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<channel>
  <title>Green Options &#187; electric cars</title>
  <link>http://greenoptions.com/tag/electric-cars</link>
  <description>Posts tagged 'electric cars'</description>
  <pubDate>Tue, 01 Jul 2008 15:28:34 +0000</pubDate>
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  <item>
    <title>Who Might Win McCain&#8217;s Battery Competition? Part I: Firefly</title>
    <link>http://gas2.org/2008/07/01/who-might-win-mccains-battery-competition-part-i-firefly/</link>
    <comments>http://gas2.org/2008/07/01/who-might-win-mccains-battery-competition-part-i-firefly/#comments</comments>
    <pubDate>Tue, 01 Jul 2008 15:28:34 +0000</pubDate>
    <dc:creator>Nick Chambers</dc:creator>
    
		<category><![CDATA[Batteries]]></category>

		<category><![CDATA[Electric vehicles (EVs)]]></category>

		<category><![CDATA[Politics]]></category>

    <guid isPermaLink="false">http://gas2.org/?p=657</guid>
    <description><![CDATA[<p><img class="alignnone size-full wp-image-665" style="vertical-align: top" src="http://gas2.org/files/2008/07/firefly-mashup.jpg" alt="Firefly microcell foam next to classis lead plates" width="500" height="382" /><em></em></p>
<p><em>Editor&#8217;s note: This post is a lead-in story to the <a title="Gas 2.0 interview with Mil Ovan, SVP and Co-founder of Firefly Energy" href="http://gas2.org/2008/07/01/interview-with-mil-ovan-svp-and-co-founder-of-firefly-energy/" target="_blank">Gas 2.0 interview with Mil Ovan, Senior Vice President and Co-founder of Firefly Energy</a>. </em></p>
<p>Last week John McCain, the presumptive presidential nominee for the 2008 Republican ticket, <a title="Gas 2.0 post about McCain battery competition" href="http://gas2.org/2008/06/23/mccain-proposes-300-million-prize-to-developer-of-super-battery/" target="_blank">suggested that a $300 million government-sponsored competition</a> would be a good way to spur development of next generation battery technologies.</p>
<p>His comments <a title="Link to politicususa post" href="http://www.politicususa.com/en/Obama-Bounty" target="_blank">generated debate in the blogosphere</a> and around the United States. Meanwhile, Barack Obama, the presumptive presidential nominee for the Democratic ticket, <a title="Link to truck trend post" href="http://blogs.trucktrend.com/6261183/industry-news/obama-calls-mccains-300-million-battery-prize-a-gimmick/index.html" target="_blank">called McCain&#8217;s proposal a gimmick</a> suggesting that $300 million was not enough.</p>
<p>Regardless of my feelings about the proposed competition or the candidates themselves, it got me thinking about just who might win it if it were to become a reality. All that thinking led to this post, and, hopefully, to several others that will look at the most promising next generation battery technologies on the horizon.</p>
<p>This week I&#8217;ll start with <a title="Firefly Energy homepage" href="http://www.fireflyenergy.com/" target="_blank">Firefly Energy</a>.</p>
<p><!--more-->Founded in 2003, Firefly has been working on reinvigorating old-hat <a title="Wikipedia entry for lead-acid battery" href="http://en.wikipedia.org/wiki/Lead_acid_battery" target="_blank">lead-acid battery</a> technology in such a way that it would become brand new and cutting edge once again. On the surface, the concept may seem pretty dull, but digging into it we find that it presents a lot of promise.</p>
<p>Firefly&#8217;s innovation is that they&#8217;ve taken the heavy lead plates you&#8217;d find in a classic lead-acid battery and replaced them with a light carbon-graphite microcell foam that&#8217;s been impregnated with lead.</p>
<p>Key benefits of their first and second generation technology when compared to traditional lead-acid batteries include:</p>
<ul>
<li>up to 70% less lead</li>
<li>up to 50% reduction in weight and size</li>
<li>Much faster recharge and discharge capabilities</li>
<li>Much better cold weather performance</li>
<li>Increased lifetime and durability</li>
</ul>
<p>Two of the main problems associated with traditional lead-acid batteries are <a title="Firefly FAQ on corrosion" href="http://www.fireflyenergy.com/index.php?option=com_content&amp;task=view&amp;id=55&amp;Itemid=85" target="_blank">corrosion</a> and <a title="Firefly FAQ on sulfation" href="http://www.fireflyenergy.com/index.php?option=com_content&amp;task=view&amp;id=82&amp;Itemid=85" target="_blank">sulfation</a>. Together these are the lead-acid battery&#8217;s Achilles&#8217; heel and the typical reasons they fail. Firefly mitigates these problems by <a title="Firefly FAQ on advantages of microcell foam" href="http://www.fireflyenergy.com/index.php?option=com_content&amp;task=view&amp;id=97&amp;Itemid=88" target="_blank">creating a balance between the amount of lead in the battery and the acid electrolyte that flows through the microcell foam</a>.</p>
<p>Firefly&#8217;s technology could make the lead-acid battery truly competitive with other advanced battery chemistries, such as <a title="Wikipedia entry for lithium-ion battery " href="http://en.wikipedia.org/wiki/Lithium_ion" target="_blank">lithium-ion</a>, but at a much more affordable price and in a safer package. At the same time, the technology would increase the durability and reliability of the lead-acid battery and address many of the environmental concerns associated with the industry.</p>
<p>Another key benefit of reinvigorating the production of lead-acid batteries in the United States is that it would be a domestic endeavor — meaning that the <a title="USGS Lead information PDF" href="http://minerals.usgs.gov/minerals/pubs/commodity/lead/lead_mcs05.pdf" target="_blank">US has lots of lead available (it&#8217;s the third largest producer behind China and Australia</a>; PDF), a robust system in place for <a title="EPA link on batteries" href="http://www.epa.gov/garbage/battery.htm" target="_blank">recycling lead from batteries</a>, and a healthy and capable domestic manufacturing base.</p>
<p>In terms of energy security and recyclability, this beats the pants off of lithium-ion batteries, which depend on <a title="Link to Azom article about lithium production" href="http://www.evworld.com/library/lithium_shortage.pdf" target="_blank">resources from the Far East and South America</a> (PDF) and <a title="Computer world blog on lithium-ion batteries" href="http://blogs.computerworld.com/node/3285" target="_blank">are proving very difficult/costly to recycle</a>.</p>
<p><img class="alignleft alignnone size-full wp-image-668" style="float: left" src="http://gas2.org/files/2008/07/oasis-battery.jpg" alt="Firefly's Oasis battery" width="240" height="201" />Firefly is set to release its first commercial product by Q4 of this year with the introduction of the <a title="Link to Firefly Oasis battery page" href="http://www.fireflyenergy.com/index.php?option=com_content&amp;task=view&amp;id=273&amp;Itemid=100" target="_blank">Oasis battery</a> — only available to the trucking industry initially.</p>
<p>While Firefly has no immediate plans to enter the electric vehicle market, they are fully aware of the keen interest their technology has generated among EV enthusiasts and the benefits that their battery technology could provide to the EV market.</p>
<p>I recently had a chance chat with Mil Ovan, Senior Vice President and Co-founder of Firefly, about the company, their take on McCain&#8217;s competition, Firefly&#8217;s battery technology, environmental worries about lead, the Oasis battery, electric vehicles and the company&#8217;s plans for the future.</p>
<p>Rather than try and distill that conversation down to its elements, I thought it was interesting enough to present it in its entirety in a separate post. Click the link below to proceed to that interview.</p>
<h4><a title="Gas 2.0 interview with Mil Ovan, SVP and Co-founder of Firefly Energy" href="http://gas2.org/2008/07/01/interview-with-mil-ovan-svp-and-co-founder-of-firefly-energy/" target="_blank">Interview with Mil Ovan, Senior Vice President and Co-founder of Firefly, June 26th, 2008.</a></h4>
<h3>Posts Related to Batteries, Electric Vehicles, and the Politics of Green:</h3>
<ul>
<li><a title="Permanent Link to McCain Proposes $300 Million Prize to Developer of “Super Battery”" rel="bookmark" href="../2008/06/23/mccain-proposes-300-million-prize-to-developer-of-super-battery/">McCain Proposes $300 Million Prize to Developer of “Super Battery”</a></li>
<li><a title="Permanent Link to Snapshot of Battery Technology for Plug-in Hybrid Electric Cars" rel="bookmark" href="../2008/05/19/snapshot-of-battery-technology-for-plug-in-hybrid-electric-cars/">Snapshot of Battery Technology for Plug-in Hybrid Electric Cars</a></li>
<li><a title="Permanent Link to Volkswagen to Produce Plug-In Hybrid Electric Cars in 2010" rel="bookmark" href="../2008/06/30/volkswagen-to-produce-plug-in-hybrid-electric-cars-in-2010/">Volkswagen to Produce Plug-In Hybrid Electric Cars in 2010</a></li>
<li><a title="Permanent Link to Mercedes, Smart to Sell Electric Cars in 2010" rel="bookmark" href="../2008/06/23/mercedes-smart-to-sell-electric-cars-in-2010/">Mercedes, Smart to Sell Electric Cars in 2010</a></li>
<li><a title="An Electric Car With Style and Smarts" rel="bookmark" href="../2008/06/23/thnk-ox-an-electric-car-with-style-and-smarts/">Th!nk Ox: An Electric Car With Style and Smarts</a></li>
<li><a title="Permanent Link to Company Turns Familiar Gas Cars Into Electric Vehicles" rel="bookmark" href="../2008/06/17/company-turns-familiar-gas-cars-into-electric-vehicles/">Company Turns Familiar Gas Cars Into Electric Vehicles</a></li>
<li><a title="The $20K TRIAC EV" rel="bookmark" href="../2008/05/27/an-electric-car-you-can-buy-today-the-20k-triac-ev/">An Electric Car You Can Buy Today: The $20K TRIAC EV</a></li>
<li><a title="Permanent Link to Tesla Roadster Pictures From SF Green [Pics]" rel="bookmark" href="../2008/05/15/tesla-roadster-pictures-from-sf-green-pics/">Tesla Roadster Pictures From SF Green [Pics]</a></li>
<li><a title="Permanent Link to Sorry Bush, Voters Think Investment in Renewable Energy is the Best Option" rel="bookmark" href="../2008/04/30/sorry-bush-voters-think-investment-in-renewable-energy-is-the-best-option/">Sorry Bush, Voters Think Investment in Renewable Energy is the Best Option</a></li>
<li><a title="Permanent Link to Senate Republicans Block Windfall Profits Tax on Big Oil Companies" rel="bookmark" href="../2008/06/10/senate-gop-blocks-windfall-profits-tax-on-big-oil/">Senate Republicans Block Windfall Profits Tax on Big Oil Companies</a></li>
</ul>
<p>Image Credits: <a title="Firefly home page" href="http://www.fireflyenergy.com" target="_blank">Firefly Energy</a></p>
]]></description>
    <content:encoded><![CDATA[[social_buttons]

Editor's note: This post is a lead-in story to the Gas 2.0 interview with Mil Ovan, Senior Vice President and Co-founder of Firefly Energy [1]. 

Last week John McCain, the presumptive presidential nominee for the 2008 Republican ticket, suggested that a $300 million government-sponsored competition [2] would be a good way to spur development of next generation battery technologies.

His comments generated debate in the blogosphere [3] and around the United States. Meanwhile, Barack Obama, the presumptive presidential nominee for the Democratic ticket, called McCain's proposal a gimmick [4] suggesting that $300 million was not enough.

Regardless of my feelings about the proposed competition or the candidates themselves, it got me thinking about just who might win it if it were to become a reality. All that thinking led to this post, and, hopefully, to several others that will look at the most promising next generation battery technologies on the horizon.

This week I'll start with Firefly Energy [5].

Founded in 2003, Firefly has been working on reinvigorating old-hat lead-acid battery [6] technology in such a way that it would become brand new and cutting edge once again. On the surface, the concept may seem pretty dull, but digging into it we find that it presents a lot of promise.

Firefly's innovation is that they've taken the heavy lead plates you'd find in a classic lead-acid battery and replaced them with a light carbon-graphite microcell foam that's been impregnated with lead.

Key benefits of their first and second generation technology when compared to traditional lead-acid batteries include:

	up to 70% less lead
	up to 50% reduction in weight and size
	Much faster recharge and discharge capabilities
	Much better cold weather performance
	Increased lifetime and durability

Two of the main problems associated with traditional lead-acid batteries are corrosion [7] and sulfation [8]. Together these are the lead-acid battery's Achilles' heel and the typical reasons they fail. Firefly mitigates these problems by creating a balance between the amount of lead in the battery and the acid electrolyte that flows through the microcell foam [9].

Firefly's technology could make the lead-acid battery truly competitive with other advanced battery chemistries, such as lithium-ion [10], but at a much more affordable price and in a safer package. At the same time, the technology would increase the durability and reliability of the lead-acid battery and address many of the environmental concerns associated with the industry.

Another key benefit of reinvigorating the production of lead-acid batteries in the United States is that it would be a domestic endeavor — meaning that the US has lots of lead available (it's the third largest producer behind China and Australia [11]; PDF), a robust system in place for recycling lead from batteries [12], and a healthy and capable domestic manufacturing base.

In terms of energy security and recyclability, this beats the pants off of lithium-ion batteries, which depend on resources from the Far East and South America [13] (PDF) and are proving very difficult/costly to recycle [14].

Firefly is set to release its first commercial product by Q4 of this year with the introduction of the Oasis battery [15] — only available to the trucking industry initially.

While Firefly has no immediate plans to enter the electric vehicle market, they are fully aware of the keen interest their technology has generated among EV enthusiasts and the benefits that their battery technology could provide to the EV market.

I recently had a chance chat with Mil Ovan, Senior Vice President and Co-founder of Firefly, about the company, their take on McCain's competition, Firefly's battery technology, environmental worries about lead, the Oasis battery, electric vehicles and the company's plans for the future.

