that rewarded customers for recycling? I thought that was a great idea, and I’ve got a similar response to Earth Aid’s new rewards program for energy savings. Rolled out earlier this month in Washington, DC, Earth Aid offers a program to track your energy use and savings, and then to “pay” you for those savings through reward points that can be redeemed at partner companies.
In its press release for the launch of the rewards program, the company claims that its program “…creates a virtuous circle of local businesses providing incentives for households to save energy, and households re-circulating their savings on their utility bills into local businesses - benefiting both the local environment and the local economy.” All of this is on top of money actually saved by consumers cutting their energy use…
When the spirit of carpooling meets capitalism, what do you get? Of the possible answers, one new green one is Earth Aid Group Buys from the folks at Earth Aid Enterprises. This interesting concept brings green consumers together in order to harness their collective power and “leverage,” as it were, for large-volume discounts on eco-friendly goods.
For the most part, the muscle power that comes with large-volume merchandising has belonged to big corporations–Wal-Mart is by far the best example. When these megabusinesses flex that muscle, they often put the squeeze on more than just merchandise manufacturers; they also can squeeze out smaller, local businesses. After all, why would shoppers pay more for products at small pharmacy, grocery, and appliance stores when they can go to a single SUPERSTORE and buy everything they need at one place for a lower price? As these superplexes mushroom in size and number, the local “little guy” may quickly get strangled and suffocate.
In contrast, Earth Aid’s Group Buys puts the power back in the hands of consumers. As far as I can see, this is a great potential resource for consumers who are looking for ways to go green without spending all their hard-earned green. That is, Earth Aid allows consumers to wield the same power as large corporations–and so get those same big-purchase discounts from the manufacturers. Or, as Earth Aid puts it:
This process allows all of us to band our purchasing power together into a formidable force–which we use to drive prices down. And it works because of a very simple proposition–manufacturers can cut prices progressively for larger and larger bulk orders.
Do you remember RecycleBank, the Philadelphia-based company that rewarded customers for recycling? I thought that was a great idea, and I’ve got a similar response to Earth Aid’s new rewards program for energy savings. Rolled out earlier this month in Washington, DC, Earth Aid offers a program to track your energy use and savings, and then to “pay” you for those savings through reward points that can be redeemed at partner companies.
