Green Options

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Last year, I covered a press conference touting GE’s ecomagination initiative, which detailed the progress that the corporate giant had made in its new lines of business. It was exciting to see “green” applied across the board in so many varied areas, including entertainment division Universal Studios. And though the event had a Hollywood feel (even the Governator was there) I would never have expected Bart Simpson to get into the act.

Well, not Bart exactly, but his theme park counterpart, “The Simpsons Ride” at Universal Studios Hollywood and Universal Orlando Resort. The first of its kind, the new rides use  a variety of technological innovations in their design and construction to reduce their environmental impact. Ay, carumba!

Last week, on the second anniversary of the launch of GE’s ecomagination initiative, the company held a massive press conference in Los Angeles to announce its many new partnerships. Since this was a press conference, I was skeptical of the information to be provided…was this just going to be one big GE commercial love fest? And perhaps more importantly, would I drink the Kool-Aid?

The answer on both questions? Yes and no. My skepticism of

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