“Sammy and Sue Go Green Too!” is not only a great children’s book, but also a very inspirational one both for kids and their parents.

If you had a chance to read our review of the book you probably know already that a) this book is about a joint mother-daughter journey into the green world and b) Eco-Libris collaborates with the publisher, Beaufort Books, and the author, Suzanne Corso, to encourage the readers of this wonderful book to green up their reading and take a step to support the environment by planting a tree with us for their copy.

The book is already receiving enthusiastic feedback and endorsements. On March it was selected as Book of the Year by NWYA’s NY Reads Program, which is a program of New York Women’s Agenda (NWYA), a city-wide book discussion based on the reading of one book selected each year.

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I love bears. Polar, Panda, Brown - you name it. Therefore I was immediately was fond of our books this week - a children’s book that takes place in a little bears’ heaven and where the main characters are bears (and very funny ones!).

Our book this week is:

The Legend of Honey Hollow

We mentioned it firstly last month when we announced on a collaboration with the author who plant a tree for every book sold on her signing events and provides buyers of the book with our sticker (made of recycled paper), saying: “One tree planted for this book”.

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This week we have a very unique book that suits perfectly not only the upcoming Earth Day but also Passover, the Jewish holiday that we’re celebrating this month.

Our book for today is:

The Barefoot Book of Earth Tales

As we mentioned yesterday, in celebration of Earth Day, Barefoot Books are working together with Eco-Libris this April to plant a tree for every copy sold of this book!

Author: Dawn Casey

Dawn Casey has always been passionate about traditional tales, believing that folklore can help answer some of the toughest questions about humankind. This is Dawn s second project with Barefoot Books, following The Great Race (2006). Dawn combines writing with a career as a primary school teacher. She and her family live in East Sussex, England.

Illustrator: Anne Wilson

Anne Wilson gains much of her inspiration and sense of color from her travels. She has an MA in illustration from St. Martin’s College of Art, London, and has been illustrating children’s books for several years. This is Anne’s fourth project for Barefoot Books, following Storytime (2005), The Great Race (2006) and We’re Sailing Down the Nile (2007). Anne live s in Reading, England, with her husband and daughters.

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Green buildings have never been so popular, at least when it comes to public policy. Looking at the stimulus plan you see how a concept that until lately was relatively marginal suddenly becomes a significant policy tool, which is expected to stimulate the economy, lower energy consumption, create jobs and support the environment, all the same time.

But what does a green building or a green home actually means? well, for most of us it would be difficult to get into specifics as so few had the chance to experience it personally, but for Avrim and Vicki Topel know the answers.

They have built a green home (LEED Silver Certified) at Kennett Square, PA and they’re sharing their story in a new book entitled “Green Beginnings: The Story of How We Built Our Green & Sustainable Home“. This book is a valuable book for anyone interested in going green or building a green home. It is also part of a greater effort of the Topel’s experience to share their experience with others, which includes tours in the house and a documentary video. And last but not least, as we reported earlier, Eco-Libris is collaborating with the authors to plant trees for the copies sold of the book.

As we wanted to learn more about the authors’ experience and their book, we asked Avrim Topel to join us for an interview.

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How green is your toilet paper? Not sure? Here’s the guide that will give you the answers: Greenpeace has just released on Monday its latest Recycled Tissue and Toilet Paper Guide.

The report is providing customers with important information about tissue products and toilet paper using 3 criteria: usage of 100% recycled paper, at least 50% post consumer recycled paper and bleached without toxic chlorine compounds.

Each category includes ranking of brands, where products that meet 3 criteria are recommended, products that meet 2 criteria are defined as “can do better” and products that meet only one or no criteria at all are “to be avoided”.

Let’s focus for a minute on toilet paper, the most popular product among the ones reviewed in this report. The brand in the first place is Green Forest, which uses 100 percent recycled and 90 percent post-consumer content, as well as chlorine-free manufacturing processes. Other brands that are also recommended are: 365, Natural Value and Seventh Generation.

