Green Options

When you think of Kenneth Cole, timeless fashion, trendsetting shoes and stylish accessories likely leap to mind.  Their commitment to the environment and their eco-tote likely do not top your list.  But behind the well designed exterior lies a philanthropic soul, intent on sparking social change — and helping others do it, too.

Their recent launch of Awearness supports that mission, showcasing 25 years worth of philanthropy, and creating a place for consumers and businesses to get involved in championing the causes that are important to them.  From a blog to a book to a volunteer link up program, Kenneth Cole shows us it’s possible to look as good as you feel. 

Right down to its name, Awearness is the embodiment of Feelgood Style.

Being the slightly bold journalist that I am, I sought out an interview with this fashion icon to learn more about Awearness and uncover any other hidden gems lurking behind the finely stitched fabric of Kenneth Cole.  It started with some light stalking of their Twitter account, a couple of emails and a few [dozen] phone calls before I finally connected with Robert Genovese, Vice President of Marketing & Media at the West 50th Street headquarters in New York City.  Robert was gracious, responsive, and genuinely eager to share the details of the Awearness program, and happily indulged me in the laundry list of questions that I am thrilled to share with you now.

Going green isn’t as difficult as it used to be with the array of vegetarian delights and eco-friendly products available on the market today, and environmentally-conscious clothing is becoming as popular as the fashions themselves. But M641 takes it one step further with a philosophical approach to designing clothes that are living, breathing representations of the spirit, passion, and friendship that created them.  For Ina and Subu, earth-minded fashion is about a lifestyle — not a trend — and the result is a stunning experience in heart couture. 

I had an opportunity to talk with Ina, one of the founders of M641, and learned more about the designs, the philosophy and the friendship that foster feel good fashions and plaid with a pulse.

With green living, homeopathy and natural alternatives growing in popularity, soap makers are springing up around the world, concocting magical creations of coconut and lime in gleaming, glycerin-infused goodness that cleanse the body, mind and soul. 

Oh, and your hands too!

Growing up in my house, ‘handmade’ soap consisted of my mother gathering up all the remaining bits of bar soap from the shower and bathtubs, tossing them into a container with some water and shaking it up.  “Voila, hand soap!” she would state proudly.  But her objectives were to save money, not create a luxurious lather to soothe and soften the skin.  And, trust me, an acrid amalgum of Dial and Irish Spring was anything but soothing! 

But today’s handmade soaps are a beneficial blend of nourishing nutrients, rich with essential oils and alleviating aromatherapy that care for the skin and calm the senses.  And because they’re chemical-free, they’re an eco-friendly alternative to their caustic counterparts, making them a great way to indulge yourself and the earth.

For parents committed to green living and environmental concsiousness, the greatest gift we can bestow upon our children — and to the world in which we live — is the spirit, passion and commitment to keeping our planet flourishing. 

We all want to ensure that our children are safe, happy and protected, and what better way to do that than by helping them preserve the earth, freeing the air from harmful contaminents and pollution, decreasing our dependence on — and wastefulness of – fuel and finding eco-friendly alternative energy sources.

Between in-home teaching and associations and resources committed to educating children about environmental protection and conservation, it’s easy get your kids out of diapers and off the grid!

While eco-fashion is becoming more mainstream with an increasing number of environmentally conscious designers serving up sustainable styles and earth-friendly frocks, the runways are typically reserved for regaling the glitz and glam of overly indulgent attire.

But this week, Vancouver turns the spotlight on sustainability with its first ever eco-focused fashion night, Friday, November 7th, 2008.

Vancouver Fashion Week, a hotbed of haute couture and leading west coast designers, is one of the premier purveyors of popular pageantry, unveiling some of the world’s most sought after styles and trends.  This year, VFW is showing its support for the environment with a dedicated evening for designers to promote their leading edge sustainable artistry and eco-conscious craftmanship.  From eco luxury, showcasing the art of organic handmade silk, to the unique beauty of recycled fabrics like cashmere and wool, an impressive range of techniques and designs will be featured.

In the past, hearing the phrase ‘eco-travel’ likely conjured up images of backpacking along some earthy trail or setting up a tent on open terrain.

You probably never envisioned white sandy beaches, deep blue oceans, or a gleaming beacon of 5-star luxury beckoning you to paradise.  Sure, there are still plenty of adventure tours and gritty excursions worthy of beef jerky and a walking stick, but you don’t have to be the Crocodile Hunter to enjoy a green vacation. The sustainable tourism movement has expanded traveling horizons, making an eco-friendly trip idyllic for jet setters and nature wanderers alike.

Sustainable tourism is an industry committed to making a low impact on the natural environment and local culture, while helping to generate income and employment for locals.  So, by taking a sustainable vacation, your rest and relaxtion leads to the economic health and social development of cultures around the world, while helping the environment to thrive in the process.  Explore the many ways that you can travel ‘green’ and start planning for a journey that brings peace to you, your destination, and the earth.

Before being ‘green’ became fashionable, and terms like ‘eco-chic’ were coined, being environmentally conscious was synonymous with words like ‘granola’ and ‘treehugger,’ generalizing the eco-conscious crowd as a free-spirited-Birkenstock-wearing-Grateful-Dead-loving bunch of Liberal hippies chanting ‘Peace, man.’

But being green has definitely gone mainstream, and from celebs like Julia Louis-Dreyfus with her lavish, multi-million dollar solar-powered home, to Pierce Brosnan, aptly named the ‘Best Dressed Environmentalist’ by the Sustainable Style Foundation, the stereotype of the gritty, unkempt nature wanderer that once dominated the category no longer applies.

Recently, MSN posted a list of the ‘Top 14 Green Celebrities,’ which contained some long-time environmental advocates and a few surprising new additions, all echoing a commitment to championing this important cause through various initiatives like Leonardo DiCaprio’s documentary film about global warming, the 11th Hour, featuring interviews with green leaders and a companion website where everyone can sign up to take action in their local communities, and George Clooney’s Oil Change, a campaign aimed at ending America’s independence on oil.  

In the past, when you’ve thought about helping the environment, things like recycling, using rechargeable batteries, cutting back on your power and water usage, and carpooling or bicycling to reduce pollution probably leapt to mind. 

I doubt that carrying a chic, designer bag topped your list. 

But with all of the eco-minded designers popping up, using alternative materials to craft high-end, contemporary creations worthy of a runway romp, you can do your part to save the planet, and look stylish doing it.

Here is a list of the must-have sleek and sustainable haute couture handbags available for the eco-savvy shopper:

From Habitude’s About page:

We’re a design-oriented company with a strong belief in protecting and respecting the earth’s natural resources through all of our business and personal choices. Our aim is to offer sustainability AND style to the eco-conscious consumer.

Habitude founder, Laura Chapuis states: “By 2005, I’d been working in the fashion industry eight years and I was finding it less and less meaningful. So, after 10 years studying and working in New York, I packed up and moved south to Texas.” When she landed in Texas and learned that most of the organic cotton grown in this country is grown there, it felt like serendipity. She said, “like finally, here was the time and the place to do what I’d always wanted to do . . .” In addition, Laura mentions her fondness of the Gandhi quote “be the change you wish to see in the world.”