It is with pleasure that I write this review of special children’s book written by our Green Options colleague and Eco Child’s Play contributing writer Joe Mohr, aka Mean Joe Green!  Not only is Joe a great political cartoonist, he’s a children’s author too.  His new book Go Out!  Go Out! is unique not only because it comes from Joe, but it is also a short book (14 “pages”) designed for your iPhone using istorytime.

From kite-flying to corndog buying, Go Out! Go Out! is a rhyming story that shares a small sample of the wonderful experiences that are waiting for us just outside our own front door.

Joe believes it is important kids get outside, no matter where they live!  I couldn’t agree more, and my family spends most of their days in the great outdoors.

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I read few days ago in Springwise (a great source to new interesting ideas) about a new initiative of Random House: Selling books by the chapter.

Random House explains the logic behind the new initiative: “Sometimes what you want is a slice instead of the whole pie. That’s why we’re offering a new reading experience– the ability to purchase individual chapters. Imagine that! Downloading and reading exactly the part of a book that meets your needs”.

The first book to be offered by them is Made to Stick written by Chip Heath and Dan Heath. This book actually looks like a very interesting book. Here’s the book description on its website:

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that “stick” and explain sure-fire methods for making ideas stickier, such as violating schemas, using the Velcro Theory of Memory, and creating “curiosity gaps.”

The process is very simple — on the book’s website you can find a short description of each one of the six chapters of the book and its epilogue. You can choose the chapter that’s right for you and download it as an Adobe Digital Editions file for $2.99. The introduction and index are available for free with the purchase of any chapter.

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