Green Options

2008 has been a year signifying economic depression culminating in the worst holiday retail season in years. However it has also been a year of entrepreneurs burgeoning a variety of exciting new green businesses. Ecopreneurist has covered many of them over the course of the year. Here is a review of our favorite Ecopreneurs of 2008.

Advertising. It’s a part of the scenery, just about anywhere you go these days. Like it or lump it, it’s here to stay. But what if it could do something more, or different then sell you things, end of story? What if it educated about the environment, and eco friendly behaviors? What if it went further than that and 50% of proceeds from advertising went to local community greening efforts, the use of which was advised by diverse, knowledgeable green organizations?

It can, and it does, via EcoMedia. The NY based company originally started by an LA surfer turned environmentalist to protect local watersheds from pollution has now expanded to find ways to improve and protect the air, energy, and green space of places across the US. This happens via partnerships with CBS and Worldwide Pants.  Between the three of them, they cover national and local markets, online, and also produce original green oriented content such as the Daisy Fuentes hosted TV show The EcoZone Project.

It comes down to this -

Thank you thank you thank you to Greenoptions and all of the great minds behind it for offering this platform. In this journal we will follow Ecocities - the projects happening around the world and the humans that make them happen.

We’ll start with today’s posts, but if you would like to see the full range of stories, people and multimedia we have gathered around the Ecocity topic, visit the main site at www. ecocitymedia.org.

Be well!