Green Options

How to Use Twitter to Engage Green Consumers Slide Show given at The Cool Twitter Conference

Everyone is wondering what to do about social media. How does it fit into a marketing plan? How does it fit into a business plan? Should we engage? How much? What is this thing called social media?

An article Where Does Social Media Sit in a Firm? Probably Many Places in Marketing &Strategy Innovation Blog, one of my favorites, details several places. Quoting Jim Tobin, a few obvious and not so obvious applications are identified.

Brand managers can now use social media as an integral part of marketing campaigns.

Product developers can use social media for consumer intelligence. The idea that you have to spend tens of thousands to get limited information from focus groups is becoming outmoded.

Public relations can look at the messages that they send and figure out how they can make them a) more interesting and b) more easily digested by the blogosphere and the networks.

Customer service should be using social media to decrease call volume and increase customer satisfaction. Paying $35 per phone call to answer the same types of questions thousands of times isn’t helping anyone.

Human resources can be using social media to convey what working at the company is all about, and they should certainly be using it to go find candidates with particular backgrounds.