Updated: MTV Taps Online Video To Kill Greenwashing
What happens when corporations stop greenwashing…and start being real? MTV wants to find out. The NYC-based network just launched a global marketing push to tackle climate change with TV ads attacking those guilty of greenwashing. All of this is part of their youth-targeted climate change initiative called MTV Switch.
The launch includes not only TV ads, but also a series of five short films. With the
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