With this investment of $550 million worth, Ford continues the track to deliver its promise to bring four new electric vehicles to the U.S. by 2012 and will support approximately 3,200 jobs.
The Inspired Economist interviewed Jennifer Moore, Corporate News Manager at Ford. Here’s what she had to say.
IE: Why is Ford making over an SUV facility to manufacture the Ford Focus? Will Ford completely halt….or merely downsize its production of SUVs and Lincoln Navigators?
JM: The retooling of this facility to make small cars and the battery electric vehicle is a part of our overall transformation plan to convert some of our truck plants to small car facilities, leverage our global assets and produce smaller, more fuel efficient vehicles for our customers.
We have not halted production of the Lincoln Navigator and Ford Expedition - production was transferred to our Kentucky Truck plant. We still believe there is a market for large SUVs for customers who desire the size and capability of the vehicles, but we recognize that market will clearly be smaller than it was in the past. As part of our transformation, we are balancing our product portfolio and that is the reason we are retooling the Michigan Assembly Plant.
Editor’s Note: Our friends at Popular Mechanics have written an in-depth piece about an essential piece of fuel-saving technology: the turbocharger. Read the rest of this story at PM.
In the 1980s, it was difficult to escape the turbocharger. The twin energy crises of the 1970s forced automakers to produce cars that delivered better fuel economy. And that meant downsizing engines. By the 1980s, turbo technology was evolving and automakers installed them to boost the power of these smaller engines. But turbos promised more than just power—they promised fuel economy benefits too.
Well, actually I wasn’t there, at the Detroit Auto Show, but it stands to reason that someone from Ford uttered those words, near a rotating platform, without breaking into a laugh. I’m willing to go on record, though, with the prediction that Ford’s new engine, the EcoBoost, will bear a new nameplate within two years. In a world fixated on what is sustainable, that name is simply not.
The name of Ford’s new V6 engine seems to imply that power is somehow boosted by some naturally occurring and environmentally sustainable green technology, like tree leaves, or a river. Cars are a long way from being environmentally friendly, regardless of the technology that’s been developed and put into hybrid and electric cars. Electrical outlets don’t grow own trees, and in fact, much of the electricity we use is powered by coal, not exactly a clean or sustainable technology.
Although Ford’s first generation Ecoboost engines start hitting the market next year — promising a 20% gain in fuel economy over traditional engines — Ford is already tweaking their new Bobcat technology to squeeze out even more fuel efficiency from the direct ethanol injection system.
The technology works by merging a turbocharger with a high compression ratio in the same engine. Combining these two features normally results in an incompatible and disastrous mix which causes premature detonation of the fuel/air mixture — referred to as engine knock.
The name of Ford’s new V6 engine seems to imply that power is somehow boosted by some naturally occurring and environmentally sustainable green technology, like tree leaves, or a river. Cars are a long way from being environmentally friendly, regardless of the technology that’s been developed and put into 
