Green Options

Women entrepreneurs, don’t miss the Keiretsu Forum’s 4th Annual Summer Solstice panel discussion tonight about “How Women Investors and Entrepreneurs Will Revive the California Economy.”

The event will bring together the Bay Area’s most talented minds to:

•          Foster a collaborative atmosphere between women and the angel community
•          Confront the critical issues facing women entrepreneurs and investors today
•          Drive the recovery of the California economy
•          Build businesses and invest in thought out ventures
•          Explore compelling investment opportunities

In [...]

While your immediate response to the headline may have been “Yeah, the economy’s tough,” or “Hmmm… they must’ve been English, art history, or film studies majors,” Florida Gulf Coast University graduates Kylee Snyder and Michael Brinkman aren’t cleaning “country clubs, fitness centers, office buildings, restaurants and vacation rentals” because they had no other options. Rather, after winning a university business plan competition in 2007, they invested the $500 prize into a new venture: Green Leaf Cleaning.

Two years later, they’re not only still in business; they’re profitable.

In a brief interview with the Naples (Florida) Daily News, Snyder and Brinkman note that green cleaning isn’t just about jumping on a bandwagon: Snyder notes that their services can contribute to better indoor air quality (and fewer employee sick days), and can also contribute to LEED certification points. In the end, though, their most effective pitch involves cost savings: the two entrepreneurs have made sure to keep prices affordable while maintaining high green standards for their clients, and in their own operations.

We have heard too may times now that the dismal economy does not bode well for investments in funds or real estate. And given the credit crisis, people are not regarding their favorite banks as reliable either. However, all this might just be a cloud with a silver lining when it comes to entrepreneurs.

Alaskan frontiersman Bernie Karl keeps his ice hotel frozen all summer long with the energy of hot springs. For a hundred years, Chena Hot Springs has attracted tourists who come to soak in its healing waters. But Karl — bearded and bursting with can-do spirit — saw the springs as a natural source of untapped energy. “I always knew that the value was in the hot water; I knew I would make electricity,” says Karl, in an original one-hour Discovery Channel TV special premiering Wednesday, March 11 at 10 pm (ET - check your local listings).  Though not your typical energy guru, today Karl is considered a pioneer of geothermal energy.

Karl is just one of the many entrepreneurs and inventors profiled in the Discovery special who are creating new ways to power our planet — tapping sunlight, wind and water, and heat embedded in the Earth. Based on the companion book, The New York Times bestseller Earth: The Sequel, the show details the tremendous strides being made across the nation to solve the energy crisis and curb carbon emissions through new technologies.  From start-ups harnessing hydro-power from New York’s East River to solar power in New Mexico’s high desert, the show chronicles dazzling ingenuity and possibility.

Is your Resolution to Kickstart the Next Clean Revolution?

A post by contributing writer Melissa Chungfat.

I talked to one of my friend’s yesterday and she told me that the staff Christmas party wasn’t nearly as joyful as in previous years. Half of the people who came to the party were let go. There have been record layoffs since the economy has gone south, and it’s hard to talk to someone whose family hasn’t been impacted in some way.

As credit tightens up and business conditions worsen in what has now been officially declared as a recession, small businesses that rely on funding are the first to suffer. Responding to the sharp economic downturn facing the nation, a group of seven leading nonprofits that offer lending and support services to small businesses are taking swift actions to help entrepreneurs challenged by higher costs, declining sales, and tightening credit.

You might be more green than the definition of the word at home but does this carry through to when you step into the doors of your office? Not according to Envirowise, British sustainability business experts who says that good domestic environmental practices do not necessarily translate to the workplace.

The following is guest post submitted to me by the ecopreneurs over at Grow and Make - The Sustainable Living Store.

When MC Milker at Ecopreneurist asked me to consider sharing some of the writing we had been doing at Grow and Make with her readership, I reflected on what it means to be an entrepreneur in this emerging era of sustainability and the  dilemma that we face as both responsible stewards of the earth and successful business people. Grow and Make was founded on the premise that we should create a business which encourages and enables consumers to return to the consumption habits of the 19th century when, through necessity, individuals and families would ‘grow’ and ‘make’ more of their everyday essentials.

Individuals and businesses wishing to adopt more sustainable practices must recognize that minimizing consumption is key to living in a more sustainable manner. Moreover, it is critical for consumers to understand the life-cycle of the goods they consume recognizing that all products leave a significant environmental trail from the cost of conception and production, through the supply chain and into the hands of the consumer, until it’s ultimately discarded and placed in landfill and/or the atmosphere.

While each of these links in the chain can be offset by responsible manufacturers and consumers to some degree, there is no substitute for the benefits of a decision to not consume a product at all.

As an entrepreneur, business owner and consumer, this does presents a dilemma. How to continue to encourage and enable production of goods for consumption while simultaneously discouraging and raising awareness about the perils of consumption?

I believe that the best way to overcome this dilemma is to create best practices for both manufacturers and consumers to consider when creating and consuming goods.

Entrepreneurs all over America identify with Joe the Plumber which is why he has clearly become the talk of the town. But what about the Ecopreneurists? To me you folks are the entrepreneurs of the New Economy who have the potential to not just to rebuild…but rebuild a sustainable economy. What are your thoughts on Joe The Plumber ? Does he represent you?

Long hours, an increasingly saturated playing field: it’s not always a walk in the park for young, green entrepreneurs. But Jack Short and Daniel Lyons make it look easy.

The dynamic, 20-something Missouri businessmen run Factory Green, where they roll out sexy and carbon neutral apparel, accessories, and housewares to college students, a demographic that isn’t too hot on green poster products like low-consumption washing machines or hybrid cars.