Starbucks to Double Its Purchase of Fair Trade Coffee in 2009
Earlier this month, Starbucks took a beating by environmentalists when it was reported that the coffee chain was wasting up to 6 million gallons of water daily. Just a few weeks later, the are making environmental news again, but this time for something positive they are doing.
Yesterday, TransFair USA and the Fairtrade Labelling Organiations International (FLO) announced that
Starbucks, one of the largest buyers of Fair Trade Certified coffee, will double its purchases to 40 million pounds in 2009, making the company the largest purchaser of Fair Trade Certified™ coffee in the world. Marking a new phase in their nine-year relationship with Starbucks, TransFair USA and FLO will join Conservation International as key partners in the Starbucks™ Shared Planet™ commitment to ethical sourcing.
In addition to doubling the amount of Fair Trade Coffee they purchase, Starbucks is also making a commitment to expand the work they do with the Fair Trade farmers. According to the press release