Rather than try and distill that conversation down to its elements, I thought it was interesting enough to present it in its entirety in a separate post. Click the link below to proceed to that interview.
Interview with Mil Ovan, Senior Vice President and Co-founder of Firefly, June 26th, 2008. [16]
Posts Related to Batteries, Electric Vehicles, and the Politics of Green:

	McCain Proposes $300 Million Prize to Developer of “Super Battery” [17]
	Snapshot of Battery Technology for Plug-in Hybrid Electric Cars [18]
	Volkswagen to Produce Plug-In Hybrid Electric Cars in 2010 [19]
	Mercedes, Smart to Sell Electric Cars in 2010 [20]
	Th!nk Ox: An Electric Car With Style and Smarts [21]
	Company Turns Familiar Gas Cars Into Electric Vehicles [22]
	An Electric Car You Can Buy Today: The $20K TRIAC EV [23]
	Tesla Roadster Pictures From SF Green [Pics] [24]
	Sorry Bush, Voters Think Investment in Renewable Energy is the Best Option [25]
	Senate Republicans Block Windfall Profits Tax on Big Oil Companies [26]

Image Credits: Firefly Energy [27]

[1] http://gas2.org/2008/07/01/interview-with-mil-ovan-svp-and-co-founder-of-firefly-energy/
[2] http://gas2.org/2008/06/23/mccain-proposes-300-million-prize-to-developer-of-super-battery/
[3] http://www.politicususa.com/en/Obama-Bounty
[4] http://blogs.trucktrend.com/6261183/industry-news/obama-calls-mccains-300-million-battery-prize-a-gimmick/index.html
[5] http://www.fireflyenergy.com/
[6] http://en.wikipedia.org/wiki/Lead_acid_battery
[7] http://www.fireflyenergy.com/index.php?option=com_content&#38;task=view&#38;id=55&#38;Itemid=85
[8] http://www.fireflyenergy.com/index.php?option=com_content&#38;task=view&#38;id=82&#38;Itemid=85
[9] http://www.fireflyenergy.com/index.php?option=com_content&#38;task=view&#38;id=97&#38;Itemid=88
[10] http://en.wikipedia.org/wiki/Lithium_ion
[11] http://minerals.usgs.gov/minerals/pubs/commodity/lead/lead_mcs05.pdf
[12] http://www.epa.gov/garbage/battery.htm
[13] http://www.evworld.com/library/lithium_shortage.pdf
[14] http://blogs.computerworld.com/node/3285
[15] http://www.fireflyenergy.com/index.php?option=com_content&#38;task=view&#38;id=273&#38;Itemid=100
[16] http://gas2.org/2008/07/01/interview-with-mil-ovan-svp-and-co-founder-of-firefly-energy/
[17] http://gas2.org../2008/06/23/mccain-proposes-300-million-prize-to-developer-of-super-battery/
[18] http://gas2.org../2008/05/19/snapshot-of-battery-technology-for-plug-in-hybrid-electric-cars/
[19] http://gas2.org../2008/06/30/volkswagen-to-produce-plug-in-hybrid-electric-cars-in-2010/
[20] http://gas2.org../2008/06/23/mercedes-smart-to-sell-electric-cars-in-2010/
[21] http://gas2.org../2008/06/23/thnk-ox-an-electric-car-with-style-and-smarts/
[22] http://gas2.org../2008/06/17/company-turns-familiar-gas-cars-into-electric-vehicles/
[23] http://gas2.org../2008/05/27/an-electric-car-you-can-buy-today-the-20k-triac-ev/
[24] http://gas2.org../2008/05/15/tesla-roadster-pictures-from-sf-green-pics/
[25] http://gas2.org../2008/04/30/sorry-bush-voters-think-investment-in-renewable-energy-is-the-best-option/
[26] http://gas2.org../2008/06/10/senate-gop-blocks-windfall-profits-tax-on-big-oil/
[27] http://www.fireflyenergy.com]]></content:encoded>
    <wfw:commentRss>http://gas2.org/2008/07/01/who-might-win-mccains-battery-competition-part-i-firefly/feed/</wfw:commentRss>
  </item>
  <item>
    <title>Interview With Mil Ovan, SVP and Co-founder of Firefly Energy</title>
    <link>http://gas2.org/2008/07/01/interview-with-mil-ovan-svp-and-co-founder-of-firefly-energy/</link>
    <comments>http://gas2.org/2008/07/01/interview-with-mil-ovan-svp-and-co-founder-of-firefly-energy/#comments</comments>
    <pubDate>Tue, 01 Jul 2008 15:28:04 +0000</pubDate>
    <dc:creator>Nick Chambers</dc:creator>
    
		<category><![CDATA[Batteries]]></category>

		<category><![CDATA[Electric vehicles (EVs)]]></category>

		<category><![CDATA[Politics]]></category>

    <guid isPermaLink="false">http://gas2.org/?p=661</guid>
    <description><![CDATA[<p><img class="alignnone size-full wp-image-666" style="vertical-align: top" src="http://gas2.org/files/2008/07/ff_logo.jpg" alt="Firefly Logo" width="240" height="173" /><em>Editor&#8217;s note: This interview is a companion piece to <a title="Gas 2.0 post about who might win McCain's battery competition" href="http://gas2.org/2008/07/01/who-might-win-mccains-battery-competition-part-i-firefly/" target="_blank">Part I of the Gas 2.0 series about who might win John McCain&#8217;s proposed $300 million dollar battery competition</a> if it were to become reality.</em></p>
<p>Last week John McCain, the presumptive presidential nominee for the 2008 Republican ticket, generated debate by <a title="Gas 2.0 post about McCain battery competition" href="http://gas2.org/2008/06/23/mccain-proposes-300-million-prize-to-developer-of-super-battery/" target="_blank">suggesting that a $300 million government- sponsored competition</a> would be a good way to spur development of next generation battery technologies.</p>
<p>His comments got me thinking about just who might win such a competition it if it were to become reality.</p>
<p><a title="Firefly Energy homepage" href="http://www.fireflyenergy.com/" target="_blank">Firefly Energy</a> is one of the companies that made it to my short list. Founded in 2003, they have been working on reinvigorating old-hat <a title="Wikipedia entry for lead-acid battery" href="http://en.wikipedia.org/wiki/Lead_acid_battery" target="_blank">lead-acid battery</a> technology in such a way that it would become brand new and cutting edge once again.</p>
<p>Firefly&#8217;s innovation is that they&#8217;ve taken the heavy lead plates you&#8217;d find in a classic lead-acid battery and replaced them with a light carbon-graphite microcell foam that&#8217;s been impregnated with lead.</p>
<p>I recently had a chance chat with Mil Ovan, Senior Vice President and Co-founder of Firefly, about the company, their take on McCain&#8217;s competition, Firefly&#8217;s battery technology, environmental worries about lead, the Oasis battery, electric vehicles and the company&#8217;s plans for the future.</p>
<h3><!--more-->Interview with Mil Ovan, Senior Vice President and Co-founder of Firefly, June 26th, 2008.</h3>
<p><img class="alignleft alignnone size-full wp-image-667" style="float: left" src="http://gas2.org/files/2008/07/mil_ovan.jpg" alt="Mil Ovan , SVP and Co-founder of Firefly Energy" width="240" height="328" /><strong>NC:</strong> What are the core operating principles of Firefly? What drives the company?</p>
<p><strong>MO:</strong> We are developing a battery technology that reinvigorates a battery chemistry that&#8217;s been around since 1859 — lead-acid. Although traditional lead-acid batteries have been proven safe and are low cost, they suffer from weight issues as well as lifetime issues because they use fairly heavy lead plates on a metal grid. What we&#8217;re doing instead is replacing the lead plates and metal grid with a high surface area, non-corroding, lightweight microcell foam material. Using this technology you can start to realize the true capability of the chemistry and overcome some of those limitations I mentioned by not having to use all that lead in the battery.</p>
<p><strong>NC:</strong> I&#8217;ve read that Firefly started as a part of the company Caterpillar. Is Firefly still a subsidiary of Caterpillar?</p>
<p><strong>MO:</strong> No. The technology was spun off from Caterpillar. Firefly was created as a separate company with separate funding and was founded on May 1st, 2003.</p>
<p><strong>NC:</strong> As you know, one of the main reasons we got interested in having this conversation was because of John McCain&#8217;s recent proposal to hold a competition to see who could come up with the most advanced next generation battery technology. If McCain&#8217;s $300 million battery competition were to become reality, what would give Firefly the edge to win it?</p>
<p><strong>MO:</strong> First of all I&#8217;d like to say that whatever party is offering solutions that involve expediting development of next generation batteries, we&#8217;re all for that. The government has spent hundreds of millions of dollars a year on fuel cell development and we&#8217;re still probably as far away from fuel cells as we were ten years ago when they said it would be ten years before we see them widely deployed. We see the shift coming towards the realization that fuel cells are still going to take at least another ten years and that battery technology is of paramount importance.</p>
<p>Right now the world of advanced batteries and research is primarily in the far east, most notably in China. In one sense, while we want to electrify vehicles and reduce our nation&#8217;s dependance on foreign oil and the national security risks that represents, we&#8217;re in essence kind of trading one energy security risk for another because the majority of the lithium-ion batteries come from China. Firefly&#8217;s goal is to reinvigorate the vast base of lead-acid battery manufacturers in the US and enable them and their customers to enjoy greater performance without necessarily getting the resources of the less safe, higher priced, advanced batteries that come from the far east.</p>
<p><strong>NC:</strong> I hear where you&#8217;re coming from on fuel cells. I remember about 20 years ago I read an article in Popular Science about how hydrogen fuel cells were going to be widely available within the decade. That was 20 years ago. Today they&#8217;re still saying that hydrogen fuel cells will be available within the decade. It&#8217;s easy to get pessimistic about fuel cells given that environment.</p>
<p><strong>MO:</strong> Yeah. The thoughts about lithium-ion technology right now are similar to how fuel cells have evolved over time. People are saying &#8220;yeah, it&#8217;s expensive&#8221; and &#8220;yeah, it&#8217;s not as safe as it needs to be,&#8221; but there&#8217;s a lot of money being thrown into it and a lot of smart people. Well, take out the word lithium-ion and replace it with fuel cell and it&#8217;s the same phrases that have been uttered about fuel cells for some time now. We think we are unique in that we have a very practical means of gaining better battery performance and getting that right equation of safety, cost, run-time, size, weight, and life that has eluded many in the past. On one end of the extreme you have companies liking lead-acid&#8217;s low cost but hating its life and weight issues, and at the other extreme liking lithium-ion and nickel-metal hydride for their small footprint and light weight, but hating its ten-times cost penalty and safety and thermal challenges.</p>
<p><strong>NC:</strong> So, McCain thinks his plan is a good idea, Obama says its a gimmick. Obviously both of them are interested in spurring next generation technologies. Do you think something like McCain&#8217;s plan is a good idea, or is it a gimmick? If you think it would spur innovation, do you think $300 million is enough?</p>
<p><strong>MO:</strong> One has to look at the specifics of the proposal to weigh in and determine whether it&#8217;s a practical idea or not. Without knowing the details — I haven&#8217;t seen them yet — I&#8217;m not going to comment on whether that particular plan is a good one.</p>
<p>In general government support of advanced research on batteries is a good thing because the stock market doesn&#8217;t support long term investments in capital in research — they&#8217;re more interested in quarterly results — and certainly venture capitalists aren&#8217;t patient enough to see multimillion dollar research evolve. A lot of venture capitalist jumped into investing in fuel cells only to see the payback be much longer than they expected.</p>
<p>It is a role of our government to enable basic research because, frankly, our country is being outspent in battery research by China, Japan and Korea.</p>
<p><strong>NC:</strong> Shifting gears now&#8230; What is the microcell foam made of?</p>
<p><strong>MO:</strong> There&#8217;s a variety of materials we can choose from including graphite and carbon.</p>
<p><strong>NC:</strong> Graphite is a pretty fragile compound. Is there a way you&#8217;ve gotten around that limitation in your battery to increase the durability?</p>
<p><strong>MO:</strong> The way in which we reinforce the underlying foam is part of the intellectual property of Firefly, and part of those reinforcement methods are patented and some are trade secrets.</p>
<p><strong>NC:</strong> Okay, we&#8217;ll leave it at that I guess. Inside the battery, is the lead bonded to the foam?</p>
<p><strong>MO:</strong> Yeah. In a regular lead-acid battery, for lack of a better term, you plop the chemistry on top of the lead metal grid and then you press onto that the plate and that&#8217;s a two-dimensional grid structure. In contrast, in the Firefly foam approach the chemistry is washed into the pores of the foam so that now you have a three-dimensional surface area that you can take advantage of and the electrolyte then is in much tighter proximity within the pores of the foam to the chemistry that is in the walls of that foam. Now your ability to recharge and discharge the battery is greatly increased and particularly in cold weather it becomes an advantage.</p>
<p><strong>NC:</strong> How long would you expect the Firefly battery to last versus a traditional lead-acid battery or versus a lithium-ion?</p>
<p><strong>MO:</strong> The answer on all of these things is &#8216;it depends.&#8217; I&#8217;ve been in the battery industry 5 years now and I&#8217;ve come to learn the phrase &#8220;there are liars, damn liars and battery companies.&#8221; As a policy, in the public forum, we don&#8217;t make claims that &#8216;hey our battery can achieve this level of watt hours per kilogram and watt hours per liter&#8217; because it really is dependent on solving a complex set of calculations in terms of cost, safety, runtime, weight, volume, and temperature concerns. So these types of things really depends on the application.</p>
<p>Take an uninterruptible power supply (UPS) example. Envision a room full of lead-acid batteries providing power backup for a data center of a major corporation. Under a fast discharge of five minutes — say power goes out at the facility and before the generator kicks in — the batteries are invoked and over the course of a five minute discharge, that battery is drained. The problem with a classic lead-acid battery, is that under very fast discharges it can supply the power you need, but it requires a room&#8217;s full of batteries to do it. In contrast, the high surface area of Firefly microcell foam batteries can accomplish that same five minute discharge in half a room&#8217;s worth of batteries. So what does this mean practically? It&#8217;s at least half the weight and half the volume of classic lead-acid battery technology. So the implications beyond that would include that there&#8217;s less shipping, less installation, less cabling required, less floor space taken up, and less air conditioning. The benefits really multiply in just that one example alone.</p>
<p>Another example is the Army. We&#8217;re working on a prototype battery for military tank applications. The Army says &#8220;we&#8217;re not interested in size reduction because this Bradley tank has a battery tray and cables already wired with set specifications.&#8221; It&#8217;s a 40-ton vehicle so weight reduction is nice to have, but it&#8217;s not critical. The idea is to just stuff as much runtime as you can into this thing. So in that example we&#8217;re not delivering any size savings, but were greatly improving upon watt-hours per liter of the current lead-acid batteries. So, all that is a long-winded way of telling you that it&#8217;s a complicated answer.</p>
<p><strong>NC:</strong> What kinds of reductions do you find in the amount of lead used in the Firefly batteries when compared to classic lead-acid batteries?</p>
<p><strong>MO:</strong> I believe on our website there&#8217;s <a title="Firefly white paper" href="http://www.fireflyenergy.com/images/stories/pdfs/white%20paper%204.25.08.pdf" target="_blank">a trucking industry white paper</a> (PDF), and in there we go into a description of how much lead per battery is in a Firefly battery versus a standard battery. The other factor to consider is that a battery is going to last several times longer than a regular lead-acid battery, so the amount of lead used in the mission, in this case powering a truck over several years instead of over one year, means that the effective lead reduction is several fold. That&#8217;s how we like to portray the lead reduction.</p>
<p>Now we have two technologies. The first one we call <a href="http://www.fireflyenergy.com/index.php?option=com_content&amp;task=view&amp;id=205&amp;Itemid=89" target="_blank">3D</a>, which involves the replacement of the negative lead metal grids in a classic lead-acid battery with a microcell foam. The positive lead metal grids as well as the overall interconnecting strap that connects the cells within that battery are still lead. The second generation of our technology that we&#8217;re also working on is called <a href="http://www.fireflyenergy.com/index.php?option=com_content&amp;task=view&amp;id=60&amp;Itemid=89" target="_blank">3D2</a>, and that replaces all of the lead metal in the battery with the foam material. The amount of lead savings can range from 50% to 70% depending on which technology were talking about. The true effective reduction in lead depends on the application.</p>
<p>We&#8217;re about to commercialize a battery for the world of highway trucks called Oasis. The reason why we named it Oasis is because, when you think about it, what does a sleeper cab represent to trucker that&#8217;s just finished a ten hour hour drive and he&#8217;s pulling into a truck stop in the middle of August and it&#8217;s 95 degrees out? Well that sleeper cab is a sanctuary or refuge or, as we like to call it, an oasis. With the anti-idling legislation that is starting to sweep the country requiring that, for example in California you need to shut off your truck engine for a portion of every hour, how are they going to run all of their hotel loads — microwave ovens, TVs and the like? It&#8217;s going to put a tremendous strain on current lead-acid batteries which are primarily used for starting the truck, not for runtime support.</p>
<p>Besides requirements due to anti-idling legislation, since January prices for diesel have gone from $3 to over $5 per gallon. If you&#8217;re idling your engine 8 hours a night times $5 per gallon — because that&#8217;s about how much is consumed per hour when you&#8217;re idling the main engine — times 5 days per week times 52 weeks per year, you can see how incredibly expensive idling your truck becomes. In response, Firefly has developed this long runtime battery in the classic group 31 battery footprint and we think it is going to enable fuel savings as well as pollution reduction as a result — and give the trucker the kind of performance he needs in order to drive effectively.</p>
<p>We&#8217;re also pursuing a strategic marketing relationship with a company called Bergstrom, which makes a battery powered supplemental air conditioning system, so that indeed you can turn off the engine and the driver can turn on this supplemental battery powered air conditioning system in the sleeper cab and the driver can have a comfortable night&#8217;s rest running on battery power.</p>
<p><strong>NC:</strong> My brother is a trucker, so I&#8217;m familiar with those laws. There&#8217;s another strategy in the preliminary stages I&#8217;m sure you&#8217;re aware of in truck stops where they are putting in these supplemental power units and air conditioning attachments, but you have to have your truck specially outfitted to take advantage of that&#8230;</p>
<p><strong>MO:</strong> Well, yeah, and you have to also find a place that has that special equipment and, you know, it&#8217;s not ubiquitous of course, so it&#8217;s not a solution that&#8217;s going to make a big dent in the trucking problems we&#8217;re facing today.</p>
<p><strong>NC:</strong> And I&#8217;d say that most truckers don&#8217;t actually spend every night at truck stops, they spend the night on the side of the road&#8230;</p>
<p><strong>MO:</strong> &#8230;Right, along the highway on an exit.</p>
<p><strong>NC:</strong> In terms of the Oasis, and maybe any other future products, obviously there&#8217;s going to be a premium charged for the technology. What&#8217;s the premium you expect to charge for the Oasis over a traditional lead-acid battery?</p>
<p><strong>MO:</strong> Well, if you look at the spectrum of choices available to a trucker for group 31 lead-acid batteries, they could buy an inexpensive flooded lead-acid battery for anywhere from 80 to 100 bucks, and if you went to the next tier of quality lead-acid batteries it would be a valve-regulated lead-acid battery, or VRLA battery, and that would be around $280 for one battery. We haven&#8217;t announced prices yet, but we&#8217;ll probably be somewhere around $400 per battery. From a cycles per dollar perspective, that being how many times can you run it before you have to replace it given that it&#8217;s a heavy cycling application, we think that on a cycles per dollar basis it&#8217;s cheaper than both of the traditional battery choices I mentioned. Certainly, in the view of battery powered air conditioning systems and the like and being able to turn your engine off and not use fuel idling, the payback would be less than a year.</p>
<p><strong>NC:</strong> So you&#8217;ve got the Oasis, there&#8217;s some buzz going about that — but future products? Obviously, from our readership there&#8217;s going to be a huge interest about electric vehicles. So the next questions are going to be about just that. I don&#8217;t know how much you&#8217;ll be able to answer about it because you haven&#8217;t even gone there yet, but I&#8217;m sure you&#8217;ve talked with some companies or interested parties that are out there. In general, when you&#8217;re talking about electric vehicles, what sorts of benefits does your technology hold over lithium-ion?</p>
<p><strong>MO:</strong> Well, I think that before I answer that question I would say that if you look to the GM EV1, it was deployed in California and Arizona. Why? Because it had a 60 mile range due to the limitations of the traditional lead-acid batteries that it had. But, were you to drive it in the depths of winter in Detroit, you would have an 8 mile range. That&#8217;s because in a classic lead-acid battery it&#8217;s capacity falls as the temperature falls. So at minus 20 degrees centigrade you would only have 10-15% of what you would have at 30 degrees centigrade — which would be 100% of your battery capacity. In contrast, with the microcell foam Firefly technology you would have about 60% of your maximum battery capacity at minus 20 degrees centigrade.</p>
<p>So what does that mean? First of all it means lead-acid electric vehicles can become more practical across the nation not just specific to a modest temperature or a modest climate like in California. So that&#8217;s one advantage. Secondly, lithium-ion and nickel metal hydride batteries have certain issues in terms of capabilities in both cold and hot temperature extremes that are limitations. Third, in particular, if you look at nickel metal hydride batteries they have a very high self discharge rate and so if you left your electric vehicle standing without charging it for a week you&#8217;d see a fairly significant drop off in capacity.</p>
<p>The Firefly battery has an incredibly low self discharge rate even compared to a traditional lead-acid battery which is already the best among the various chemistries in terms of slow self discharge rates. Even the first generation of our technology, 3D, probably would be the best lead-acid battery out there in terms of fitting with an EV for those few reasons I mentioned. But we think that the real promise, in terms of the world of EVs will come from our second generation technology, 3D2, where we&#8217;ll be able to make pretty significant inroads in terms of weight and size reduction and making it competitive to lithium-ion. Because in today&#8217;s world of lead-acid EVs, as you know, you&#8217;re spending a fair amount of energy just pushing the lead down the road.</p>
<p><strong>NC:</strong> Not to mention that it&#8217;s lead and people are always going to have environmental concerns about the process of making lead and the chances for it to contaminate the environment. But after reading through your website, Firefly seems to have a good argument for why lead is actually a better choice than lithium-ion when it comes to the environment because there&#8217;s a vast recycling program already available in the United States&#8230;</p>
<p><strong>MO:</strong> Yeah, people don&#8217;t talk about that with these other chemistries. It is very expensive to reclaim the metal in a lithium-ion or nickel metal hydride battery and lead-acid has a far better recycling rate than aluminum bottles — over 90% of lead-acid batteries are recycled — and there&#8217;s no change required in the recycling infrastructure to reclaim the Firefly batteries.</p>
<p><strong>NC:</strong> So, there are going to be a lot of people who will ask &#8220;when can I get a hold of a Firefly battery to put it in my electric car?&#8221; What would you say to that?</p>
<p><strong>MO:</strong> We get that all the time&#8230;. all the time. I mean, there is no one more passionate about seeking better battery solutions than the EV aficionado. That&#8217;s for sure. They&#8217;ve been continuously eager to get a hold of our battery. As a start up, however, I hope your readers can appreciate that there&#8217;s only so much time we have on our investment capital, so we have to get to market with some major customers first and so we&#8217;re working with some major companies and we&#8217;re also working with the US Army.</p>
<p>Out of that work I would hope that there could come variants that would allow Firefly to offer a lead-acid battery for the EV crowd that represents a new standard for performance capabilities for those that are looking to put lead-acid batteries in their converted vehicles. But there are also other types of EVs ranging from scooters to three wheel and four wheel vehicles and neighborhood electric vehicles and the like.</p>
<p>So it&#8217;s a question of finding what&#8217;s best and making it all fit. What&#8217;s the ideal distribution structure that would allow us to get those batteries out to that audience? What would be your advice if I were to sort of turn the tables on you? What vehicle do you think this would be best for in terms of type of electric vehicle? Or do you just offer it up for sale and let the EV world grab it and adapt it as they would for their application?</p>
<p><strong>NC:</strong> Well, that&#8217;s a good question. I think that once you start digging into it, there are a huge amount of home EV tinkerers, especially in the west. There are organizations like the <a title="Seattle Electric Vehicle Association home page" href="http://www.seattleeva.org/wiki/Main_Page" target="_blank">Seattle Electric Vehicle Association</a>. It might be that you could establish connections with those groups. You know, even the Oasis battery that you are selling to truckers, they might want to tinker with that. That might be a place to start and establish a relationship.</p>
<p>But, I don&#8217;t know, I see what your problem is. It&#8217;s an issue of chicken and egg. Nonetheless, I think from all the research I&#8217;ve been doing and the comments I&#8217;ve seen — and I&#8217;m probably biased because I&#8217;m in the thick of it — I think that in the next 2 to 3 years I would imagine there would be a big enough market of electric vehicles for you to start considering actually developing batteries specifically for that market. Anyway, if you were to develop a battery for EVs, this 3D2 technology, how far off is that really?</p>
<p><strong>MO:</strong> I think that probably in 24-36 months we could have a commercial version of our 3D2 technology. Now, I&#8217;m not saying that it would be ready for an EV at that stage because we do have funding from the US Army to develop something for them, but we&#8217;re aiming to commercialize our technology in the next 24-36 months.</p>
<p><strong>NC:</strong> Compared to a lithium-ion battery — these are the last questions by the way, and then I&#8217;ll let you get going because I&#8217;m sure you have better things to do than talk with me — how far might you expect an electric vehicle vehicle powered by your next generation battery to go on one charge and at what kind of speed? Ball park if you can. If you can&#8217;t that&#8217;s fine, but these are going to be the kinds of questions that I get and the better I can answer them, even if they are not set in stone, the better it would be.</p>
<p><strong>MO:</strong> The problem with lithium is that everybody likes to quote what the innate performance of the single cell is&#8230; you know in terms of watt hours. The problem is that when you put it into a multi-cell task now you&#8217;ve got all these thermal management issues and you&#8217;ve got these safety issues that require controls and all of this safety and thermal management stuff that all adds to the volume and weight of the box which then drags down the performance in terms of range and so on. The fact is that you&#8217;ve got to keep lithium from over-discharging. Therefore you&#8217;re really not using the innate power capability of that single cell as a result.</p>
<p>We get very specific with major customers who say &#8220;here&#8217;s my application, here&#8217;s the performance envelope of that application, and here&#8217;s my favorite battery in this application, how would you compare?&#8221; All I&#8217;m saying is that I don&#8217;t like to throw out a number there because there are so many factors that have to be considered for each application and, in any case, are you talking about a particular climate, are you talking about combined city/highway driving, are you talking about hills involved, you know, what specifics? So I&#8217;m going to have to beg off on answering that question for those reasons.</p>
<p><strong>NC:</strong> Okay, thanks&#8230; and with that I guess I&#8217;ll let you go.</p>
<p><strong>MO:</strong> Thanks Nick. It was good talking with you. I enjoyed your questions.</p>
<p><strong>NC:</strong> Well, thanks very much for taking the time to answer them in such a thorough way.</p>
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<p>Image Credits: <a title="Firefly home page" href="http://www.fireflyenergy.com/" target="_blank">Firefly Energy</a></p>
]]></description>
    <content:encoded><![CDATA[Editor's note: This interview is a companion piece to Part I of the Gas 2.0 series about who might win John McCain's proposed $300 million dollar battery competition [1] if it were to become reality.

