I often have email exchanges with ecopreneurs, non-profits, NGOs and various business folks that don’t necessarily end up as a blog post. Sometimes I start in one direction and end up in another. That’s what happened here when I received an email from Rob Wallace at Keep America Beautiful.

Rob had one of those ironic moments. He sent out an email and press release to us asking:

How can recycling wireless phones support the new administration’s energy policy?  Our recycling partner, ReCellular, is a reuse-oriented recycler of cellular equipment, and we’re confident that their structure and operations support zero-waste wireless recycling.

Great email pitch. Bookmark this page for next time you send out a press release. However, this pitch landed on my screen the day after I wrote this post on 60 Minutes and Executive Recycling. I immediately asked Rob if he’d be interested in commenting on the whole issue of dumping of e-waste in China instead. And he was and here is what he had to say:

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