Jeff Poulton of Swango on Fashion Swapping: An Interview
Ah, the world of fashion - what a pure pain in the butt it can be to try and keep up with trends. After over 10 years in the fashion world, I’ve found it is best to wear what makes you both comfortable and confident. As eco-concerned citizen, buying clothing and accessories made from new, sustainable fibers can be more than expensive, depending on the style you are looking for.
Buying vintage or used clothing is, possibly, more sustainable than buying new goods, whether made from green fibers or not. Finding the time to browse scores of second-hand stores can take up a whole weekend afternoon - something that most people simply cannot spare. Both Craigslist and eBay can be quite touch and go when it comes to fashionable finds, so what is a greenie to do!?
Never fear, Swango is here! Started just last year, this online shopping site has become a favorite among sustainable shoppers of all ages:
In an effort to decrease the environmental impact of consumer waste and fast fashion, 15% of Americans choose to purchase their clothes at consignment and resale stores. This saves around 2.5 billion pounds of postconsumer textile waste from entering US landfills. Swango is dedicated to furthering this trend of clothing and shoes recycling. Join us in battling the inalterable consequences of needless textile waste and helping to preserve our beautiful planet.
Always looking for the inside scoop, I recently chatted with one of Swango’s co-founders, Jeff Poulton, to get the real info on this new online fashion superstore. Keep reading for all the juicy details from our interview, including Swango’s non-profit partner, green fashion’s role in the eco-movement and more!
How did the idea for Swango come to be?
It’s almost impossible to quantify the thrill you get when you find the perfect piece of clothing at a swap meet or thrift store. Is it the price you [didn’t] pay, the fate that brought you to find an item so uniquely you, the guilty pleasure that you somehow got more-for-less?

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A research team with the
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