Donning the list of Toronto’s Fashion Heroes, named by NOW Magazine, is Natalie Stephenson whose Heart On Your Sleeve boutique in Toronto, Ontario is filled with labels that are only cruelty-free/vegan, sweatshop-free, recycled and/or organic.  Passionate about supporting local designers, she carries only goods from Canadian labels.  You’ll find great eco-brands like Grace & Cello, Passenger Pigeon, deux fm, Sparrow handbags and more.  And if you live or work in Toronto, they have a bike delivery service that costs the same as shipping (if you’re within their bicycle delivery zone). 

Normally Black Friday (11/28) is a huge day for retailers, but HOYS will be closed as they’re  participating in an international event, Buy Nothing Day as “an opportunity to express their ongoing frusteration with rampant, excessive consumption“. 

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