Green Claims Unveiled. Ecolabling.org Provides One Stop Shop for Confused Shoppers

mcmilker — Mon, 05 May 2008 17:42:20 +0000

Jacob Malthouse doesn’t have a plan to make a profit. His business, Big Room,Inc. has just released its first product, ecolabeling .org to address a need in the market, a need for some way to make sense out of all the labels making green claims… not to make money.

Spoken like a true social entrepreneur, I told Jacob when I spoke with him this week.

Ecolabeling.org addresses the challenge that many of us have: What do all of these certifications, seals of approval, standards and verifications actually mean. Is it truly green or is it just greenwashing? The independent database of over 300 labels (and growing) seeks to provide a one stop site for information on all types of green labels.

Green Options » ecolabeling

Green Claims Unveiled. Ecolabling.org Provides One Stop Shop for Confused Shoppers