And who’s to be avoided? Well, when it comes to toilet paper you will find there few familiar names: Scott, Target, Wal-Mart, Kleenex Cottonelle, Chramin, Quilted Northern and Angel Soft. According to the report they all use zero recycled paper (and of course zero post consumer content) and are bleached with chlorine compounds [just take into consideration the follwoing comment from Greenpeace: In the few cases where companies did not respond to our request for verification of recycled content percentages and whitening processes used, we assumed 0% overall recycled, 0% post-consumer recycled and ECF bleaching.]

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We’re covering all the Little Green Books and today we have the pleasure to present you with a book with the most optimistic and positive name you can think about.

Our book for today is:

I Can Save the Earth!

Author: Alison Inches

Illustrated by: Viviana Garofoli

Ages: 4 - 6

Description: Meet Max the Little Monster. He is a cute, furry green monster who is an environmental nightmare. Among other things, he leaves on all the lights, keeps his computer plugged in, blasts the TV, hoards his old toys and uses so much toilet paper it clogs the toilet until finally, his excessive ways cause a power outage.

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I love to read good books about green business and when it’s a book written by one of the people whom I consider to be one of my “green biz” teachers, it is a real delight!

Our book today on Monday’s green books series is:

Strategies for the Green Economy: Opportunities and Challenges in the New World of Business by Joel Makower and Cara Pike

In the last couple of years I have read Joel Makower’s blog Two Steps Forward on regular basis and it became one of my best resources to learn and better understand the green economy. I see in Joel one of the best teachers I had (and still have) in the complex world of green economy and therefore I was very excited to hear about his new book. And I wasn’t wrong.he green market from the consumer perspective and tries to make some logic in all the information we’re constantly fed with about the green consumers - from the surveys we hear about all the time about the green preferences of consumers to the many definitions of green market (LOHAS, greenback greens, cultural creatives, etc.).‘Strategies for the Green Economy’ doesn’t have all the answers and leaves you with some questions that only time might gives you the answers on, like “how green is good enough”?, but it gives you plenty of information and tools (including the Ecological Roadmap of Cara Pike that is brought at the end of the book and includes valuable data on people’s environmental values) to figure out what green business is all about.

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Last September we announced on our collaboration with Simon and Schuster Children’s Publishing in an educational contest - I CAN SAVE THE EARTH!. This was in a celebration of their new line of eco-friendly children’s books, Little Green Books.

During the time of the contest (you can participate until December 1st, 2008 - see more details here) we review the first four books that were published so far. So far we reviewed Little Monkey and Little Panda, and today we have the pleasure to present you with the third green little book.

Our book for today is: The Polar Bears’ Home: A Story About Global Warming

Author: Lara Bergen

Illustrated by: Vincent Nguyen

Ages: 4 - 6

Description: Come along on an Arctic adventure with a little girl and her father and learn all about polar bears! This 8 x 8 storybook shows how global warming affects two baby polar bear cubs and their family. Includes tips for kids on what they can do to help slow down global warming. This 8 x 8 paperback book is perfect-bound and will be printed on 100% post-consumer waste recycled paper with soy-ink. The paper is FSC certified.

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We’re back with our beloved Monday’s green books series, and today we’re celebrating! Our book today is:

“Celebrate Green! Creating Eco-Savvy Holidays, Celebrations & Traditions for the Whole Family” by Corey Colwell-Lipson & Lynn Colwell

Few weeks ago we announced here on our collaboration with the authors (buyers of the book on the Celebrate Green! website are offered to plant a tree with their copy of Celebrate Green!) and today we’re happy to review the book and to give away one copy of it.

