By Olga Orda •
February 16, 2008
Image Source: http://www.replate.org
We ask design guru Nate Burgos, named Fast Company’s debut “Fast 50 Champions of Innovation“, to reflect on how the Internet changed how designers ‘make connections’ and why government and ‘big business’ should care about environmental sustainability and design activism.
Our take: major organizations should take a cue from the incredibly creative and nimble ways designers (who often, historically speaking, have a pulse on how online mediums work faster than business) are using the Internet and multi-media platforms to attract highly engaged users - not to mention high web traffic rates.
Here are nine websites to watch and more on what the ever quotable Burgos said on design activism, the Internet and sustainability…
By Olga Orda •
February 6, 2008
Image source: www.futureproofnola.com.
Design Goes Green - The first of a series of articles by Green Printer on the cross-section between the environment, business and the creative communications industry.
At some point, one comes to the inevitable conclusion that in order to “green” your marketing material, one needs to take a little extra time to plan ahead and live a “slow food” version of marketing. Yes, I hear the snickers and yes, even marketing speed demons can learn a thing or two from the slow movement.
So, for all you energizer bunnies out there, here are a few tips from Montreal based Vivace Design‘ s Karine Himbeault that, incidentally, we found take 60 seconds or less to actually carry out.
By Olga Orda •
January 25, 2008
Image source: www.inhabitat.com
Design Goes Green - The first of a series of articles by Green Printer on the cross-section between the environment, business and the creative communications industry.
Today, I caught the “story of stuff“: a 20-minute, fast-paced look at the dark underbelly of our consumption patterns. The clip exposes the links between a host of environmental and social issues while showing you the real cost of that $5 radio (metals from South Africa, 14 years olds from the Congo dropping out of school to work in factories…).
By Olga Orda •
January 16, 2008
Image Source: World Wildlife Federation - caption “15 km squared of rain forest disappears every minute”
A Design Goes Green Series by www.greenprinteronline.com.
Kevin Thompson of Rising Phoenix Design shares easy tips to green your advertising and marketing material in 2008.
Less is more.
If you’re smart, you can say a lot with very little. Thompson swears by low ink coverage for all Rising Phoenix Design printed pieces to create the sexy white space that you saw the big name ad firms use in their 2007 marketing material (the “Dear Ketel One Drinker. Can you find the subliminal message in this advertisement?” Followed by two-thirds of a page of white space ring a bell?)
By Olga Orda •
January 10, 2008
Image source: www.greenpeace.org
Design Goes Green - The first of a series of articles by Green Printer on the cross-section between the environment, business and the creative communications industry.
The market for sustainable goods and services is gigantic – an estimated $209 billion or 35 million consumers in the U.S. alone, according to a Lifestyles of Health and Sustainability (LOHAS) study.
Think jumping on the “environmental-Armageddon-is-upon-us-we-are-doing something-about-it-hear-me-roar” business bandwagon will be easy? Think again.
By Olga Orda •
January 8, 2008
An http://www.greenprinteronline.com dispatch.
LATEST in CFL Debate: No Actual Data on CFL migraine scare in The Daily Green
Conservative bloggers denounce US Congresses’ move to CFLs as a mercury health hazard and a “High Priest Al Gore of the Church of Global Warming of Modern Day Idiots (MDI)” falsity while of course, sourcing the “science” behind their claim as, what else, another conservative blogger’s opinion.
By Olga Orda •
December 27, 2007
Image source: http://blog.americanfeast.com
Strategies: Manage your supply chain
Just tip #8 of 10 tips from the Greater Vancouver’s Regional District’s “Smart Steps Strategies“
Your supply chain is made up of the companies that help your business secure materials and distribute products to the right place at the desired time in the quantities needed. The supply chain thus offers a unique and relatively easy opportunity for your firm to influence suppliers to the benefit of the environment.
By Olga Orda •
December 27, 2007
Image source: http://blogs.zdnet.com
A http://greenprinteronline.com dispatch
If your post-holiday cheer and spending has put you in a slump about how to jumpstart your New Year’s resolution to make your business run more efficient and tree-friendly for less (and who doesn’t?), Ilana DeBare from the San Francisco Chronicle has the solution. The Chronicle green business reporter provides a few tips to increase your retail business efficiency in the long-term and “walk” your sustainability talk in 2008.