Last week John McCain, the presumptive presidential nominee for the 2008 Republican ticket, generated debate by suggesting that a $300 million government- sponsored competition [2] would be a good way to spur development of next generation battery technologies.

His comments got me thinking about just who might win such a competition it if it were to become reality.

Firefly Energy [3] is one of the companies that made it to my short list. Founded in 2003, they have been working on reinvigorating old-hat lead-acid battery [4] technology in such a way that it would become brand new and cutting edge once again.

Firefly's innovation is that they've taken the heavy lead plates you'd find in a classic lead-acid battery and replaced them with a light carbon-graphite microcell foam that's been impregnated with lead.

I recently had a chance chat with Mil Ovan, Senior Vice President and Co-founder of Firefly, about the company, their take on McCain's competition, Firefly's battery technology, environmental worries about lead, the Oasis battery, electric vehicles and the company's plans for the future.
Interview with Mil Ovan, Senior Vice President and Co-founder of Firefly, June 26th, 2008.
NC: What are the core operating principles of Firefly? What drives the company?

MO: We are developing a battery technology that reinvigorates a battery chemistry that's been around since 1859 — lead-acid. Although traditional lead-acid batteries have been proven safe and are low cost, they suffer from weight issues as well as lifetime issues because they use fairly heavy lead plates on a metal grid. What we're doing instead is replacing the lead plates and metal grid with a high surface area, non-corroding, lightweight microcell foam material. Using this technology you can start to realize the true capability of the chemistry and overcome some of those limitations I mentioned by not having to use all that lead in the battery.

NC: I've read that Firefly started as a part of the company Caterpillar. Is Firefly still a subsidiary of Caterpillar?

MO: No. The technology was spun off from Caterpillar. Firefly was created as a separate company with separate funding and was founded on May 1st, 2003.

NC: As you know, one of the main reasons we got interested in having this conversation was because of John McCain's recent proposal to hold a competition to see who could come up with the most advanced next generation battery technology. If McCain's $300 million battery competition were to become reality, what would give Firefly the edge to win it?

MO: First of all I'd like to say that whatever party is offering solutions that involve expediting development of next generation batteries, we're all for that. The government has spent hundreds of millions of dollars a year on fuel cell development and we're still probably as far away from fuel cells as we were ten years ago when they said it would be ten years before we see them widely deployed. We see the shift coming towards the realization that fuel cells are still going to take at least another ten years and that battery technology is of paramount importance.

Right now the world of advanced batteries and research is primarily in the far east, most notably in China. In one sense, while we want to electrify vehicles and reduce our nation's dependance on foreign oil and the national security risks that represents, we're in essence kind of trading one energy security risk for another because the majority of the lithium-ion batteries come from China. Firefly's goal is to reinvigorate the vast base of lead-acid battery manufacturers in the US and enable them and their customers to enjoy greater performance without necessarily getting the resources of the less safe, higher priced, advanced batteries that come from the far east.

NC: I hear where you're coming from on fuel cells. I remember about 20 years ago I read an article in Popular Science about how hydrogen fuel cells were going to be widely available within the decade. That was 20 years ago. Today they're still saying that hydrogen fuel cells will be available within the decade. It's easy to get pessimistic about fuel cells given that environment.

MO: Yeah. The thoughts about lithium-ion technology right now are similar to how fuel cells have evolved over time. People are saying "yeah, it's expensive" and "yeah, it's not as safe as it needs to be," but there's a lot of money being thrown into it and a lot of smart people. Well, take out the word lithium-ion and replace it with fuel cell and it's the same phrases that have been uttered about fuel cells for some time now. We think we are unique in that we have a very practical means of gaining better battery performance and getting that right equation of safety, cost, run-time, size, weight, and life that has eluded many in the past. On one end of the extreme you have companies liking lead-acid's low cost but hating its life and weight issues, and at the other extreme liking lithium-ion and nickel-metal hydride for their small footprint and light weight, but hating its ten-times cost penalty and safety and thermal challenges.

