Goodyear’s Eco-Tyre Claims All Hot Air
You could be excused for thinking that Australia is on top of its environmental problems based on the amount of talk that business directs towards the issue. But our regulator’s recent swoop on tyre-manufacturer Goodyear’s inflated sales pitch shows that as green issues become mainstream, you have to be more wary of manufactures’ claims, not less.
It would be nice to think that as the world collectively wakes up to its immense environmental challenge that business could be relied on to direct its muscle and intelligence towards addressing these problems, authentically.
