Kelly Anderson from RealScreen.com, a magazine dedicated to non-fiction TV and film, in other words, documentaries, educational and fact-based programming, etc. gave me a call this week. In the entertainment industry, green is as hot as it is anywhere and yes, it’s getting a lot of coverage.

Kelly asked me if I could discuss using psychographics to segment the green film market. Could I please weigh in on how eco film makers could better understand the various different green consumers?

Since I discuss that exact topic quite a bit on Ecopreneurist, I was happy to comply. You can read my interview here. While I sound a bit less “together” than I usually am ( I was sitting in my car in a parking lot between appointments during the interview), I think I touched on a few points that it’s important for eco-entertainment entrepreneurs, as well as just about anyone working in green business to understand.

There are a number of different green consumers!

If you are a fan of green documentaries and green TV you might, by this time be beginning to feel a bit, well, fatigued by the green messages bombarding you at every turn. As in most industries, entertainment companies need to take the next step in green marketing.

Green is rapidly becoming mainstream, which is why the approach must change.

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