NC: So, McCain thinks his plan is a good idea, Obama says its a gimmick. Obviously both of them are interested in spurring next generation technologies. Do you think something like McCain's plan is a good idea, or is it a gimmick? If you think it would spur innovation, do you think $300 million is enough?

MO: One has to look at the specifics of the proposal to weigh in and determine whether it's a practical idea or not. Without knowing the details — I haven't seen them yet — I'm not going to comment on whether that particular plan is a good one.

In general government support of advanced research on batteries is a good thing because the stock market doesn't support long term investments in capital in research — they're more interested in quarterly results — and certainly venture capitalists aren't patient enough to see multimillion dollar research evolve. A lot of venture capitalist jumped into investing in fuel cells only to see the payback be much longer than they expected.

It is a role of our government to enable basic research because, frankly, our country is being outspent in battery research by China, Japan and Korea.

NC: Shifting gears now... What is the microcell foam made of?

MO: There's a variety of materials we can choose from including graphite and carbon.

NC: Graphite is a pretty fragile compound. Is there a way you've gotten around that limitation in your battery to increase the durability?

MO: The way in which we reinforce the underlying foam is part of the intellectual property of Firefly, and part of those reinforcement methods are patented and some are trade secrets.

NC: Okay, we'll leave it at that I guess. Inside the battery, is the lead bonded to the foam?

MO: Yeah. In a regular lead-acid battery, for lack of a better term, you plop the chemistry on top of the lead metal grid and then you press onto that the plate and that's a two-dimensional grid structure. In contrast, in the Firefly foam approach the chemistry is washed into the pores of the foam so that now you have a three-dimensional surface area that you can take advantage of and the electrolyte then is in much tighter proximity within the pores of the foam to the chemistry that is in the walls of that foam. Now your ability to recharge and discharge the battery is greatly increased and particularly in cold weather it becomes an advantage.

NC: How long would you expect the Firefly battery to last versus a traditional lead-acid battery or versus a lithium-ion?

MO: The answer on all of these things is 'it depends.' I've been in the battery industry 5 years now and I've come to learn the phrase "there are liars, damn liars and battery companies." As a policy, in the public forum, we don't make claims that 'hey our battery can achieve this level of watt hours per kilogram and watt hours per liter' because it really is dependent on solving a complex set of calculations in terms of cost, safety, runtime, weight, volume, and temperature concerns. So these types of things really depends on the application.

Take an uninterruptible power supply (UPS) example. Envision a room full of lead-acid batteries providing power backup for a data center of a major corporation. Under a fast discharge of five minutes — say power goes out at the facility and before the generator kicks in — the batteries are invoked and over the course of a five minute discharge, that battery is drained. The problem with a classic lead-acid battery, is that under very fast discharges it can supply the power you need, but it requires a room's full of batteries to do it. In contrast, the high surface area of Firefly microcell foam batteries can accomplish that same five minute discharge in half a room's worth of batteries. So what does this mean practically? It's at least half the weight and half the volume of classic lead-acid battery technology. So the implications beyond that would include that there's less shipping, less installation, less cabling required, less floor space taken up, and less air conditioning. The benefits really multiply in just that one example alone.

Another example is the Army. We're working on a prototype battery for military tank applications. The Army says "we're not interested in size reduction because this Bradley tank has a battery tray and cables already wired with set specifications." It's a 40-ton vehicle so weight reduction is nice to have, but it's not critical. The idea is to just stuff as much runtime as you can into this thing. So in that example we're not delivering any size savings, but were greatly improving upon watt-hours per liter of the current lead-acid batteries. So, all that is a long-winded way of telling you that it's a complicated answer.

NC: What kinds of reductions do you find in the amount of lead used in the Firefly batteries when compared to classic lead-acid batteries?

MO: I believe on our website there's a trucking industry white paper [5] (PDF), and in there we go into a description of how much lead per battery is in a Firefly battery versus a standard battery. The other factor to consider is that a battery is going to last several times longer than a regular lead-acid battery, so the amount of lead used in the mission, in this case powering a truck over several years instead of over one year, means that the effective lead reduction is several fold. That's how we like to portray the lead reduction.

Now we have two technologies. The first one we call 3D [6], which involves the replacement of the negative lead metal grids in a classic lead-acid battery with a microcell foam. The positive lead metal grids as well as the overall interconnecting strap that connects the cells within that battery are still lead. The second generation of our technology that we're also working on is called 3D2 [7], and that replaces all of the lead metal in the battery with the foam material. The amount of lead savings can range from 50% to 70% depending on which technology were talking about. The true effective reduction in lead depends on the application.

We're about to commercialize a battery for the world of highway trucks called Oasis. The reason why we named it Oasis is because, when you think about it, what does a sleeper cab represent to trucker that's just finished a ten hour hour drive and he's pulling into a truck stop in the middle of August and it's 95 degrees out? Well that sleeper cab is a sanctuary or refuge or, as we like to call it, an oasis. With the anti-idling legislation that is starting to sweep the country requiring that, for example in California you need to shut off your truck engine for a portion of every hour, how are they going to run all of their hotel loads — microwave ovens, TVs and the like? It's going to put a tremendous strain on current lead-acid batteries which are primarily used for starting the truck, not for runtime support.

Besides requirements due to anti-idling legislation, since January prices for diesel have gone from $3 to over $5 per gallon. If you're idling your engine 8 hours a night times $5 per gallon — because that's about how much is consumed per hour when you're idling the main engine — times 5 days per week times 52 weeks per year, you can see how incredibly expensive idling your truck becomes. In response, Firefly has developed this long runtime battery in the classic group 31 battery footprint and we think it is going to enable fuel savings as well as pollution reduction as a result — and give the trucker the kind of performance he needs in order to drive effectively.

We're also pursuing a strategic marketing relationship with a company called Bergstrom, which makes a battery powered supplemental air conditioning system, so that indeed you can turn off the engine and the driver can turn on this supplemental battery powered air conditioning system in the sleeper cab and the driver can have a comfortable night's rest running on battery power.

NC: My brother is a trucker, so I'm familiar with those laws. There's another strategy in the preliminary stages I'm sure you're aware of in truck stops where they are putting in these supplemental power units and air conditioning attachments, but you have to have your truck specially outfitted to take advantage of that...

MO: Well, yeah, and you have to also find a place that has that special equipment and, you know, it's not ubiquitous of course, so it's not a solution that's going to make a big dent in the trucking problems we're facing today.

NC: And I'd say that most truckers don't actually spend every night at truck stops, they spend the night on the side of the road...

MO: ...Right, along the highway on an exit.

NC: In terms of the Oasis, and maybe any other future products, obviously there's going to be a premium charged for the technology. What's the premium you expect to charge for the Oasis over a traditional lead-acid battery?

MO: Well, if you look at the spectrum of choices available to a trucker for group 31 lead-acid batteries, they could buy an inexpensive flooded lead-acid battery for anywhere from 80 to 100 bucks, and if you went to the next tier of quality lead-acid batteries it would be a valve-regulated lead-acid battery, or VRLA battery, and that would be around $280 for one battery. We haven't announced prices yet, but we'll probably be somewhere around $400 per battery. From a cycles per dollar perspective, that being how many times can you run it before you have to replace it given that it's a heavy cycling application, we think that on a cycles per dollar basis it's cheaper than both of the traditional battery choices I mentioned. Certainly, in the view of battery powered air conditioning systems and the like and being able to turn your engine off and not use fuel idling, the payback would be less than a year.

NC: So you've got the Oasis, there's some buzz going about that — but future products? Obviously, from our readership there's going to be a huge interest about electric vehicles. So the next questions are going to be about just that. I don't know how much you'll be able to answer about it because you haven't even gone there yet, but I'm sure you've talked with some companies or interested parties that are out there. In general, when you're talking about electric vehicles, what sorts of benefits does your technology hold over lithium-ion?

MO: Well, I think that before I answer that question I would say that if you look to the GM EV1, it was deployed in California and Arizona. Why? Because it had a 60 mile range due to the limitations of the traditional lead-acid batteries that it had. But, were you to drive it in the depths of winter in Detroit, you would have an 8 mile range. That's because in a classic lead-acid battery it's capacity falls as the temperature falls. So at minus 20 degrees centigrade you would only have 10-15% of what you would have at 30 degrees centigrade — which would be 100% of your battery capacity. In contrast, with the microcell foam Firefly technology you would have about 60% of your maximum battery capacity at minus 20 degrees centigrade.

So what does that mean? First of all it means lead-acid electric vehicles can become more practical across the nation not just specific to a modest temperature or a modest climate like in California. So that's one advantage. Secondly, lithium-ion and nickel metal hydride batteries have certain issues in terms of capabilities in both cold and hot temperature extremes that are limitations. Third, in particular, if you look at nickel metal hydride batteries they have a very high self discharge rate and so if you left your electric vehicle standing without charging it for a week you'd see a fairly significant drop off in capacity.

The Firefly battery has an incredibly low self discharge rate even compared to a traditional lead-acid battery which is already the best among the various chemistries in terms of slow self discharge rates. Even the first generation of our technology, 3D, probably would be the best lead-acid battery out there in terms of fitting with an EV for those few reasons I mentioned. But we think that the real promise, in terms of the world of EVs will come from our second generation technology, 3D2, where we'll be able to make pretty significant inroads in terms of weight and size reduction and making it competitive to lithium-ion. Because in today's world of lead-acid EVs, as you know, you're spending a fair amount of energy just pushing the lead down the road.

NC: Not to mention that it's lead and people are always going to have environmental concerns about the process of making lead and the chances for it to contaminate the environment. But after reading through your website, Firefly seems to have a good argument for why lead is actually a better choice than lithium-ion when it comes to the environment because there's a vast recycling program already available in the United States...

MO: Yeah, people don't talk about that with these other chemistries. It is very expensive to reclaim the metal in a lithium-ion or nickel metal hydride battery and lead-acid has a far better recycling rate than aluminum bottles — over 90% of lead-acid batteries are recycled — and there's no change required in the recycling infrastructure to reclaim the Firefly batteries.

NC: So, there are going to be a lot of people who will ask "when can I get a hold of a Firefly battery to put it in my electric car?" What would you say to that?

MO: We get that all the time.... all the time. I mean, there is no one more passionate about seeking better battery solutions than the EV aficionado. That's for sure. They've been continuously eager to get a hold of our battery. As a start up, however, I hope your readers can appreciate that there's only so much time we have on our investment capital, so we have to get to market with some major customers first and so we're working with some major companies and we're also working with the US Army.

Out of that work I would hope that there could come variants that would allow Firefly to offer a lead-acid battery for the EV crowd that represents a new standard for performance capabilities for those that are looking to put lead-acid batteries in their converted vehicles. But there are also other types of EVs ranging from scooters to three wheel and four wheel vehicles and neighborhood electric vehicles and the like.

So it's a question of finding what's best and making it all fit. What's the ideal distribution structure that would allow us to get those batteries out to that audience? What would be your advice if I were to sort of turn the tables on you? What vehicle do you think this would be best for in terms of type of electric vehicle? Or do you just offer it up for sale and let the EV world grab it and adapt it as they would for their application?

NC: Well, that's a good question. I think that once you start digging into it, there are a huge amount of home EV tinkerers, especially in the west. There are organizations like the Seattle Electric Vehicle Association [8]. It might be that you could establish connections with those groups. You know, even the Oasis battery that you are selling to truckers, they might want to tinker with that. That might be a place to start and establish a relationship.

But, I don't know, I see what your problem is. It's an issue of chicken and egg. Nonetheless, I think from all the research I've been doing and the comments I've seen — and I'm probably biased because I'm in the thick of it — I think that in the next 2 to 3 years I would imagine there would be a big enough market of electric vehicles for you to start considering actually developing batteries specifically for that market. Anyway, if you were to develop a battery for EVs, this 3D2 technology, how far off is that really?

MO: I think that probably in 24-36 months we could have a commercial version of our 3D2 technology. Now, I'm not saying that it would be ready for an EV at that stage because we do have funding from the US Army to develop something for them, but we're aiming to commercialize our technology in the next 24-36 months.

NC: Compared to a lithium-ion battery — these are the last questions by the way, and then I'll let you get going because I'm sure you have better things to do than talk with me — how far might you expect an electric vehicle vehicle powered by your next generation battery to go on one charge and at what kind of speed? Ball park if you can. If you can't that's fine, but these are going to be the kinds of questions that I get and the better I can answer them, even if they are not set in stone, the better it would be.

MO: The problem with lithium is that everybody likes to quote what the innate performance of the single cell is... you know in terms of watt hours. The problem is that when you put it into a multi-cell task now you've got all these thermal management issues and you've got these safety issues that require controls and all of this safety and thermal management stuff that all adds to the volume and weight of the box which then drags down the performance in terms of range and so on. The fact is that you've got to keep lithium from over-discharging. Therefore you're really not using the innate power capability of that single cell as a result.

We get very specific with major customers who say "here's my application, here's the performance envelope of that application, and here's my favorite battery in this application, how would you compare?" All I'm saying is that I don't like to throw out a number there because there are so many factors that have to be considered for each application and, in any case, are you talking about a particular climate, are you talking about combined city/highway driving, are you talking about hills involved, you know, what specifics? So I'm going to have to beg off on answering that question for those reasons.

NC: Okay, thanks... and with that I guess I'll let you go.

MO: Thanks Nick. It was good talking with you. I enjoyed your questions.

