The Uganda Wildlife Authority (UWA) is launching a high-tech initiative in an effort to promote awareness, tourism, and gorilla conservation. The unique Friend a Gorilla project will launch on September 26th in Kampala.  Gorilla enthusiasts will now be able to watch, track and befriend real live gorillas from the comfort of their own home.   But wait - there’s more!

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“Our ‘weight-loss’ challenge is a simple, fun way to get people thinking about how
they can easily join in the fight against global warming.”

-Regina Farrell, Native Energy

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Editor’s Note: Michael Brito is a social media strategist at Intel. You can find him roaming the intrawebs on Twitter, Facebook or his social media blog.

Climate change is upon us, indeed; no need to argue that point. But how on Earth are we supposed to react to its affect on food production, water resources, ecosystems, energy demand, insurance costs, etc?  Current research suggests that the Earth will warm over the next century and the rate of warming is steadily increasing. So the question needs to be asked, “What are we doing to prepare ourselves for these changes and how can people easily get involved in affecting positive change?”

Recently, Intel officially launched Progress Thru Processors; a new Facebook application that uses idle PC processor power for projects that are geared toward life changing research such as finding cures for deadly diseases and combating climate change.

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A 150 lb feral pig has emerged as an unlikely hero after evading capture by the authorities in Florida for an incredible five months.

The pig, dubbed ‘Wilbur’ or the ‘freedom pig’ by supporters, has survived being shot with tranquiliser darts and a taser stun gun since first appearing in a park in the Cove neighbourhood of Panama City.

Last week, Mary Sittman a follower on the “Pig of the Cove” Facebook group launched to chronicle the pig’s adventures asked, “Is the pig a symbol of our desire to live free of government controls?”

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In light of the 40th anniversary of mankind’s first steps on the moon, the Department of Energy (DOE) has launched its own “giant leap” venture. Energy Secretary Steven Chu is taking his small step into the Facebook world (an ever growing, ever consuming world). Chu set up a page that will hopefully make a huge impact on climate change.

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I’ve played around with the app for a couple of days now, and, yes, I see how it could get addictive. Playing off the spy thriller motif, you’re presented with “missions” that revolve around an action/activism scenario, and give you a green trivia question to answer. There’s a definite social media aspect to it: you can recruit “backers” from your Facebook friends (which you’ll need for higher-level missions), and even get clues from real Timberland Earthkeeper Heroes such as Christopher Swain, Cate Trotter, Sami Nerenberg, and Nate Bastien.

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Editor’s note: This is first guest post from Max Gladwell.

Our children will inherit a world profoundly changed by the combination of technology and humanity that is social media. They’ll take for granted that their voices can be heard and that a social movement can be launched from their laptop. They’ll take for granted that they are connected and interconnected with hundreds of millions of people at any given moment. And they’ll take for granted that a black man is or was President of the United States.

What’s most profound is that these represent parts of a greater whole. They represent a shift in power from centralized institutions and organizations to the People they represent. It is the evolution of democracy by way of technology, and we are all better for it.

For most of us, social media has changed our lives in some meaningful way. Collectively it is changing the world for good. Given the pace of innovation and adoption, change has become a constant. Every so often we find the need to stop and reflect on its most recent and noteworthy developments, hence the following list.

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This post is, in Rob’s words, part of a grand social media experiment  to publish the first collective, simultaneous guest blog post from Max Gladwell.  Our goal is for it be published simultaneously on 100 blogs, thus inspiring 100 simultaneous conversations from various points of view. We have more than 70 confirmed with some of the biggest and coolest in the blogosphere.

Enjoy!

Our children will inherit a world profoundly changed by the combination of technology and humanity that is social media. They’ll take for granted that their voices can be heard and that a social movement can be launched from their laptop. They’ll take for granted that they are connected and interconnected with hundreds of millions of people at any given moment. And they’ll take for granted that a black man is or was President of the United States.

What’s most profound is that these represent parts of a greater whole. They represent a shift in power from centralized institutions and organizations to the People they represent. It is the evolution of democracy by way of technology, and we are all better for it.

For most of us, social media has changed our lives in some meaningful way. Collectively it is changing the world for good. Given the pace of innovation and adoption, change has become a constant. Every so often we find the need to stop and reflect on its most recent and noteworthy developments, hence the following list.

Read more of this story »

Editor’s note: This is a guest post from Max Gladwell.

Our children will inherit a world profoundly changed by the combination of technology and humanity that is social media. They’ll take for granted that their voices can be heard and that a social movement can be launched from their laptop. They’ll take for granted that they are connected and interconnected with hundreds of millions of people at any given moment. And they’ll take for granted that a black man is or was President of the United States.

What’s most profound is that these represent parts of a greater whole. They represent a shift in power from centralized institutions and organizations to the People they represent. It is the evolution of democracy by way of technology, and we are all better for it.

