Green Options » entrepreneurship http://greenoptions.com/tag/entrepreneurship Posts tagged 'entrepreneurship' Thu, 24 Jan 2008 20:42:59 +0000 http://wordpress.org/?v=2.5.1 en How to Start a Green Business without Raising Money http://ecopreneurist.com/2008/01/24/how-to-start-a-green-business-without-raising-money/ http://ecopreneurist.com/2008/01/24/how-to-start-a-green-business-without-raising-money/#comments Thu, 24 Jan 2008 20:42:59 +0000 Leah Edwards http://ecopreneurist.com/2008/01/24/how-to-start-a-green-business-without-raising-money/ When I had the chance to interview Beth Gerstein, co-founder of Brilliant Earth, I first wanted to ask her how they raised the money to start the company. I figured that retailing gold, platinum and diamond jewelry had to be a capital-intensive business and thought Beth could shed light on how a green entrepreneur can convince investors that there is a large market for products that are sustainably produced.

However, I got a very different story. Brilliant Earth has been entirely boot-strapped, although that adjective doesn’t seem apt for a company that sells beautiful products, has an elegant identity system, and does business via a beautiful website.BrillEarthLogo

Brilliant Earth sells conflict-free diamonds, which are mined in Canada in accordance with environmental laws as well as jewelry made of “renewed” gold and platinum, i.e., recycled metals.

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