Green Options

Going green isn’t as difficult as it used to be with the array of vegetarian delights and eco-friendly products available on the market today, and environmentally-conscious clothing is becoming as popular as the fashions themselves. But M641 takes it one step further with a philosophical approach to designing clothes that are living, breathing representations of the spirit, passion, and friendship that created them.  For Ina and Subu, earth-minded fashion is about a lifestyle — not a trend — and the result is a stunning experience in heart couture. 

I had an opportunity to talk with Ina, one of the founders of M641, and learned more about the designs, the philosophy and the friendship that foster feel good fashions and plaid with a pulse.

While eco-fashion is becoming more mainstream with an increasing number of environmentally conscious designers serving up sustainable styles and earth-friendly frocks, the runways are typically reserved for regaling the glitz and glam of overly indulgent attire.

But this week, Vancouver turns the spotlight on sustainability with its first ever eco-focused fashion night, Friday, November 7th, 2008.

Vancouver Fashion Week, a hotbed of haute couture and leading west coast designers, is one of the premier purveyors of popular pageantry, unveiling some of the world’s most sought after styles and trends.  This year, VFW is showing its support for the environment with a dedicated evening for designers to promote their leading edge sustainable artistry and eco-conscious craftmanship.  From eco luxury, showcasing the art of organic handmade silk, to the unique beauty of recycled fabrics like cashmere and wool, an impressive range of techniques and designs will be featured.