For most of us, social media has changed our lives in some meaningful way. Collectively it is changing the world for good. Given the pace of innovation and adoption, change has become a constant. Every so often we find the need to stop and reflect on its most recent and noteworthy developments, hence the following list.

Please note this is not a top-10 list, nor are these listed in any particular order. It’s also incomplete. So we ask that you add to this conversation in the comments. If you’d like to Retweet this post or take the conversation to Twitter or FriendFeed, please use the hashtag #10Ways.

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People love to talk about themselves.  They also love to talk about the things they love (and hate for that matter).   Using Facebook or Ning or any other social network to initiate research on your product using this format has tremendous potential because it: 1) requires a long list…this means patterns will emerge; 2) it also means that people will be forced to think beyond the top well-published “issues”, they’ll be forced to think about the emotions and situations which cause them to love or hate - this leads to real usable insightful information;   and 3) besides yet another reason to publish a personal opinion, who doesn’t love participating in the trendiest thing out there?

Now, 25 Random Things about Me…….

image credit: Creative Commons by Cristina&David

It reminds me that earlier this week, I had to postpone an EcoTuesday event because of ice and rain in DC.  I Sent a tweet, which automatically updated to my Facebook page and next thing you know my network is almost completely covered.  It seems to have worked, because I received at least one “good call” tweet.

So, important updates are one easy to identify use for Social Media. I suppose real breaking news also qualifies. Maybe also announcements with deadlines.  What other easy to identify sure bets have you found?

(on a totally separate note, it is fascinating to see “who” FDARecalls is following: Barack Obama, womenshealth.gov, US House Updates, The White House, US Senate Votes, USAGov, Greenversations (EPA), Food Safety Info Ctr, NIH For Health, AIDSGov, CDC eHealth, CDCFlu and femainfocus (even their Twitter tag is confusing…).

The National Campaign to Hire Artists to Work in Schools

By Michael D. Nolan

Some of our nation’s greatest artists will join Barack Obama on center stage for the historic presidential Inaugural on January 20.  Yo-Yo Ma, Aretha Franklin, Itzhak Perlman and poet Elizabeth Alexander will lend their exceptional creative talents to an event financed to a large degree by Hollywood artists like Tom Hanks, Oprah Winfrey, Sharon Stone and Steven Spielberg.

Ironically, these great artists grew up in environments which fostered the arts in the schools.

Today, when it comes to national policy and Congressional appropriations, artists are relegated offstage.  Just about every major civilized country has a Ministry of Culture functioning at a Cabinet level.  Our small National Endowments of the Arts and Humanities are lucky each budget cycle if they can survive decimation or demise.

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Case in point. Etsy.com, branded by the New York Times as a cross between Amazon.com, eBay and “your grandmother’s basement” has over 100,000 sellers worldwide and had online buyers spend $4.3 million purchasing 300,000 items in November 2007.

What is interesting is that Etsy, an online marketplace for quality, handmade goods, has intentionally avoided big glossy ads in magazines in favour of seller-created street teams and video content to pull off the best, tried-and-true marketing strategy of all: word of mouth (WOM).

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I get the sense that you probably think breastfeeding is a no-brainer. You’re smart like that. With all the health benefits for mom and baby, you’d think moms would be scrambling to attach their babies to their boobs.

And you can’t beat the price of breastmilk, particularly as our economy is sinking fast. Not that you need me to remind you of that situation. Formula is pretty darn expensive (but they don’t tell you that when they send you home with that ugly black bag and all those free samples) and the money families are spending on formula could go to helping them stay afloat during these crazy times.

So maybe you’d be surprised to know that there are still millions of new moms who head straight for the bottle (well, that one too, but mostly I’m talking about the formula bottles) without even giving breastfeeding a chance.

The question is, who’s to blame?

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It’s not enough that Motrin posts a snarky ad advising moms that it’s only a theory that nursing is good for your baby and creating a social media uproar on Twitter. Now a social media giant, Facebook decides it’s a good idea to ban bare breasts from their site.

Doesn’t anybody get it? From the social media experts at Mashable

A group of moms staged a protest outside Facebook’s Palo Alto offices yesterday over the site’s policy to remove photos of bare breasts.  While Facebook’s policy is to remove photos where the nipple or areola is visible, attendees of the MILC (Mothers International Lactation Campaign) “nurse in” want an exception for breastfeeding moms.

I should say so!

Only a hand full of protesters turned out, but as of Sunday afternoon, 73,000 of us have joined the Facebook Group with the official petition. These things take time.

It’s hard to say whether either demonstration will move Facebook executives — who appeared to not be at work Saturday — to lift the site’s prohibition of breasts displayed on members’ profiles and albums. Facebook says the areola, the dark skin around the nipple, violates a policy on “obscene, pornographic or sexually explicit” material.

