Safe sex will soon be greener and more fair. The French Letter Condom Company, based in the UK, will open for business at the end of this month offering Fair Trade latex condoms. The latex used to make the condoms is sourced from rubber producers in India and Sri Lanka who have been working with FairDeal Trading, makers of fine Fair Trade sports equipment, for years.

FairDeal Trading is the only company in the world paying a Fair Trade premium for latex rubber. Shymala, a trade union leader at New Ambadi Rubber Estate in India, works with her co-workers to manage an education fund eastablished using the Fair Trade premium. The education fund makes it possible for New Ambadi employees to send their children to more expensive private schools that give the children a good chance to move up the socio-economic ladder. The Fair Trade premium has also allowed New Ambadi to maintain certification with the Forest Stewardship Council for sustainable production.

The French Letter (the name plays off an old British slang term for condoms) has found that 35 per cent of women buy condoms, and the company is convinced that both the feminine design and the ethical aspect of the condoms will appeal to women. Rebecca Taplin from The French Letter Condom Company says: "Our motto is ‘Fairplay’ - so we’re saying have fun, be ethical, be safe and do it with style."

Upon launch of the company at the end of the month you will find more information at www.frenchlettercondoms.co.uk.

via New Consumer