Green Options

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When I first read about husband and wife team behind Stewart+Brown, Karen Stewart and Howard Brown, I was inspired by their choice to create beautiful designs in a beautiful and sustainable way.

When I actually saw their line for the first time, I got that feeling that Carrie gets around shoes in Sex and the City. Forget the 401(k), I want the dress, the bag and the pants. When it comes to flowy, feminine and most importantly, flattering, Stewart + Brown has you covered. Their sophisticated sense of style is simultaneously relaxed and well-tailored.

I spied these gorgeous slingbacks from Terra Plana that are made with veg leather and a fabulous eye for style a few weeks ago and cannot get them off of my wishlist.

Very eco-chic indeed. The company sources locally when possible to minimize transportation cost and impact and uses recycled materials, like old parachutes for soles.

I am in LOVE with this company, Speesees, which provides fun and stylish children’s things from beautiful kimono onesies to au natural baby hat. Here are the other reasons to love this Eco-conscious and green company.

• It’s manufactured under fair trade practices in India and the owner has developed a close relationship with the farmers who live bio-dynamically and receive health care.
• Everything is made from handpicked organic cotton, and knit and dyed with low impact dyes. All the products are made sweatshop free. “Natural light floods the premises and our energetic team, including disabled members, work decent hours for fair living wages. An organic garden surrounds the premises.”
• They give back to the community by donating $1 to every $100 earned from online retail orders. The company has also implemented a recycling program.

As my friend, Sustainable Lifestyle Guru and Karmakonsum founder Christoph Harrach states, the Green Fashion movement is a web2.0 movement. He calls it “Eco2.0″. Weather it’s true or not globally, in Germany most cool green fashion labels available are sold online.

Some labels go even further and let their customers be part of their communities deciding over styles, models, and where the money spent for charity goes to. Fair Trade clothing sold over music labels, online design contests, innovative ideas are getting so normal that we don’t even react. But isn’t it great to not only decide for wearing great clothes with a conscious feel, but also being able to connect to your clothing labels within social communities? In the end social fashion is starting to mean more than organic cotton, it can meanwhile mean that you as a costumer decide how the new collection looks!

One of my German favorites here are Armed Angels, who have a radical community approach combined with high ecological and social standards of their production and Fairliebt (”Fairly in love”), who sell simple Fair Trade shirts with a strong feeling for a new community of young, conscious buyers with a dedication to great style.

No matter what your personal sense of style or fashion preferences might be, I believe everyone can work toward a smarter wardrobe.

This is one reason I opened Pivot, a boutique devoted to organic and sustainable fashion in Chicago, last September. Prior to starting Pivot, I was working as a journalist with a fashion focus.

Through my research and reporting I discovered the developing and intriguing world of eco-fashion. I became fascinated with the fabrics and designers who were choosing to create collections that were not only beautiful, but also conscious of the environment. To me, this was simply smart. If you can have both fashion and regard for the earth, then why wouldn’t you?

So, while usually descriptors such as “green,” “eco-friendly,” or “earth-friendly” are used to refer to fabrics such as organic cotton, lyocell, peace silk or bamboo, I prefer to point out that they are just smarter alternatives.

Editor’s note: Please join us in welcoming Jason Phillip to the Green Options writing team! A freelance writer and editor based in Chicago, Jason will be focusing on the "green scene" in the Windy City for us. Mayor Richard Daly has committed to making Chicago the greenest city in the country, so we’re looking forward to Jason’s reports on these efforts.

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