Study Shows Ethical Consumption Not Always Consumer’s Choice
A study conducted by the Economic and Social Research Council (ESRC) of the UK determined that ethical consumption is limited more by a lack of accessibility and availability than a lack of awareness. Researchers held 12 focus groups representing different socio-economic classes throughout the city of Bristol, and found that, across the spectrum, consumers were aware of ethical consumption options, such as Fair Trade and organic goods. However, the participants
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