NC: Well, thanks very much for taking the time to answer them in such a thorough way.
Posts Related to Batteries, Electric Vehicles, and the Politics of Green:

	McCain Proposes $300 Million Prize to Developer of “Super Battery” [9]
	Snapshot of Battery Technology for Plug-in Hybrid Electric Cars [10]
	Volkswagen to Produce Plug-In Hybrid Electric Cars in 2010 [11]
	Mercedes, Smart to Sell Electric Cars in 2010 [12]
	Th!nk Ox: An Electric Car With Style and Smarts [13]
	Company Turns Familiar Gas Cars Into Electric Vehicles [14]
	An Electric Car You Can Buy Today: The $20K TRIAC EV [15]
	Tesla Roadster Pictures From SF Green [Pics] [16]
	Sorry Bush, Voters Think Investment in Renewable Energy is the Best Option [17]
	Senate Republicans Block Windfall Profits Tax on Big Oil Companies [18]

Image Credits: Firefly Energy [19]

[1] http://gas2.org/2008/07/01/who-might-win-mccains-battery-competition-part-i-firefly/
[2] http://gas2.org/2008/06/23/mccain-proposes-300-million-prize-to-developer-of-super-battery/
[3] http://www.fireflyenergy.com/
[4] http://en.wikipedia.org/wiki/Lead_acid_battery
[5] http://www.fireflyenergy.com/images/stories/pdfs/white%20paper%204.25.08.pdf
[6] http://www.fireflyenergy.com/index.php?option=com_content&#38;task=view&#38;id=205&#38;Itemid=89
[7] http://www.fireflyenergy.com/index.php?option=com_content&#38;task=view&#38;id=60&#38;Itemid=89
[8] http://www.seattleeva.org/wiki/Main_Page
[9] http://gas2.org../2008/06/23/mccain-proposes-300-million-prize-to-developer-of-super-battery/
[10] http://gas2.org../2008/05/19/snapshot-of-battery-technology-for-plug-in-hybrid-electric-cars/
[11] http://gas2.org../2008/06/30/volkswagen-to-produce-plug-in-hybrid-electric-cars-in-2010/
[12] http://gas2.org../2008/06/23/mercedes-smart-to-sell-electric-cars-in-2010/
[13] http://gas2.org../2008/06/23/thnk-ox-an-electric-car-with-style-and-smarts/
[14] http://gas2.org../2008/06/17/company-turns-familiar-gas-cars-into-electric-vehicles/
[15] http://gas2.org../2008/05/27/an-electric-car-you-can-buy-today-the-20k-triac-ev/
[16] http://gas2.org../2008/05/15/tesla-roadster-pictures-from-sf-green-pics/
[17] http://gas2.org../2008/04/30/sorry-bush-voters-think-investment-in-renewable-energy-is-the-best-option/
[18] http://gas2.org../2008/06/10/senate-gop-blocks-windfall-profits-tax-on-big-oil/
[19] http://www.fireflyenergy.com/]]></content:encoded>
    <wfw:commentRss>http://gas2.org/2008/07/01/interview-with-mil-ovan-svp-and-co-founder-of-firefly-energy/feed/</wfw:commentRss>
  </item>
  <item>
    <title>Volkswagen to Produce Plug-In Hybrid Electric Cars in 2010</title>
    <link>http://gas2.org/2008/06/30/volkswagen-to-produce-plug-in-hybrid-electric-cars-in-2010/</link>
    <comments>http://gas2.org/2008/06/30/volkswagen-to-produce-plug-in-hybrid-electric-cars-in-2010/#comments</comments>
    <pubDate>Mon, 30 Jun 2008 13:40:42 +0000</pubDate>
    <dc:creator>Andrew Williams</dc:creator>
    
		<category><![CDATA[Electric vehicles (EVs)]]></category>

		<category><![CDATA[Plug-in hybrid EVs]]></category>

    <guid isPermaLink="false">http://gas2.org/?p=658</guid>
    <description><![CDATA[<p><a href="http://gas2.org/files/2008/06/vw_twindrive06.jpg"><img class="aligncenter size-full wp-image-659" src="http://gas2.org/files/2008/06/vw_twindrive06.jpg" alt="" width="500" height="334" /></a></p>
<p><strong>Hot on the heels of the announcement that <a title="Mercedes electric" href="http://gas2.org/2008/06/23/mercedes-smart-to-sell-electric-cars-in-2010/" target="_self">Mercedes will produce electric cars</a>, comes the news that fellow German manufacturer <a title="vw plans" href="http://blog.wired.com/cars/2008/06/vw-rolls-out-a.html" target="_blank">Volkswagen plans to produce a test fleet of plug-in hybrid electric cars by 2010</a>.</strong></p>
<p>A few months ago, to much excitement from the automotive press, the company unveiled a <strong><a title="dieelec golf" href="http://gas2.org/2008/03/03/a-biodiesel-prius-vw-to-release-699-mpg-diesel-hybrid/" target="_blank">diesel-electric Golf</a></strong> but, according to VW chief Martin Winterkorn, &#8220;the future belongs to electric cars.&#8221;  To help in mapping out the road to this electric future, the company have unveiled a plug-in hybrid powertrain, called the <strong>Twin-Drive</strong>, which will make its first appearance in a Golf kitted out with a 122-horsepower diesel engine, twinned with an 82-horsepower electric motor.</p>
<p><!--more-->A key difference between the VW approach and typical hybrids is that instead of the battery providing supplemental power to the combustion engine, the Twin-Drive will work the other way around.  According to Winterkorn, &#8220;here the diesel or gasoline engine supplements the e-motor.&#8221;</p>
<p><a href="http://gas2.org/files/2008/06/vw_twindrive05.jpg"><img class="aligncenter size-full wp-image-660" src="http://gas2.org/files/2008/06/vw_twindrive05.jpg" alt="" width="500" height="334" /></a></p>
<p>The car will use lithium-ion batteries and have a range of 31 miles on purely electric power.  Over the last few months, Volkswagen has invested heavily in li-ion battery technology.  In addition to teaming up with <strong><a title="sanyo" href="http://www.reuters.com/article/technologyNews/idUST26662320080528" target="_blank">Sanyo in a $769 million dollar development project</a></strong>, the company has also formed the <a title="lib2015" href="http://www.reuters.com/article/pressRelease/idUS124716+12-May-2008+PRN20080512" target="_blank"><strong>Lithium-Ion Battery 2015 Alliance</strong></a> (LIB2015) with Bosch, BASF, Evonik and others, backed up by a €60 million investment from the German government.</p>
<p>Volkwagen says it will have a test-fleet of twenty Twin-Drive Golf&#8217;s on the road in 2010, but there is still no news on plans to ramp-up commercial production.  Given the level of investment being ploughed into the technology, I have a hunch that such an announcement won&#8217;t be too long in coming.</p>
<p><strong>Posts Related to Plug-In Hybrid Electric Vehicles:</strong></p>
<ul>
<li><strong><a title="ethanol" href="http://gas2.org/2008/06/13/prototype-ford-escape-plug-in-hybrid-88-mpg-on-85-ethanol/" target="_self">Prototype Ford Escape Plug-in Hybrid: 88 MPG on 85% Ethanol</a></strong></li>
<li><strong><a title="jetta" href="http://gas2.org/2008/06/16/vw-debuts-tiguan-hymotion-fuel-cell-vehicle-and-2009-clean-diesel-jetta/" target="_self">VW Debuts Tiguan HyMotion Fuel-Cell Vehicle and 2009 Clean Diesel Jetta</a></strong></li>
<li><strong><a title="battery tech" href="http://gas2.org/2008/05/19/snapshot-of-battery-technology-for-plug-in-hybrid-electric-cars/" target="_self">Snapshot of Battery Technology for Plug-in Hybrid Electric Cars</a></strong></li>
<li><strong><a title="chevy batteries" href="http://gas2.org/2008/04/10/chevy-volts-lithium-ion-batteries-road-tested-by-months-end/" target="_self">Chevy Volt’s Lithium-Ion Batteries Road Tested By Month’s End</a></strong></li>
<li><strong><a title="power plants" href="http://gas2.org/2008/03/14/plug-in-hybrids-may-require-160-new-power-plants-by-2030-or-none-at-all/" target="_self">Plug-In Hybrids Could Require 160 New Power Plants by 2030 (Or None At All)</a></strong></li>
<li><strong><a title="google" href="http://gas2.org/2008/03/24/google-to-spend-10-million-on-plug-in-hybrid-electric-vehicle-project/" target="_self">Google to Spend $10 Million on Plug-In Hybrid Electric Vehicle Project</a></strong></li>
</ul>
<p><em>Image credits - Volkswagen</em></p>
]]></description>
    <content:encoded><![CDATA[ [1]

Hot on the heels of the announcement that Mercedes will produce electric cars [2], comes the news that fellow German manufacturer Volkswagen plans to produce a test fleet of plug-in hybrid electric cars by 2010 [3].

A few months ago, to much excitement from the automotive press, the company unveiled a diesel-electric Golf [4] but, according to VW chief Martin Winterkorn, "the future belongs to electric cars."  To help in mapping out the road to this electric future, the company have unveiled a plug-in hybrid powertrain, called the Twin-Drive, which will make its first appearance in a Golf kitted out with a 122-horsepower diesel engine, twinned with an 82-horsepower electric motor.

A key difference between the VW approach and typical hybrids is that instead of the battery providing supplemental power to the combustion engine, the Twin-Drive will work the other way around.  According to Winterkorn, "here the diesel or gasoline engine supplements the e-motor."

 [5]

The car will use lithium-ion batteries and have a range of 31 miles on purely electric power.  Over the last few months, Volkswagen has invested heavily in li-ion battery technology.  In addition to teaming up with Sanyo in a $769 million dollar development project [6], the company has also formed the Lithium-Ion Battery 2015 Alliance [7] (LIB2015) with Bosch, BASF, Evonik and others, backed up by a €60 million investment from the German government.

Volkwagen says it will have a test-fleet of twenty Twin-Drive Golf's on the road in 2010, but there is still no news on plans to ramp-up commercial production.  Given the level of investment being ploughed into the technology, I have a hunch that such an announcement won't be too long in coming.

Posts Related to Plug-In Hybrid Electric Vehicles:

	Prototype Ford Escape Plug-in Hybrid: 88 MPG on 85% Ethanol [8]
	VW Debuts Tiguan HyMotion Fuel-Cell Vehicle and 2009 Clean Diesel Jetta [9]
	Snapshot of Battery Technology for Plug-in Hybrid Electric Cars [10]
	Chevy Volt’s Lithium-Ion Batteries Road Tested By Month’s End [11]
	Plug-In Hybrids Could Require 160 New Power Plants by 2030 (Or None At All) [12]
	Google to Spend $10 Million on Plug-In Hybrid Electric Vehicle Project [13]

Image credits - Volkswagen

[1] http://gas2.org/files/2008/06/vw_twindrive06.jpg
[2] http://gas2.org/2008/06/23/mercedes-smart-to-sell-electric-cars-in-2010/
[3] http://blog.wired.com/cars/2008/06/vw-rolls-out-a.html
[4] http://gas2.org/2008/03/03/a-biodiesel-prius-vw-to-release-699-mpg-diesel-hybrid/
[5] http://gas2.org/files/2008/06/vw_twindrive05.jpg
[6] http://www.reuters.com/article/technologyNews/idUST26662320080528
[7] http://www.reuters.com/article/pressRelease/idUS124716+12-May-2008+PRN20080512
[8] http://gas2.org/2008/06/13/prototype-ford-escape-plug-in-hybrid-88-mpg-on-85-ethanol/
[9] http://gas2.org/2008/06/16/vw-debuts-tiguan-hymotion-fuel-cell-vehicle-and-2009-clean-diesel-jetta/
[10] http://gas2.org/2008/05/19/snapshot-of-battery-technology-for-plug-in-hybrid-electric-cars/
[11] http://gas2.org/2008/04/10/chevy-volts-lithium-ion-batteries-road-tested-by-months-end/
[12] http://gas2.org/2008/03/14/plug-in-hybrids-may-require-160-new-power-plants-by-2030-or-none-at-all/
[13] http://gas2.org/2008/03/24/google-to-spend-10-million-on-plug-in-hybrid-electric-vehicle-project/]]></content:encoded>
    <wfw:commentRss>http://gas2.org/2008/06/30/volkswagen-to-produce-plug-in-hybrid-electric-cars-in-2010/feed/</wfw:commentRss>
  </item>
  <item>
    <title>Dyson Is NOT Making An Electric Car, A Report from London</title>
    <link>http://gas2.org/2008/06/27/dyson-is-not-making-an-electric-car/</link>
    <comments>http://gas2.org/2008/06/27/dyson-is-not-making-an-electric-car/#comments</comments>
    <pubDate>Fri, 27 Jun 2008 08:31:01 +0000</pubDate>
    <dc:creator>Max Lindberg</dc:creator>
    
		<category><![CDATA[Cars]]></category>

    <guid isPermaLink="false">http://gas2.org/?p=647</guid>
    <description><![CDATA[<h3><a href="http://gas2.org/files/2008/06/dyson1.jpg"><img class="alignleft alignnone size-full wp-image-648" style="float: left" src="http://gas2.org/files/2008/06/dyson1.jpg" alt="" /></a><strong></strong></h3>
<h3 style="text-align: left"><strong><span style="text-decoration: underline">It&#8217;s Not True</span></strong></h3>
<p>No matter how careful we are, every once in a while a story comes along that was taken out of context, everyone bought it, and now we must say, we&#8217;re sorry!</p>
<p>The Dyston Company is not making an electric motor that could drive an electric car, as we reported just a short time ago with this post: <a href="http://http://gas2.org/2008/06/24/dyson-plans-solar-powered-car/"> &#8220;Dyson Plans Solar Powered Car&#8221; </a></p>
<p>After seeing the <a href="http://http://blogs.cars.com/kickingtires/2008/06/dyson-spokeswom.html">first story</a> concerning the denial, I was getting wary of any such report.  In these many years I&#8217;ve seen one misstep after another and decided to go straight to the source, Dyson in the UK.</p>
<p>There, I spoke with Sarah Mason in the Public Information Office, and she gave me this statement..</p>
<p><div class="flash-media"><object width="290" height="24" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://gas2.org/wp-content/resources/player.swf" /><param name="allowScriptAccess" value="sameDomain" /><param name="quality" value="high" /><param name="flashvars" value="soundFile=http%3A%2F%2Fgas2.org%2Ffiles%2F2008%2F06%2Fdyson.mp3" /><!--[if !IE]> --><object type="application/x-shockwave-flash" data="http://gas2.org/wp-content/resources/player.swf" width="290" height="24"><param name="allowScriptAccess" value="sameDomain" /><param name="quality" value="high" /><param name="flashvars" value="soundFile=http%3A%2F%2Fgas2.org%2Ffiles%2F2008%2F06%2Fdyson.mp3" /><!-- <![endif]--><a href="http://www.adobe.com/go/getflashplayer">Get Adobe Flash Player</a> to play this audio or <a href="http://gas2.org/files/2008/06/dyson.mp3">download the audio file</a> instead.<!--[if !IE]> --></object><!-- <![endif]--></object></div></p>
<p>That&#8217;s it, straight from the Dyson headquarters in London.</p>
<p>We try very hard here to bring you the best and most accurate information, but sometimes it backfires and I regret having given you the wrong information.</p>
<p>Thank you for trusting Gas 2.0 and the Green Options Network.</p>
<p>Max</p>
<h3><strong></strong></h3>
]]></description>
    <content:encoded><![CDATA[ [1]
It's Not True
No matter how careful we are, every once in a while a story comes along that was taken out of context, everyone bought it, and now we must say, we're sorry!

The Dyston Company is not making an electric motor that could drive an electric car, as we reported just a short time ago with this post:  "Dyson Plans Solar Powered Car"  [2]

After seeing the first story [3] concerning the denial, I was getting wary of any such report.  In these many years I've seen one misstep after another and decided to go straight to the source, Dyson in the UK.

There, I spoke with Sarah Mason in the Public Information Office, and she gave me this statement..

dyson [4]

That's it, straight from the Dyson headquarters in London.

We try very hard here to bring you the best and most accurate information, but sometimes it backfires and I regret having given you the wrong information.

Thank you for trusting Gas 2.0 and the Green Options Network.

