Green Options » eco claims http://greenoptions.com/tag/eco-claims Posts tagged 'eco claims' Mon, 21 Apr 2008 14:37:08 +0000 http://wordpress.org/?v=2.5.1 en Is Anybody Watching? The Green Gap Survey Reveals Consumers Want Regulation of Environmental Claims http://ecopreneurist.com/2008/04/21/is-anybody-watching-the-green-gap-survey-reveals-consumers-want-regulation-of-environmental-claims/ http://ecopreneurist.com/2008/04/21/is-anybody-watching-the-green-gap-survey-reveals-consumers-want-regulation-of-environmental-claims/#comments Mon, 21 Apr 2008 14:37:08 +0000 mcmilker http://ecopreneurist.com/2008/04/21/is-anybody-watching-the-green-gap-survey-reveals-consumers-want-regulation-of-environmental-claims/ greengap.jpgSome scary truths about consumers’ assumptions could lead to a “green” backlash concludes The Green Gap Survey, released this week by Cone LLC and The Boston College Center for Corporate Citizenship.
We in the business of making environmentally friendly and natural product know that little regulation exists around the terms, “green,” “environmentally friendly,” and “natural.” But, consumers don’t and are, perhaps naively, trusting.

  • 47 percent trust companies to tell them the truth in environmental messaging
  • 45 percent believe companies are accurately communicating information about their impact on the environment
  • 61 percent of Americans say they understand the environmental terms companies use in their advertising

Read more of this story »

]]> http://ecopreneurist.com/2008/04/21/is-anybody-watching-the-green-gap-survey-reveals-consumers-want-regulation-of-environmental-claims/feed/