By Paul Smith •
March 26, 2009
So often these days you hear about green and greening cleaning products. But beyond the trendiness and this vague notion of it being “better for the planet,” most of the time people don’t know how that’s so and why it matters.
The founders of Ecostore, a New Zealand based company, now with an American division based in Michigan, saw quite directly why using the usual cleaning products has an impact: They lived on a eco village where each of them was [...]
By Gennefer Snowfield •
November 2, 2008
Before being ‘green’ became fashionable, and terms like ‘eco-chic’ were coined, being environmentally conscious was synonymous with words like ‘granola’ and ‘treehugger,’ generalizing the eco-conscious crowd as a free-spirited-Birkenstock-wearing-Grateful-Dead-loving bunch of Liberal hippies chanting ‘Peace, man.’
But being green has definitely gone mainstream, and from celebs like Julia Louis-Dreyfus with her lavish, multi-million dollar solar-powered home, to Pierce Brosnan, aptly named the ‘Best Dressed Environmentalist’ by the Sustainable Style Foundation, the stereotype of the gritty, unkempt nature wanderer that once dominated the category no longer applies.
Recently, MSN posted a list of the ‘Top 14 Green Celebrities,’ which contained some long-time environmental advocates and a few surprising new additions, all echoing a commitment to championing this important cause through various initiatives like Leonardo DiCaprio’s documentary film about global warming, the 11th Hour, featuring interviews with green leaders and a companion website where everyone can sign up to take action in their local communities, and George Clooney’s Oil Change, a campaign aimed at ending America’s independence on oil.