I read quite a few guides for green living in the last year or so, but this is the first guide I know that is focused on holidays and celebrations. Why? the authors explain: “the reason it’s important to green up our celebrations is that holidays and special days are plentiful…holidays and special days don’t happen on one day only in one place; they occur throughout the year in homes, schools, and places of work across the globe.” (p. 20)

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Bill Roth is the author of the new and important book “On Empty (Out of Time)“, which readers have described as “America’s final “wake-up call”" and “A must read if you want freedom from high pump prices!”.

We reviewed the book at the beginning of the month and I felt afterwards that this issue is way too important and requires an interview with the author to learn more about his views and thoughts on the energy issues we’re facing.

Firstly here’s a little background of the author (see also photo below): Bill Roth has a solid experience in the energy sector, with a career that included posts such as senior VP of marketing and sales with PG&E Energy Services and COO of Texaco Ovonics Hydrogen Solutions. Currently he is the President of NCCT, a San Francisco-based consulting firm helping businesses define and integrate Sustainability into their strategies, performance metrics, branding/marketing and business processes.. He is also Entrepreneur.com’s Green Business Coach.

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Today I read a very interesting article at by Rod Edwards (”Paper from Wheat, not Wood“), who reports from Canada about exciting developments in what seems as a very eco-friendly alternative to trees as the source of paper: wheat.

No, it’s not the case of corn here where a food crop is transferred into (what some think is) an alternative “green” product. We’re talking here about pure agricultural waste - wheat straw.

The issue comes up following the printing of the Canadian National Geographic magazine’s June issue, which was printed using 20% wheat straw. The rest of the paper was made of 40% post-consumer recycled paper and 40% virgin paper.

Well, the wheat straw pulp was imported from China (because straw-pulping facilities have yet to be retrofitted in Canada), and that’s not that eco-friendly, but the point was definitely made in terms of feasibility and quality of this alternative. And the potential is huge, as we can learn from the Canadian printer Dollco, which was part of this effort and explains in its news release what could be the impact of using wheat straw for printing paper in Canada:

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Last week we wrote here about our partner Chegg and their renting textbooks’ model. This is a great model and it’s an example of the innovative thinking that tries to find an alternative to the current expensive (average of USD 1,000 per year in the US), not environmental friendly and irritating textbook system.

And this search has generated another great idea which has a good chance to influence the future of the textbook industry: open source free online textbooks. This innovative concept comes from Flat World Knowledge (thanks to Springwise for the update!)

How does it work exactly? Flat World Knowledge explains on their website

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Today we have the pleasure to interview Madeline Kaplan, author of Planet Earth Gets Well‘.

This book is Madeline Kaplan’s first children’s book, and as we collaborate with her to plant trees for copies sold at the book signing events and at other promotional sales, I wanted to learn more about the book and what led her to publish a green-themed book for children.

Firstly, here’s a little bit background (and a photo): Madeline Kaplan holds a B.A. in English literature and an M.B.A from Baruch College. She has published various business articles, but her three grandchildren inspired the writing of Planet Earth Gets Well, her first children’s book. She lives with her husband in New York and Connecticut.

And now to the interview:

What brought you to write Planet Earth Gets Well?

Becoming a grandparent was a transitional moment for me. When I realized that I would be leaving the planet to my precious grandchildren I thought that I must do something that would hopefully have a lasting effect beyond my own lifetime. My grandchildren love me to read stories to them and it occurred to me that the overwhelming problem of global warming would not be solved in my generation. For that reason, I decided to write a children’s book that would introduce the topic in a child-friendly concept and make my personal concern a more public one.

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Greenpeace has an important mission for you: to show the European Commission how much you love forests! Why? they explain it on their website:

The European Commission has delayed a vital vote on protecting forests from illegal logging till September. We want to make sure the commissioners don’t forget about it during their summer holiday. We need you to help us make an extra impression before the September vote.

We all love the forests, and we would like to showcase all that love to the EU (and we know for a fact that the EU doesn’t have anything against some loving). The forests already have made an effort themselves!

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We love green children’s books and always happy to update you when there’s a new one around. Now we’re even more excited with a new series of them coming soon from Simon & Schuster: Little Green Books.