Max


[1] http://gas2.org/files/2008/06/dyson1.jpg
[2] http://http://gas2.org/2008/06/24/dyson-plans-solar-powered-car/
[3] http://http://blogs.cars.com/kickingtires/2008/06/dyson-spokeswom.html
[4] http://gas2.org/files/2008/06/dyson.mp3]]></content:encoded>
    <wfw:commentRss>http://gas2.org/2008/06/27/dyson-is-not-making-an-electric-car/feed/</wfw:commentRss>
<enclosure url="http://gas2.org/files/2008/06/dyson.mp3" length="573649" type="audio/mpeg" />
  </item>
  <item>
    <title>Dyson Plans Solar Powered Car</title>
    <link>http://gas2.org/2008/06/24/dyson-plans-solar-powered-car/</link>
    <comments>http://gas2.org/2008/06/24/dyson-plans-solar-powered-car/#comments</comments>
    <pubDate>Tue, 24 Jun 2008 05:54:52 +0000</pubDate>
    <dc:creator>Max Lindberg</dc:creator>
    
		<category><![CDATA[Electric vehicles (EVs)]]></category>

		<category><![CDATA[Plug-in hybrid EVs]]></category>

		<category><![CDATA[Solar power]]></category>

    <guid isPermaLink="false">http://gas2.org/?p=632</guid>
    <description><![CDATA[<h3 style="text-align: center"><a href="http://gas2.org/files/2008/06/dyson.jpg"><img class="alignnone size-full wp-image-633 alignleft" style="float: left" src="http://gas2.org/files/2008/06/dyson.jpg" alt="" /></a></h3>
<h3 style="text-align: left"><strong><span style="text-decoration: underline">Vacuum Cleaner Whiz Going To The Streets</span><br />
</strong></h3>
<p><strong>Update: </strong><a title="Gas 2.0" href="http://gas2.org/2008/06/27/dyson-is-not-making-an-electric-car/" target="_blank">Dyson Is NOT Making An Electric Car, A Report from London</a></p>
<p>The king of vacuum cleaners, James Dyson, is betting that a souped-up version of his vacuum cleaner and hair dryer motors will power cars over hundreds of miles.</p>
<p>Using technology developed for his lightweight electric motors, Dyson hopes to partner with Honda or another car maker, rather than build a car from the ground up.</p>
<p>Solar panels on top of the vehicle, or on the garage where it is stored, would provide electricity to charge the car&#8217;s battery.  Of course, the best performance would probably come from a country where there&#8217;s abundant enough sunshine to keep the battery charged.</p>
<p>Of course, he could also think about adding a plug-in function, just in case it stays cloudy for days on end.<!--more--></p>
<p>Engineers at his Wiltshire HQ are currently said to be developing the motor at its facility in the Uk.</p>
<p>The British inventor has made a fortune with his bagless vacuum cleaner and hand dryer.</p>
<p>His first endeavor was the Ballbarrow, a wheel barrow he invented in the 1970&#8217;s, which led to the vacuum cleaner, the &#8220;supercharged&#8221; hand dryer, and more recently a two-drum washing machine.</p>
<p>Dyson believes electric cars are the future for city driving at present, but with his new motor they could reach much higher speeds and have a longer range.</p>
<p>Just think, you could whiz down the road, vacuuming up dust and debris, then blowing it to the side of the road or into a side-car Ballbarrow for dumping at an appropriate site.</p>
<p>What a concept.</p>
<p>Photo Credit:  Mail Online</p>
<p>Story Source:  <a href="http://www.dailymail.co.uk/sciencetech/article-1028490/Vacuum-cleaner-king-James-Dyson-plans-solar-powered-car-travels-hundreds-miles.html">Mail Online</a></p>
<h3>References to other electric car posts:</h3>
<ul>
<li><a href="http://gas2.org/2008/06/23/mercedes-smart-to-sell-electric-cars-in-2010/">Mercedes, Smart to Sell Electric Cars in 2010</a></li>
<li><a href="http://gas2.org/2008/06/23/thnk-ox-an-electric-car-with-style-and-smarts/">Th!nk Ox: An Electric Car With Style and Smarts</a></li>
<li><a href="http://gas2.org/2008/06/19/the-all-electric-ev-citicar-powered-by-the-sun/">The All-Electric (EV) CitiCar: Powered by the Sun</a></li>
<li><a href="http://gas2.org/2008/06/18/mindset-six50-electric-car-mixes-gas-li-ion-and-solar-power/">Mindset Six50 Electric Car Mixes Gas, Li-Ion and Solar Power</a></li>
</ul>
]]></description>
    <content:encoded><![CDATA[ [1]
Vacuum Cleaner Whiz Going To The Streets

Update: Dyson Is NOT Making An Electric Car, A Report from London [2]

The king of vacuum cleaners, James Dyson, is betting that a souped-up version of his vacuum cleaner and hair dryer motors will power cars over hundreds of miles.

Using technology developed for his lightweight electric motors, Dyson hopes to partner with Honda or another car maker, rather than build a car from the ground up.

Solar panels on top of the vehicle, or on the garage where it is stored, would provide electricity to charge the car's battery.  Of course, the best performance would probably come from a country where there's abundant enough sunshine to keep the battery charged.

Of course, he could also think about adding a plug-in function, just in case it stays cloudy for days on end.

Engineers at his Wiltshire HQ are currently said to be developing the motor at its facility in the Uk.

The British inventor has made a fortune with his bagless vacuum cleaner and hand dryer.

His first endeavor was the Ballbarrow, a wheel barrow he invented in the 1970's, which led to the vacuum cleaner, the "supercharged" hand dryer, and more recently a two-drum washing machine.

Dyson believes electric cars are the future for city driving at present, but with his new motor they could reach much higher speeds and have a longer range.

Just think, you could whiz down the road, vacuuming up dust and debris, then blowing it to the side of the road or into a side-car Ballbarrow for dumping at an appropriate site.

What a concept.

Photo Credit:  Mail Online

Story Source:  Mail Online [3]
References to other electric car posts:

	Mercedes, Smart to Sell Electric Cars in 2010 [4]
	Th!nk Ox: An Electric Car With Style and Smarts [5]
	The All-Electric (EV) CitiCar: Powered by the Sun [6]
	Mindset Six50 Electric Car Mixes Gas, Li-Ion and Solar Power [7]


[1] http://gas2.org/files/2008/06/dyson.jpg
[2] http://gas2.org/2008/06/27/dyson-is-not-making-an-electric-car/
[3] http://www.dailymail.co.uk/sciencetech/article-1028490/Vacuum-cleaner-king-James-Dyson-plans-solar-powered-car-travels-hundreds-miles.html
[4] http://gas2.org/2008/06/23/mercedes-smart-to-sell-electric-cars-in-2010/
[5] http://gas2.org/2008/06/23/thnk-ox-an-electric-car-with-style-and-smarts/
[6] http://gas2.org/2008/06/19/the-all-electric-ev-citicar-powered-by-the-sun/
[7] http://gas2.org/2008/06/18/mindset-six50-electric-car-mixes-gas-li-ion-and-solar-power/]]></content:encoded>
    <wfw:commentRss>http://gas2.org/2008/06/24/dyson-plans-solar-powered-car/feed/</wfw:commentRss>
  </item>
  <item>
    <title>Mercedes, Smart to Sell Electric Cars in 2010</title>
    <link>http://gas2.org/2008/06/23/mercedes-smart-to-sell-electric-cars-in-2010/</link>
    <comments>http://gas2.org/2008/06/23/mercedes-smart-to-sell-electric-cars-in-2010/#comments</comments>
    <pubDate>Mon, 23 Jun 2008 17:58:49 +0000</pubDate>
    <dc:creator>Andrew Williams</dc:creator>
    
		<category><![CDATA[Electric vehicles (EVs)]]></category>

    <guid isPermaLink="false">http://gas2.org/?p=624</guid>
    <description><![CDATA[<p><a href="http://gas2.org/files/2008/06/wikimedia-smart-fortwo.jpg"><img class="aligncenter size-full wp-image-628" src="http://gas2.org/files/2008/06/wikimedia-smart-fortwo.jpg" alt="" width="500" height="398" /></a></p>
<p><strong>Over the last few months, several big car makers, including <a title="Nissan electric" href="http://gas2.org/2008/05/15/nissan-to-sell-electric-cars-in-us-by-2010/" target="_self">Nissan</a>, <a title="Subaru" href="http://gas2.org/2008/03/29/new-york-power-authority-to-test-subaru-r1e-electric-car/" target="_self">Subaru</a> and <a title="Mitsubishi" href="http://www.smartplanet.com/news/transport/10000944/mitsubishi-goes-electric-at-new-york-auto-show.htm" target="_blank">Mitsubishi</a>, have announced plans to produce all-electric cars before the end of the decade, or soon after. Now <a title="leftlane" href="http://www.leftlanenews.com/daimler-to-produce-smart-mercedes-benz-electric-cars-in-2010.html" target="_blank">Daimler has announced </a>that it to plans to jump on the growing EV bandwagon, with plans to roll-out a Mercedes-Benz electric car in 2010. According to Chief Executive Dieter Zetsche, the company also plans to offer an electric Smart car in the same year.</strong></p>
<p>At this stage, it’s unclear whether the cars will be based on an existing model, or on a completely new platform. If the former, it’s likely that the Mercedes EV will be based on either an A-Class or B-Class, as is the case with their fuel-cell prototype (pictured below).<!--more--></p>
<p><a href="http://gas2.org/files/2008/06/b-clss-f-cell1.jpg"><img class="aligncenter size-full wp-image-629" src="http://gas2.org/files/2008/06/b-clss-f-cell1.jpg" alt="" width="500" height="333" /></a></p>
<p>As far as the Smart model goes, there is currently a fleet of <a title="smart ev" href="http://www.autobloggreen.com/2007/11/25/field-testing-of-electric-smart-fortwo-to-start-in-london-mid-de/" target="_blank">100 first-generation Smart electric cars running in London</a>, and it&#8217;s a fair bet that the new cars will be at least roughly based on these.</p>
<p>No decision has been made regarding the price for the EV models. According to Zetsche, &#8220;That depends on whether we sell the batteries with the car or lease them. The willingness (on the part of consumers) to pay more is limited.&#8221;</p>
<p>The company is also in talks with Shai Agassi’s <a title="PBP" href="http://ecopreneurist.com/2008/06/12/california-based-ecopreneur-aims-to-bring-electric-cars-to-the-masses/" target="_self">Project Better Place</a> regarding his plans to introduce large scale EV recharging infrastructures at several locations across the world.</p>
<p><strong>Posts Related to Electric Cars:</strong></p>
<ul>
<li><a title="PBP" href="http://ecopreneurist.com/2008/06/12/california-based-ecopreneur-aims-to-bring-electric-cars-to-the-masses/" target="_self">California Based Ecopreneur Aims to Bring Electric Cars to the Masses</a></li>
<li><a title="McCain battery" href="http://gas2.org/2008/06/23/mccain-proposes-300-million-prize-to-developer-of-super-battery/" target="_self">McCain Proposes $300 Million Prize to Developer of &#8220;Super Battery&#8221;</a></li>
<li><a title="Think Ox" href="http://gas2.org/2008/06/23/thnk-ox-an-electric-car-with-style-and-smarts/#more-597" target="_self">Th!nk Ox: An Electric Car With Style and Smarts</a></li>
<li><a title="CitiCar" href="http://gas2.org/2008/06/19/the-all-electric-ev-citicar-powered-by-the-sun/" target="_self">The All-Electric (EV) CitiCar: Powered by the Sun</a></li>
<li><a title="Mindset" href="http://gas2.org/2008/06/18/mindset-six50-electric-car-mixes-gas-li-ion-and-solar-power/" target="_self">Mindset Six50 Electric Car MIxes Gas, Li-Ion and Solar Power</a></li>
<li><a title="hybrid tech" href="http://gas2.org/2008/06/17/company-turns-familiar-gas-cars-into-electric-vehicles/" target="_self">Company Turns Familiar Gas Cars Into Electric Vehicles</a></li>
<li><a title="Wrightspeed" href="http://gas2.org/2008/06/04/an-electric-car-with-muscle-the-175-mpge-x1-prototype-by-wrightspeed-inc/" target="_self">An Electric Car With Muscle: The 175MPGe X1 Prototype by Wrightspeed Inc.</a></li>
<li><a title="Inflatable" href="http://gas2.org/2008/06/02/inflatable-electric-cars-surround-your-body-in-bliss/" target="_self">Inflatable Electric Cars: Surround Your Body in Bliss</a></li>
</ul>
<p><em>Image Credits - Mercedes-Benz and Wikimedia Commons</em></p>
]]></description>
    <content:encoded><![CDATA[ [1]

Over the last few months, several big car makers, including Nissan [2], Subaru [3] and Mitsubishi [4], have announced plans to produce all-electric cars before the end of the decade, or soon after. Now Daimler has announced  [5]that it to plans to jump on the growing EV bandwagon, with plans to roll-out a Mercedes-Benz electric car in 2010. According to Chief Executive Dieter Zetsche, the company also plans to offer an electric Smart car in the same year.

At this stage, it’s unclear whether the cars will be based on an existing model, or on a completely new platform. If the former, it’s likely that the Mercedes EV will be based on either an A-Class or B-Class, as is the case with their fuel-cell prototype (pictured below).

 [6]

As far as the Smart model goes, there is currently a fleet of 100 first-generation Smart electric cars running in London [7], and it's a fair bet that the new cars will be at least roughly based on these.

No decision has been made regarding the price for the EV models. According to Zetsche, "That depends on whether we sell the batteries with the car or lease them. The willingness (on the part of consumers) to pay more is limited."

The company is also in talks with Shai Agassi’s Project Better Place [8] regarding his plans to introduce large scale EV recharging infrastructures at several locations across the world.

