g Green Design Center may be just the ticket.

Begun in Massachusetts, they’ve now created a franchise program for the budding ecopreneurist, where someone with the passion can put the backing of someone already doing it, together with what will increasingly become a known name for such stores.

The flagship g store has a host of green building/design services from interior and architectural design to eco events.

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GreenTalk Radio host Sean Daily discusses green marketing for businesses with Maryanne Conlin, a lead writer for Ecopreneurist and Inspired Economist, and a green marketing consultant with expertise in targeting LOHAS consumers. [Courtesy of our friends at GreenLivingIdeas.com]

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Here at Ecopreneurist, we believe in the power of sharing and building upon our resources and knowledge, so that everybody has a chance to accelerate the expansion of the launching of green businesses, and the effective, useful greening of what’s already here.

So it was a pleasure to learn about startingupgreen.com. Spearheaded by Glenn Croston, scientist, entrepreneur, and frequent contributor to Fast Company magazine, he’s created a site where would be ecopreneurists can learn from those currently succeeding at it, like Lyndon Rive, CEO of Solar City, the company taking residential solar much closer to the masses.

Recently launched is a forum component, where there’s sections on going green in a down economy, low cost startups, and opportunities in the energy sector. Their opportunities section offers many interesting possibilities you may not have even considered before.

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Green themed programming includes prime time shows such as “The Office” which will air an episode about the company considering recycled paper. And then local NBC stations are incorporating green-themed stories into their newscasts. As a Healthy Living Consultant, I spent this morning at the Farmer’s Market with NBC11 talking about “How to Have a Green Thanksgiving.” The segment will air on NBC11 this Thursday at 6.45pm so stay posted!

I think it’s a great opportunity for Ecopreneurists.  Both in terms of finding interesting eco businesses…as well as a tool for drawing visibility to your own eco business. Last year, the company launched its first Green Week and also a “Get On Board” program to encourage consumers to reduce greenhouse gases and raise awareness. This year’s theme is ‘Green Your Routine,’ the network will feature tips and resources that offer consumers advice on this area: green cleaning companies, sustainable food producers, greening your commute and so on. More information about the programing can be found here.

So Ecopreneurs, it is time to start creating you NBC pitch.  Your company or product might just be their next Green find!

Photo Credit: By Photo Credit: aknacer via Flickr’s Media Commons

For those of you who do not know already, Green Options Media has added a new blog to its blog network. The Inspired Economist is a business resource for the “New” Economy. It is the perfect read for individuals and companies who are passionate about economic, social, and environmental challenges.

The Inspired Economist was launched in response to the need for a business publication that covered the growing opportunities and issues surrounding sustainable business. The Founder, John-Paul Maxfield, is excited about joining the Green Options Network saying, “A partnership with Green Options is an incredible opportunity for the Inspired Economist and our readers. It will allow us to gain further visibility, as well as leverage a very talented writer base. It will effectively spread our mission to become the authority on a growing new approach to capitalism and the business framework that is sure to follow.”

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Since last night’s presidential debate, all I have heard from everybody around me is ‘What about Joe the Pumber’? Clearly, the most talked about man in the U.S. presidential election is now a 34-year-old Ohio resident otherwise known as Samuel Joseph Wurzelbacher.

Joe was referenced more than 20 times in Wednesday night’s presidential debate, and has quickly found himself caught in a deluge of media attention, political parody and personal scrutiny. Obama and his running mate, Biden, both criticized Joe as a false idol of the Republican cause.

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My journeys along Highway 1, in search for leading ecopreneurial enterprises, brought me to this healing place and, as I discovered, a thriving residential community that draws energy and sustenance from their surrounding biological richness. It’s this residential community of researchers, staff, and educators, along with the enrichment programs and remarkable natural setting, that have drawn over 300,000 visitors from around the world seeking a greater connection to community and the land.

In their Solarium, a building attached to the main lodge where all the meals are taken in the community, I talked with Juliet Johnson, a former water engineer turned sustainability guide for the Esalen Institute as its Sustainability Coordinator.

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Rather than spend most of my life in a carpeted cubicle, earning-and-spending and, in my case, pimping for the culture of consumption at a large advertising agency in Chicago, my wife, Lisa Kivirist, and I exited corporate America. We resettled on a 5.5 acre small farm in southwestern Wisconsin, endeavoring to learn how to grow our own food, generate our own electricity and in various other ways reclaim the ability to meet our own needs without depending on Corporate America to provide all that we need, for a price. That goes for providing a job as well. The business school I attended as an undergrad primed me for a “successful career” earning income from a Corporation, paying taxes to the government and owing much to the banks that would one day own my home, car and credit worthiness.

By exiting the fast track overflowing with Lattes and legions of consumables (remember, you have the look the part of an Advertising Executive), I’ve settled into my own skin, weeding our bountiful gardens, harvesting more solar and wind energy than Lisa and I can use on our farm, and raising our son with the Earth in mind. Our business, Inn Serendipity Bed & Breakfast, when paired with our other enterprises like writing, speaking and “green marketing consulting”, provides a lifestyle and workstyle that’s sustaining to us and the ecological community in which we’re inexorably linked.

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Greetings out there in the webosphere from chilly Grass Valley, California, and thanks for reading Ecopreneurist. My name is Paul Smith, and I wanted to take time to introduce myself, and tell you where I see this site going, and what I’d like it to do for you.

A little about me: I’ve been deeply immersed in the realm of sustainable business since being a part of the 3rd cohort at Presidio’s MBA in Sustainable Management program in San Francisco. It was one of the first to have such a deeply green program, and arguably, is one of the best. Those who teach there are not there to be professors for a living. They are there to create more colleagues to enable the conversion of business as usual to business as a force for good in the world. They are people like Hunter Lovins, who, along with being a powerful force in her own right, has collaborated with people such as Paul Hawken and Amory Lovins, creating what she is most known for, the book Natural Capitalism.

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