What Do Ecopreneurs Say Their Most Effective Marketing Is?

Scott Cooney — Thu, 08 Jan 2009 00:29:52 +0000

Perhaps the biggest challenge to any small business is how to effectively spend a limited advertising budget. Here’s what ecopreneurs say is the most effective use of their money.

I interviewed several hundred ecopreneurs about their business when writing a book about how to become an ecopreneur, and one of the questions I asked was, ‘Besides word-of-mouth, what is your most effective marketing?’ It is worth noting that if I hadn’t prefaced the question the way I did, each and every one of them would have said “word-of-mouth”.

The answers varied across industry, but there was some great information that emerged. Companies in the green building sector, including remodelers, new construction, and retail operations, all mentioned lunch & learn sessions with tradespeople. Several in this sector mentioned Educational Workshops with the general public and local green publications including directories.

Networking events turned out to be prime advertising for…

Green Options » effective marketing

What Do Ecopreneurs Say Their Most Effective Marketing Is?

Perhaps the biggest challenge to any small business is how to effectively spend a limited advertising budget. Here’s what ecopreneurs say is the most effective use of their money.