In March, I had the opportunity to attend the 2008 International Housewares Show at McCormick Place in Chicago. Every spring, the show takes up three of the four gigantic halls covering everything from small, local pot holder manufacturers to giant international appliance manufacturers, like Haier (China based “white goods” manufacturer with annual sales over 15 billion).

Most people I know go for the exhibition portion of the event, but there are also conferences. This year, one of the predominant themes was green. There was also a special section on the floor for green design and many of the speakers also had a presence in this area. (At the end of this I will post a list of those who presented.)

The exhibition area also had many manufacturers marketing a sustainable position. The claims ranged from using post consumer waste (as in the Sustain Mug by Aladdin) to using classic design forms that would inspire consumers to keep them forever.

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It’s tempting to point out the many examples beyond my Timberlands, which are sustainable without the sacrifice or the bloated price tag. Sure, they exist but they are the minority–a miniscule struggling minority. If we all start to question why, we can shift every product manufactured towards a more sustainable approach. Every product.

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