In exactly 39 days (I counted..) Simon & Schuster Children’s Publishing will be launching ‘Little Green Books’, which will be the first eco-friendly line of children’s novelty and storybooks.

The theme of Little Green Books focuses on improving the environment and preserving habitats, aiming to get kids and their parents interested in going green. From recycling and replanting to creating an awareness of endangered animals and much more, the series is looking to plant the seeds for earth-friendly living at an early age.

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Our book this week on Monday’s green books will take you on a trail that we find one of the most interesting and significant ones in our life: the paper trail.

Our book for today is:
Paper Trails: From Trees to Trash - The True Cost of Paper

Author: Mandy Haggith

Mandy Haggith is a freelance writer, researcher and activist. She has spent the past decade campaigning for the world’s forests, including lobbying at the United Nations, working as a consultant for Greenpeace and WWF and writing articles for Pulp and Paper International and Resurgence magazine.

Publisher: Virgin Books

Published on: July 3, 2008

What it is about (from the publisher’s website): Paper charts the course of our lives, from the medical sheets in maternity wards to our death certificates. We write on it, package things in it, use it as currency and blow our noses on it. Yet our dependence on this seemingly ‘green’ product is damaging our planet and creating mountains of unnecessary waste. Join Mandy Haggith on a journey to the heart of the global paper industry, travelling from the pristine forests and managed plantations of Canada, Russia and Indonesia to the pulp mills and paper factories of China and Britain, and the end users in businesses, governments, schools and homes throughout the world.

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I wrote few times in the past about direct marketing and its environmental impacts (check here and here). This is definitely an issue where an innovative approach combining creativity, green basics and visionary thinking is required to make things better and greener. And we’re happy to update you that someone is actually doing it!

Springwise reports that Paris-based direct marketing agency TBWA\Excel launched its Mailing Vert service (Le Mailing Vert) in partnership with envelope maker Manuparis, Vincent Printers, Groupe Moselle Vieillemard printers and direct marketing/sales logistics firm Diffusion Plus.

Excel is an agency of TBWA group that specializes in fundraising and commitment to social service associations, foundations and corporate citizens. I believe the idea behind the Mailing Vert service is to provide Excel’s customers, many of whom are non-profits, with a greener offer that will enable them to have direct marketing campaigns, promoting their causes with as little environmental impact as possible.

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Green news from Turkey. The Turkish newspaper Today’s Zaman reported on a new new book exchange campaign launched by the Ministry of Education that will be aimed at “saving millions of trees, protecting the environment and contributing to the country’s economy.”

Every year 155 million books are distributed by the Ministry to students in Turkey. Most of these books, according to the article, are thrown into the trash at the end of the year. The cost of these books to the Turkish public is more than USD 800 million annually.

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Two weeks ago we started with a new series ‘My Green Bookshelf’, where we’re taking a look at the reading habits of interesting people from the green world with special focus on their green reading.

As a small token of appreciation to our guest on the series, Eco-Libris will plant with its planting partners 50 new trees on behalf of each and every participant!

Today we are very excited to have with us a special guest from France: Sophie Young, the founder of g=9.8 (http://www.g98.fr/).

g=9.8 is an organic lingerie and loungewear brand g=9.8 offers a unique combination of seductive ecology: naturally sensual, combined with the velvety touch of pine fiber. Yes, all the sexy items manufactured by g=9.8 are made from a fiber originating in the branches of white pine (the pine trees used to produce this material are grown specifically for this use and new ones are replanted to replace ones used for production). Production is made locally in France.

Sophie graduated in 1995 from the University of Architecture in Paris. Her work focused on the creation of a recycling site in the center of Paris, visited as a museum. In 2005, after several years working in architecture, she founded g=9.8 in order to create a line of underwear respectful of eco-principles, such as minimizing the water consumption in the industrial production, eco-packaging, waste recycling and eco-marketing.

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