Don’t Bank On Green Banking – 75% of Customers Still Get Paper Statements
A recent report from Javelin Strategy & Research found out that customers really like the idea of green banking. Forty-three percent of consumers said they are more likely to do business with companies they perceive to be green. But….three out of four consumers STILL receive paper statements. Hmmmm.
While sales of organic food, eco automobiles and natural beauty products are skyrocketing, for most folks, banking is business as usual. Yes, over 1/3rd of banking customers use online banking, it’s seems it’s hard to let go of those paper statements, checks and receipts.
As you work to make your business more eco, banking may be one place to start. Save time, money and the planet with these easy steps.
