Green Options

It’s an Audi-tastic day! Johan de Nysschen, President of Audi US, certainly took some major heat over the interwebs today for his inflammatory and derogatory statements that the Chevy Volt is a “car for idiots” and that electric cars are only for intellectual elites to “make a statement.” They were especially curious comments because they came at the same time that Audi launched a website touting the power of electricity.

So, knowing how these things usually go, after some serious damage control conference calls between the Audi communications folks and higher level management, de Nysschen was probably forced to respond with a much more diplomatic take on his positions — what he should have done in the first place. It’s so hard to backpedal once you’ve said something as concrete as “you’re an idiot if you buy this car.”

Just ahead of the upcoming Frankfurt Auto Show, Audi is sending out *extremely* mixed signals on how involved it’s going to get in the development and production of electric cars. In the wake of the proclamation by Audi US President, Johan de Nysschen, that the Chevy Volt “is for idiots” and that electric cars are a mistake in general, Audi has just released a barrage of videos teasing about the power of electricity and hinting that they will be developing an electric car.

So which one is it Audi? Are you for or against EVs? Or is it that you just want to appear to be for EVs so that you can tame the “elite intellectual” crowd that you so heavily rely upon, while secretly being against? Perhaps a bit of nefarious greenwashing?