On their Facebook group site, which also serves as an open petition to the company, nursing advocates by Saturday evening had posted more than 10,000 wall comments, two dozen videos and nearly 3,000 photos of breast-feeding, while starting more than 1,500 discussion threads. Facebook, it seemed, was not removing them.

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Companies who miss the importance of the social media ship may actually risk the same fate as companies who thought the Internet was a fad. That sounds extreme, but over half the nation is already on a social network. They upload photos and videos or share shopping reviews. Customers are changing how they want companies to interact with them. The more that happens, the more companies will be left in the dust.

Since many if not most companies only have a hazy idea of how social media works and why in the world they should jump into the fray, some are slow to take the plunge. This is perhaps less true of new and old media companies. You can find Ecopreneurist and Green Options on Twitter, along with the New York Times, CNN and The BBC.

Besides Twitter, there are of course a whole host of ways to reach out to your customers and engage them on a one-to-one basis. There is Facebook and Myspace as well as a fast growing selection of newer sites. There are blogs and blogger networks, as well as, shopping social networking sites. There are community forums for a variety of topics and there are media sharing sites like Flickr and Youtube.

All of these should be considered for a social media campaign, but not all should be used. Why? This depends a lot on the company and product.

For example, as a social media marketing consultant, I focus on green products and on women’s products. I know the Mommy and female blogger and The Mommy and female social media market. I know the green market. What tools they use and where one can find green consumers. I recommend tools that make sense for my clients. Not all of the tools that Liz Strauss or Jeff Pulver suggest do that, though I follow and admire them both, but they often serve different markets.

One thing on which we all agree, though is Twitter. Though less than 2 years old, Twitter is rapidly becoming the go to place for both questions and answers. Have a question on organic food? Direct message @WholeFoods, an early and excellent user of social media. Follow Seventh Generation and find updates answers on a variety of green topics.

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Tis’ the season to donate and if you’re so inclined there are lots of folks trying to help you do it.  Facebook has jumped into the game with an application to give Facebook Charity Gifts. Through the app, you make a donation as a gift in a friend’s name and your friend receives a nifty icon on their Facebook page. Sounds like a great proposition, right? The problem is that Facebook did not do its homework on all these nonprofits.

A quick check on Charity Navigator reveals that only seven of the twenty-one nonprofits (33%) were given 4-star ratings: American National Red Cross, One Economy Corporation, Heal the Bay, Islamic Relief, MERCY CORPS, Humane Society of The United States and United States Fund for UNICEF. One group earned 3-stars (”good”), two groups earned 2-stars (”fair”), two are hospitals (and not 501c3 charities)[CORRECTION: the hospitals are both in fact 501c3s] and seven groups were not even rated, including one group with no website [CORRECTION: LOVEFUTBOL does have a very nice website], no HQ and listed “c/o” someone who apparently lives around the corner from me. I should add that looking at the rating is not always enough.  As a reader named David pointed out in a comment to the post last week, notwithstanding its 4-star rating, UNICEF has its own questionable practices.

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The program, called “SmartBiking,” encourages bikers to interact in novel ways including through a Facebook app called “I crossed your path.”

According to Christine Outram, the principal research assistant on the project, the Facebook app creates a “social network for cyclists, allowing them to link up with people they may have ridden past during the day and potentially establish new connections.”

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Back in May, we penned the original 10 Ways to Change the World Through Social Media. Though most of those first 10 are still relevant, the pace of innovation and advancement on the social web means many more have emerged in the past five months that deserve attention. These are the tools and resources that individuals, corporations, and nonprofits alike can use to communicate, create, and connect on the social web…for social change.

1. Blog It Out: When the die is cast on social media and final judgments are made, blogging will reign supreme as the single greatest force in Web 2.0. Whereas social networking is broad and shallow, blogging is deep and focused. That’s the power behind Blog Action Day, which takes place this Wednesday, October 15th, 2008. It’s a day when bloggers the world over draw attention to a single issue and (hopefully) inspire action. This year’s topic is poverty. And given the current financial crisis, it would seem many bloggers have gotten a head start.

2. Twitter Green Events: In the first 10 Ways, we wrote about the Twitter greenstream, a tagging mechanism that organizes and aggregates Twitter messages (Tweets) about doing green things. What’s evolved since then is the widespread use of unique Twitter tags at events. Most recently, we covered West Coast Green by tagging our Tweets with #wcg08. This helps people at the event to find and meet up with fellow Twitter folk. It also enables those who aren’t attending the event to follow what’s going on and what’s being said in real time. There are a couple ways to do this. One is to follow through Twitter Search (formerly Summize), where you can track keywords and tags. Another is to send a Tweet as follows: “track word: [insert keyword]“. And then you’ll start receiving all Tweets with that tag or keyword directly into your feed.

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