Environmental Defense Fund’s Innovation Review: Big Eco Ideas From Big Business
Ecoprenuerist exist in small companies and large as they spearhead efforts to make the world a greener place. The Environmental Defense Fund in their first Innovations Review, subtitled, “Making green the new business as usual” makes just that point.
Environmental sustainability is no longer the purview of boutique eco-brands. And it is no longer just about compliance with regulations or securing positive press coverage. It’s about driving cost savings through efficiencies, creating new markets and securing competitive advantage. Smart companies realize that what is good for the environment is also good for business.
At the launch, attended by California governor, Arnold Schwarzenegger, the EDF called attention to the moves made by big companies toward saving the environment.
