EcoZone - Advertising that Greens More than the Message
Advertising. It’s a part of the scenery, just about anywhere you go these days. Like it or lump it, it’s here to stay. But what if it could do something more, or different then sell you things, end of story? What if it educated about the environment, and eco friendly behaviors? What if it went further than that and 50% of proceeds from advertising went to local community greening efforts, the use of which was advised by diverse, knowledgeable green organizations?
It can, and it does, via EcoMedia. The NY based company originally started by an LA surfer turned environmentalist to protect local watersheds from pollution has now expanded to find ways to improve and protect the air, energy, and green space of places across the US. This happens via partnerships with CBS and Worldwide Pants. Between the three of them, they cover national and local markets, online, and also produce original green oriented content such as the Daisy Fuentes hosted TV show The EcoZone Project.
It comes down to this -