Posts Related to Electric Cars:

	California Based Ecopreneur Aims to Bring Electric Cars to the Masses [9]
	McCain Proposes $300 Million Prize to Developer of "Super Battery" [10]
	Th!nk Ox: An Electric Car With Style and Smarts [11]
	The All-Electric (EV) CitiCar: Powered by the Sun [12]
	Mindset Six50 Electric Car MIxes Gas, Li-Ion and Solar Power [13]
	Company Turns Familiar Gas Cars Into Electric Vehicles [14]
	An Electric Car With Muscle: The 175MPGe X1 Prototype by Wrightspeed Inc. [15]
	Inflatable Electric Cars: Surround Your Body in Bliss [16]

Image Credits - Mercedes-Benz and Wikimedia Commons

[1] http://gas2.org/files/2008/06/wikimedia-smart-fortwo.jpg
[2] http://gas2.org/2008/05/15/nissan-to-sell-electric-cars-in-us-by-2010/
[3] http://gas2.org/2008/03/29/new-york-power-authority-to-test-subaru-r1e-electric-car/
[4] http://www.smartplanet.com/news/transport/10000944/mitsubishi-goes-electric-at-new-york-auto-show.htm
[5] http://www.leftlanenews.com/daimler-to-produce-smart-mercedes-benz-electric-cars-in-2010.html
[6] http://gas2.org/files/2008/06/b-clss-f-cell1.jpg
[7] http://www.autobloggreen.com/2007/11/25/field-testing-of-electric-smart-fortwo-to-start-in-london-mid-de/
[8] http://ecopreneurist.com/2008/06/12/california-based-ecopreneur-aims-to-bring-electric-cars-to-the-masses/
[9] http://ecopreneurist.com/2008/06/12/california-based-ecopreneur-aims-to-bring-electric-cars-to-the-masses/
[10] http://gas2.org/2008/06/23/mccain-proposes-300-million-prize-to-developer-of-super-battery/
[11] http://gas2.org/2008/06/23/thnk-ox-an-electric-car-with-style-and-smarts/#more-597
[12] http://gas2.org/2008/06/19/the-all-electric-ev-citicar-powered-by-the-sun/
[13] http://gas2.org/2008/06/18/mindset-six50-electric-car-mixes-gas-li-ion-and-solar-power/
[14] http://gas2.org/2008/06/17/company-turns-familiar-gas-cars-into-electric-vehicles/
[15] http://gas2.org/2008/06/04/an-electric-car-with-muscle-the-175-mpge-x1-prototype-by-wrightspeed-inc/
[16] http://gas2.org/2008/06/02/inflatable-electric-cars-surround-your-body-in-bliss/]]></content:encoded>
    <wfw:commentRss>http://gas2.org/2008/06/23/mercedes-smart-to-sell-electric-cars-in-2010/feed/</wfw:commentRss>
  </item>
  <item>
    <title>Th!nk Ox: An Electric Car With Style and Smarts</title>
    <link>http://gas2.org/2008/06/23/thnk-ox-an-electric-car-with-style-and-smarts/</link>
    <comments>http://gas2.org/2008/06/23/thnk-ox-an-electric-car-with-style-and-smarts/#comments</comments>
    <pubDate>Mon, 23 Jun 2008 15:53:24 +0000</pubDate>
    <dc:creator>Nick Chambers</dc:creator>
    
		<category><![CDATA[Electric vehicles (EVs)]]></category>

    <guid isPermaLink="false">http://gas2.org/?p=597</guid>
    <description><![CDATA[<h3>Norwegian company <a title="Think home page" href="http://www.think.no" target="_blank">Th!nk</a> is hoping to kick start the market for electric cars with its upcoming five-seater, <a title="Think Ox home page" href="http://www.think.no/think/content/view/full/261" target="_blank">the Ox</a>.</h3>
<p><img class="alignnone size-full wp-image-621" style="vertical-align: text-top" src="http://gas2.org/files/2008/06/think_ox_11.jpg" alt="" width="500" height="280" />Although an <a title="Wikipedia entry for Ox " href="http://en.wikipedia.org/wiki/Ox" target="_blank">Ox</a> is not what I&#8217;d call a particularly stylish or intelligent animal, don&#8217;t let the name confuse you — the Th!nk Ox could be about the most attractive and functional electric car ever designed. Before the debate starts over that claim, note the all-important &#8220;and&#8221; between the words attractive and functional.</p>
<p>Due out in 2010/2011, the Ox is about the size of a <a title="Toyota Prius website" href="http://www.toyota.com/prius-hybrid/" target="_blank">Toyota Prius</a>. It can go from 0 to 60 miles per hour in 8.5 seconds, travel between 125 and 155 miles on a single charge, and its lithium-ion batteries can be charged to 80% capacity in less than an hour.</p>
<p><!--more-->Solar panels on its roof power equipment such as the radio, navigation system, instrument panel, and air conditioning — even while parked with the car switched off.</p>
<p><img class="alignleft alignnone size-full wp-image-622" style="float: left" src="http://gas2.org/files/2008/06/think_ox_2.jpg" alt="" width="240" height="134" />The Ox is fully connected: GPS, mobile internet, a customizable digital dashboard, as well as a <a title="Think Ox connected car page" href="http://www.think.no/think/content/view/full/268" target="_blank">whole host of other modern features</a>, all link the driver to his or her surroundings.</p>
<p>In April <a title="Gas 2.0 post about Think" href="http://gas2.org/2008/04/23/affordable-electric-cars-coming-to-us-in-2009/" target="_self">we wrote about Th!nk&#8217;s new North American partnership</a> with venture firms <a title="Rockport Capital home page" href="http://www.rockportcap.com/" target="_blank">RockPort Capital</a> and <a title="Kleiner Perkins home page" href="http://www.kpcb.com/" target="_blank">Kleiner Perkins</a>. This partnership gave rise to <a title="Think press release" href="http://www.think.no/think/Press-Pictures/Press-releases/Kleiner-Perkins-and-RockPort-Capital-two-leading-US-Cleantech-investors-launch-joint-venture-with-Norwegian-electrical-vehicle-company-Think" target="_blank">ThInk North America</a>.</p>
<p>It may not seem like a big deal, but Rockport Capital and Kleiner Perkins have an excellent track record when it comes to choosing and investing in winners. Indeed, both firms provided much needed funding to companies such as <a title="Amazon home page" href="http://www.amazon.com/" target="_blank">Amazon</a> and <a title="Google home page" href="http://www.google.com" target="_blank">Google</a> when they were mere start-ups.</p>
<p><img class="alignleft alignnone size-full wp-image-623" style="vertical-align: text-top" src="http://gas2.org/files/2008/06/think_ox_3.jpg" alt="Think Ox 3" width="500" height="204" />These days, with the number of <a title="Link to Venturebeat article" href="http://venturebeat.com/2008/01/10/27-electric-cars-companies-ready-to-take-over-the-road/" target="_blank">start-up electric vehicle companies nearing the ridiculous stage</a>, it&#8217;s hard to know who among them will actually stand the test of time.</p>
<p>Yet Th!nk has positioned itself to be a promising competitor in the race, and, from the get-go, looks as if it has endurance.</p>
<p>Not only does Think have the backing of the above venture powerhouses, its first vehicle, the <a title="Think City home page" href="http://www.think.no/think/content/view/full/290" target="_blank">City</a>, is already being sold in Europe for around US $25,000. Think is on track to sell about 10,000 of them there this year.</p>
<p>With the establishment of Think North America, the City will be available to US customers by early 2009. What does this mean for the rest of us? Given that Th!nk already has a working product and has the backing of some prestigious financiers, it looks like the Ox is for real. It&#8217;s exciting to think it might be my next car.</p>
<h3>Posts Related to Electric Cars:</h3>
<ul>
<li><a title="Powered by the Sun" rel="bookmark" href="../2008/06/19/the-all-electric-ev-citicar-powered-by-the-sun/">The All-Electric (EV) CitiCar: Powered by the Sun</a></li>
<li><a title="Permanent Link to Mindset Six50 Electric Car Mixes Gas, Li-Ion and Solar Power" rel="bookmark" href="../2008/06/18/mindset-six50-electric-car-mixes-gas-li-ion-and-solar-power/">Mindset Six50 Electric Car Mixes Gas, Li-Ion and Solar Power</a></li>
<li><a title="Permanent Link to Company Turns Familiar Gas Cars Into Electric Vehicles" rel="bookmark" href="../2008/06/17/company-turns-familiar-gas-cars-into-electric-vehicles/">Company Turns Familiar Gas Cars Into Electric Vehicles</a></li>
<li><a title="The 175 MPGe X1 Prototype by Wrightspeed Inc." rel="bookmark" href="../2008/06/04/an-electric-car-with-muscle-the-175-mpge-x1-prototype-by-wrightspeed-inc/">An Electric Car With Muscle: The 175 MPGe X1 Prototype by Wrightspeed Inc.</a></li>
<li><a title="Surround Your Body in Bliss" rel="bookmark" href="../2008/06/02/inflatable-electric-cars-surround-your-body-in-bliss/">Inflatable Electric Cars: Surround Your Body in Bliss</a></li>
<li><a title="Gas 2.0" href="../2008/05/27/an-electric-car-you-can-buy-today-the-20k-triac-ev/">An Electric Car You Can Buy Today: The $20K TRIAC EV</a></li>
<li><a title="Gas 2.0" href="../2008/03/12/apteras-26000-electric-car-and-300-mpg-hybrid-coming-soon/#more-239">Aptera’s $26,000 Electric Car and 300 MPG Hybrid Coming Soon</a></li>
<li><a title="Gas 2.0" href="../2008/04/16/tesla-motors-sues-fisker-automotive-over-electric-car-design/">Tesla Motors Sues Fisker Automotive Over Electric Car Design</a></li>
<li><a title="Permanent Link to Tesla’s First Electric Vehicle, 2008 Roadster, Now Under Production" rel="bookmark" href="../2008/03/20/teslas-first-electric-vehicle-2008-roadster-now-under-production/">Tesla’s First Electric Vehicle, 2008 Roadster, Now Under Production</a></li>
<li><a title="Permanent Link to Subaru Unleashes R1e Electric Car on New York" rel="bookmark" href="../2008/03/17/subaru-unleashes-r1e-electric-car-on-new-york/">Subaru Unleashes R1e Electric Car on New York</a></li>
<li><a title="Permanent Link to Chevy Volt’s Lithium-Ion Batteries Road- Tested By Month’s End" rel="bookmark" href="../2008/04/10/chevy-volts-lithium-ion-batteries-road-tested-by-months-end/">Chevy Volt’s Lithium-Ion Batteries Road- Tested By Month’s End</a></li>
</ul>
<p>Image credits: <a href="http://www.think.no" target="_blank">Th!nk Global</a></p>
<p>Source: <a title="Businessweek article on Think" href="http://www.businessweek.com/innovate/content/jun2008/id20080616_955452.htm?campaign_id=rss_daily" target="_blank">Businessweek</a></p>
]]></description>
    <content:encoded><![CDATA[Norwegian company Th!nk [1] is hoping to kick start the market for electric cars with its upcoming five-seater, the Ox [2].
Although an Ox [3] is not what I'd call a particularly stylish or intelligent animal, don't let the name confuse you — the Th!nk Ox could be about the most attractive and functional electric car ever designed. Before the debate starts over that claim, note the all-important "and" between the words attractive and functional.

Due out in 2010/2011, the Ox is about the size of a Toyota Prius [4]. It can go from 0 to 60 miles per hour in 8.5 seconds, travel between 125 and 155 miles on a single charge, and its lithium-ion batteries can be charged to 80% capacity in less than an hour.

Solar panels on its roof power equipment such as the radio, navigation system, instrument panel, and air conditioning — even while parked with the car switched off.

The Ox is fully connected: GPS, mobile internet, a customizable digital dashboard, as well as a whole host of other modern features [5], all link the driver to his or her surroundings.

In April we wrote about Th!nk's new North American partnership [6] with venture firms RockPort Capital [7] and Kleiner Perkins [8]. This partnership gave rise to ThInk North America [9].

It may not seem like a big deal, but Rockport Capital and Kleiner Perkins have an excellent track record when it comes to choosing and investing in winners. Indeed, both firms provided much needed funding to companies such as Amazon [10] and Google [11] when they were mere start-ups.

These days, with the number of start-up electric vehicle companies nearing the ridiculous stage [12], it's hard to know who among them will actually stand the test of time.

Yet Th!nk has positioned itself to be a promising competitor in the race, and, from the get-go, looks as if it has endurance.

Not only does Think have the backing of the above venture powerhouses, its first vehicle, the City [13], is already being sold in Europe for around US $25,000. Think is on track to sell about 10,000 of them there this year.

With the establishment of Think North America, the City will be available to US customers by early 2009. What does this mean for the rest of us? Given that Th!nk already has a working product and has the backing of some prestigious financiers, it looks like the Ox is for real. It's exciting to think it might be my next car.
Posts Related to Electric Cars:

	The All-Electric (EV) CitiCar: Powered by the Sun [14]
	Mindset Six50 Electric Car Mixes Gas, Li-Ion and Solar Power [15]
	Company Turns Familiar Gas Cars Into Electric Vehicles [16]
	An Electric Car With Muscle: The 175 MPGe X1 Prototype by Wrightspeed Inc. [17]
	Inflatable Electric Cars: Surround Your Body in Bliss [18]
	An Electric Car You Can Buy Today: The $20K TRIAC EV [19]
	Aptera’s $26,000 Electric Car and 300 MPG Hybrid Coming Soon [20]
	Tesla Motors Sues Fisker Automotive Over Electric Car Design [21]
	Tesla’s First Electric Vehicle, 2008 Roadster, Now Under Production [22]
	Subaru Unleashes R1e Electric Car on New York [23]
	Chevy Volt’s Lithium-Ion Batteries Road- Tested By Month’s End [24]

Image credits: Th!nk Global [25]

Source: Businessweek [26]

[1] http://www.think.no
[2] http://www.think.no/think/content/view/full/261
[3] http://en.wikipedia.org/wiki/Ox
[4] http://www.toyota.com/prius-hybrid/
[5] http://www.think.no/think/content/view/full/268
[6] http://gas2.org/2008/04/23/affordable-electric-cars-coming-to-us-in-2009/
[7] http://www.rockportcap.com/
[8] http://www.kpcb.com/
[9] http://www.think.no/think/Press-Pictures/Press-releases/Kleiner-Perkins-and-RockPort-Capital-two-leading-US-Cleantech-investors-launch-joint-venture-with-Norwegian-electrical-vehicle-company-Think
[10] http://www.amazon.com/
[11] http://www.google.com
[12] http://venturebeat.com/2008/01/10/27-electric-cars-companies-ready-to-take-over-the-road/
[13] http://www.think.no/think/content/view/full/290
[14] http://gas2.org../2008/06/19/the-all-electric-ev-citicar-powered-by-the-sun/
[15] http://gas2.org../2008/06/18/mindset-six50-electric-car-mixes-gas-li-ion-and-solar-power/
[16] http://gas2.org../2008/06/17/company-turns-familiar-gas-cars-into-electric-vehicles/
[17] http://gas2.org../2008/06/04/an-electric-car-with-muscle-the-175-mpge-x1-prototype-by-wrightspeed-inc/
[18] http://gas2.org../2008/06/02/inflatable-electric-cars-surround-your-body-in-bliss/
[19] http://gas2.org../2008/05/27/an-electric-car-you-can-buy-today-the-20k-triac-ev/
[20] http://gas2.org../2008/03/12/apteras-26000-electric-car-and-300-mpg-hybrid-coming-soon/#more-239
[21] http://gas2.org../2008/04/16/tesla-motors-sues-fisker-automotive-over-electric-car-design/
[22] http://gas2.org../2008/03/20/teslas-first-electric-vehicle-2008-roadster-now-under-production/
[23] http://gas2.org../2008/03/17/subaru-unleashes-r1e-electric-car-on-new-york/
[24] http://gas2.org../2008/04/10/chevy-volts-lithium-ion-batteries-road-tested-by-months-end/
[25] http://www.think.no
[26] http://www.businessweek.com/innovate/content/jun2008/id20080616_955452.htm?campaign_id=rss_daily]]></content:encoded>
    <wfw:commentRss>http://gas2.org/2008/06/23/thnk-ox-an-electric-car-with-style-and-smarts/feed/</wfw:commentRss>
  </item>
  <item>
    <title>Company Turns Familiar Gas Cars Into Electric Vehicles</title>
    <link>http://gas2.org/2008/06/17/company-turns-familiar-gas-cars-into-electric-vehicles/</link>
    <comments>http://gas2.org/2008/06/17/company-turns-familiar-gas-cars-into-electric-vehicles/#comments</comments>
    <pubDate>Tue, 17 Jun 2008 16:23:18 +0000</pubDate>
    <dc:creator>Nick Chambers</dc:creator>
    
