How To Advertise Your Green Business
Like all entrepreneurs, those in the eco-sphere need to spend their ad dollars wisely. While big advertisers can afford to make big mistakes, small advertisers can only afford to make small ones. Green entrepreneurs can ruin their business without a carefully thought out campaign.
And so, as I mentioned in this post, Recession Proof Your Green Business, before you even consider embarking on an advertising campaign, you need:
….to ensure that you have a strong unique positioning and are promoting that differentiation at every opportunity.