		<category><![CDATA[Electric vehicles (EVs)]]></category>

		<category><![CDATA[Fuel economy]]></category>

    <guid isPermaLink="false">http://gas2.org/?p=595</guid>
    <description><![CDATA[<p><img class="alignnone size-full wp-image-596" style="vertical-align: top" src="http://gas2.org/files/2008/06/hybrid_tech_mashup.jpg" alt="Hybrid Technologies Mashup" width="500" height="335" /></p>
<p>How would you like to drive an all-electric <a title="Mini USA homepage" href="http://www.miniusa.com/" target="_blank">Mini</a>? An EV <a title="Smart USA Homepage" href="http://www.smartusa.com/" target="_blank">Smart Car</a>? A <a title="PT Cruiser Hompage" href="http://www.chrysler.com/en/2008/pt_cruiser/" target="_blank">PT Cruiser</a>? With the help of <a title="Hybrid Technologies Home Page" href="http://www.hybridtechnologies.com/" target="_blank">Hybrid Technologies</a>, you can. They&#8217;ve taken <a title="Hybrid Technologies Product List" href="http://www.hybridtechnologies.com/products" target="_blank">many familiar vehicles</a>, ripped out their engines, and replaced them with lithium batteries and electric motors.</p>
<p>On the surface it makes great sense and it seems there would be a huge demand for this sort of thing. Electric cars are nearly maintenance free. They don&#8217;t need oil changes and they have 90% fewer parts than gas cars. Plus, these EVs look like the normal cars that are already popular with many folks.</p>
<p><!--more-->Cool. How much will it cost? Glad you asked. How about a slick <a title="Hybrid Technologies Price List" href="http://www.hybridtechnologies.com/order" target="_blank">$40,000 for an all electric Toyota Yaris</a> hatchback? Or <a title="Hybrid Technologies Price List" href="http://www.hybridtechnologies.com/order" target="_blank">$60,000 for the Mini</a>? Come on now, I know you wanted that <a title="BMW M3 Coupe" href="http://www.bmwusa.com/Standard/Content/Vehicles/2008/M/M3Coupe/default.aspx" target="_blank">Beemer</a>, but let&#8217;s be realistic, <a title="Trends in the Price of Gas in the US" href="http://www.eia.doe.gov/oil_gas/petroleum/data_publications/wrgp/mogas_home_page.html" target="_blank">the price of gas is only rising</a> and you <a title="Consumer complaints about Jiffy Lube" href="http://www.consumeraffairs.com/automotive/jiffy_lube_damage.html" target="_blank">never liked going to get oil changes anyways</a>.</p>
<p>Given the savings on fuel and maintenance, the company states that they believe their prices are &#8220;competitive&#8221; with other vehicles when looked at over a 7 to 10 year time frame. Although this is probably true, I see some issues with their business model.</p>
<p>To start with, I&#8217;m guessing that coming up with $60,000 all at once (or even <a title="Bankrate.com Loan Calculator" href="http://www.bankrate.com/brm/auto-loan-calculator.asp?unroundedPayment=1188.071912420966&amp;loanAmount=60000.00&amp;nrOfYears=5.00&amp;nrOfMonths=60&amp;interestRate=7.00&amp;startMonth=5&amp;startDay=16&amp;startYear=2008&amp;monthlyPayment=1188.07&amp;Submit.x=40&amp;Submit.y=12&amp;Submit=Calculate&amp;monthlyAdditional=0&amp;yearlyAdditional=0&amp;yearlyAdditionalMonth=5&amp;oneAdditional=0&amp;oneAdditionalMonth=5&amp;oneAdditionalYear=2008&amp;paidOffDate=Jun+16%2C+2013" target="_blank">paying $1,200 a month on a 5 year loan at 7% interest</a>) would be out of the realm of &#8220;doable&#8221; for the demographic typically interested in buying a Yaris, a PT Cruiser, or a Mini.</p>
<p>Secondly, at $60,000, you&#8217;re 60% of the way to buying yourself a <a title="Gas 2.0 post about Tesla Roaster" href="http://gas2.org/2008/05/15/tesla-roadster-pictures-from-sf-green-pics/" target="_self">Tesla Roadster</a> with much better stats (not to mention a status factor light years beyond a mere all-electric PT Cruiser). Chances are, if you have $60,000 you can throw at a vehicle, you probably can manage the stretch to $100,000 as well.</p>
<p>Lastly, I think the company has missed a bigger consumer demand for converting cars that people already own into all-electric vehicles. If you&#8217;ve owned something like a PT cruiser for 6 years, you&#8217;ve probably paid it off and you might be thinking of buying a new car.</p>
<p>Buying a new car would cost you around $25,000. If the conversion to all-electric costs around $25,000, why not just do that instead? In the process they remove all the parts that tend to break down, you end up with a car that costs pennies per mile to operate, and you&#8217;ve essentially recycled your old car.</p>
<p>In 4 years time, I&#8217;d do that with my 2007 Yaris in a heartbeat.</p>
<h3>Posts related to Electric Car Conversions and Other Electric Cars:</h3>
<ul>
<li><a title="Gas 2.0" href="http://gas2.org/2008/03/11/get-120-mpg-out-of-your-prius-plug-it-in/" target="_blank">Get 120 MPG Out of Your Prius (Plug It In)</a></li>
<li><a title="Gas 2.0" href="http://gas2.org/2008/03/10/sick-of-gas-convert-your-car-to-run-on-electricity/" target="_blank">Sick of Gas?: Convert Your Car To Run On Electricity</a></li>
<li><a title="The 175 MPGe X1 Prototype by Wrightspeed Inc." rel="bookmark" href="../2008/06/04/an-electric-car-with-muscle-the-175-mpge-x1-prototype-by-wrightspeed-inc/">An Electric Car With Muscle: The 175 MPGe X1 Prototype by Wrightspeed Inc.</a></li>
<li><a title="Surround Your Body in Bliss" rel="bookmark" href="../2008/06/02/inflatable-electric-cars-surround-your-body-in-bliss/">Inflatable Electric Cars: Surround Your Body in Bliss</a></li>
<li><a title="The $20K TRIAC EV" rel="bookmark" href="../2008/05/27/an-electric-car-you-can-buy-today-the-20k-triac-ev/">An Electric Car You Can Buy Today: The $20K TRIAC EV</a></li>
<li><a title="Permanent Link to Snapshot of Battery Technology for Plug-in Hybrid Electric Cars" rel="bookmark" href="../2008/05/19/snapshot-of-battery-technology-for-plug-in-hybrid-electric-cars/">Snapshot of Battery Technology for Plug-in Hybrid Electric Cars</a></li>
</ul>
<p>Image Credits: <a title="Hybrid Technologies Home Page" href="http://www.hybridtechnologies.com/" target="_blank">Hybrid Technologies</a></p>
]]></description>
    <content:encoded><![CDATA[[social_buttons]

How would you like to drive an all-electric Mini [1]? An EV Smart Car [2]? A PT Cruiser [3]? With the help of Hybrid Technologies [4], you can. They've taken many familiar vehicles [5], ripped out their engines, and replaced them with lithium batteries and electric motors.

On the surface it makes great sense and it seems there would be a huge demand for this sort of thing. Electric cars are nearly maintenance free. They don't need oil changes and they have 90% fewer parts than gas cars. Plus, these EVs look like the normal cars that are already popular with many folks.

Cool. How much will it cost? Glad you asked. How about a slick $40,000 for an all electric Toyota Yaris [6] hatchback? Or $60,000 for the Mini [7]? Come on now, I know you wanted that Beemer [8], but let's be realistic, the price of gas is only rising [9] and you never liked going to get oil changes anyways [10].

Given the savings on fuel and maintenance, the company states that they believe their prices are "competitive" with other vehicles when looked at over a 7 to 10 year time frame. Although this is probably true, I see some issues with their business model.

To start with, I'm guessing that coming up with $60,000 all at once (or even paying $1,200 a month on a 5 year loan at 7% interest [11]) would be out of the realm of "doable" for the demographic typically interested in buying a Yaris, a PT Cruiser, or a Mini.

Secondly, at $60,000, you're 60% of the way to buying yourself a Tesla Roadster [12] with much better stats (not to mention a status factor light years beyond a mere all-electric PT Cruiser). Chances are, if you have $60,000 you can throw at a vehicle, you probably can manage the stretch to $100,000 as well.

Lastly, I think the company has missed a bigger consumer demand for converting cars that people already own into all-electric vehicles. If you've owned something like a PT cruiser for 6 years, you've probably paid it off and you might be thinking of buying a new car.

Buying a new car would cost you around $25,000. If the conversion to all-electric costs around $25,000, why not just do that instead? In the process they remove all the parts that tend to break down, you end up with a car that costs pennies per mile to operate, and you've essentially recycled your old car.

In 4 years time, I'd do that with my 2007 Yaris in a heartbeat.
Posts related to Electric Car Conversions and Other Electric Cars:

	Get 120 MPG Out of Your Prius (Plug It In) [13]
	Sick of Gas?: Convert Your Car To Run On Electricity [14]
	An Electric Car With Muscle: The 175 MPGe X1 Prototype by Wrightspeed Inc. [15]
	Inflatable Electric Cars: Surround Your Body in Bliss [16]
	An Electric Car You Can Buy Today: The $20K TRIAC EV [17]
	Snapshot of Battery Technology for Plug-in Hybrid Electric Cars [18]

Image Credits: Hybrid Technologies [4]

[1] http://www.miniusa.com/
[2] http://www.smartusa.com/
[3] http://www.chrysler.com/en/2008/pt_cruiser/
[4] http://www.hybridtechnologies.com/
[5] http://www.hybridtechnologies.com/products
[6] http://www.hybridtechnologies.com/order
[7] http://www.hybridtechnologies.com/order
[8] http://www.bmwusa.com/Standard/Content/Vehicles/2008/M/M3Coupe/default.aspx
[9] http://www.eia.doe.gov/oil_gas/petroleum/data_publications/wrgp/mogas_home_page.html
[10] http://www.consumeraffairs.com/automotive/jiffy_lube_damage.html
[11] http://www.bankrate.com/brm/auto-loan-calculator.asp?unroundedPayment=1188.071912420966&#38;loanAmount=60000.00&#38;nrOfYears=5.00&#38;nrOfMonths=60&#38;interestRate=7.00&#38;startMonth=5&#38;startDay=16&#38;startYear=2008&#38;monthlyPayment=1188.07&#38;Submit.x=40&#38;Submit.y=12&#38;Submit=Calculate&#38;monthlyAdditional=0&#38;yearlyAdditional=0&#38;yearlyAdditionalMonth=5&#38;oneAdditional=0&#38;oneAdditionalMonth=5&#38;oneAdditionalYear=2008&#38;paidOffDate=Jun+16%2C+2013
[12] http://gas2.org/2008/05/15/tesla-roadster-pictures-from-sf-green-pics/
[13] http://gas2.org/2008/03/11/get-120-mpg-out-of-your-prius-plug-it-in/
[14] http://gas2.org/2008/03/10/sick-of-gas-convert-your-car-to-run-on-electricity/
[15] http://gas2.org../2008/06/04/an-electric-car-with-muscle-the-175-mpge-x1-prototype-by-wrightspeed-inc/
[16] http://gas2.org../2008/06/02/inflatable-electric-cars-surround-your-body-in-bliss/
[17] http://gas2.org../2008/05/27/an-electric-car-you-can-buy-today-the-20k-triac-ev/
[18] http://gas2.org../2008/05/19/snapshot-of-battery-technology-for-plug-in-hybrid-electric-cars/
[19] http://www.hybridtechnologies.com/]]></content:encoded>
    <wfw:commentRss>http://gas2.org/2008/06/17/company-turns-familiar-gas-cars-into-electric-vehicles/feed/</wfw:commentRss>
  </item>
  <item>
    <title>Hydraulic Hybrid Technology Could Rival Batteries</title>
    <link>http://gas2.org/2008/06/13/hydraulic-hybrid-technology-could-rival-batteries/</link>
    <comments>http://gas2.org/2008/06/13/hydraulic-hybrid-technology-could-rival-batteries/#comments</comments>
    <pubDate>Fri, 13 Jun 2008 23:10:00 +0000</pubDate>
    <dc:creator>Andrew Williams</dc:creator>
    
		<category><![CDATA[Carbon Emissions]]></category>

		<category><![CDATA[Cars]]></category>

    <guid isPermaLink="false">http://gas2.org/?p=583</guid>
    <description><![CDATA[<p><a href="http://gas2.org/files/2008/06/artemis-converted-bmw.jpg"><img class="aligncenter size-full wp-image-584" src="http://gas2.org/files/2008/06/artemis-converted-bmw.jpg" alt="" width="430" height="247" /></a><a title="Plug in link" href="http://gas2.org/2008/05/19/snapshot-of-battery-technology-for-plug-in-hybrid-electric-cars/" target="_self">Plug-in hybrid</a>, all-electric or fuel cell? Car-makers are hedging their bets on what will emerge as the next generation engine technology of choice – now it seems another alternative approach could well be set to enter the mix.  Scottish engineering firm <a title="Artemis" href="http://www.artemisip.com/" target="_blank">Artemis Intelligent Power</a> has tested a <a title="hybrid system artemis" href="http://www.artemisip.com/appli_auto_transm.htm" target="_blank">hybrid system</a> that it claims can cut carbon emissions by 30%, with the added advantage that it is better suited to inter-urban journeys than conventional hybrids like the Toyota Prius.</p>
<p>In common with other hybrids, the system employs a regenerative braking system that stores energy as the vehicle slows down, and feeds it back into the engine as it accelerates.  The key innovation is that instead of storing the energy in a battery, the new system stores it in a hydraulic accumulator.<!--more--></p>
<p>According to Artemis, the system, independently tested in a BMW530i prototype, records superior fuel efficiency because it is only a third of the size and weight of a battery hybrid.  The tests also discovered that it doubled fuel efficiency and cut carbon emissions by around a third compared to cars powered by conventional engines.</p>
<p>The compressed-gas technology also beats battery-hybrids at capturing and delivering energy, especially on the open highway.  Since conventional hybrids require frequent braking to capture enough energy for major improvements in fuel efficiency, they have sometimes been criticised for their limited value outside urban settings.</p>
<p>A further environmental advantage is that the Artemis system is mostly made up of benign materials such as aluminium, steel and rubber.  This means that they contain less hazardous chemicals than batteries and are also cheaper to manufacture.</p>
<p>At the moment, Artemis have not announced any plans to bring the technology to the mainstream, but its chances have been given a significant boost following a move by components giant Bosch Rexroth to snap up the licensing rights.  According to Wim Rampen, managing director at Artemis, “with market introduction, it’s Bosch’s territory and commercially sensitive.”  Outside the car industry, an unnamed firm has also bought the rights to use the system in off-r