Green Options

The FedEx logo has a hidden message. Does it matter?

In a blog post called “25 logos with hidden messages – Amazing Graphic Designing tricks!” Charlie Johnson, the author, talks about what makes a logo a good marketing tool. He says:

…make your logo look more conceptual and clever using the graphic designing tricks. As it is said, a logo should not be a plain looking symbol…it should reflect you and your company’s personality.

Adding to its green fleet of more than 170 hybrid electric delivery vans worldwide, FedEx has decided to try out fully electric vehicles as well with a small group of 10 London-based test trucks.

FedEx has ordered 10 purpose-built zero tailpipe emissions cargo vans from UK-based electric vehicle manufacturer Modec. The new electric trucks are specifically built for the duty cycles required in stop-start city driving, can go 70 miles on one charge, and can haul up to 2 tonnes (2.2 US tons) of cargo.

FedEx’s New Solar System Is Enough To Power 370 homes

FedEx Express, a subsidiary of FedEx Corp, broke ground on its first - and largest - international solar energy facility on Monday. The facility near the Cologne, Germany airport will house over 16,000 square meters of solar panels.

The new solar panel installation is slated for completion by 2010; a 1.4-megawatt (MW) solar power system that will generate 1.3 GWhs of electricity/year. That is equivalent to the annual consumption of 370 homes!

For most people, shipping something quickly internationally boils down to a small bowl of alphabet soup: DHL, UPS, or FedEx. End of story. It’s just how things get done. But for an increasing number of people, they’re aware of the fact that airplane flight plays a major part in contributing to global climate change. But most only know part of the story.

In a conversation with Justin Brown of First Global Xpress, I began to find out: All the major international shippers use a “hub and spoke” system to distribute packages. In a case of bureaucracy overriding logic, a package sent from New York to Europe may first go to New Jersey, then go several miles in the wrong direction, to Memphis Tennessee, then back overseas, taking in the sights at several major and regional sorting centers until it arrives. Why? It defies logic, in terms of efficiency, ecology, and economy.

And get this: according to Justin, 30% of jet fuel consumed is during take off. So, add up those extraneous miles, plus the fuel consumed each flight, and you’ve got an enormous carbon footprint here, an unnecessary one.

What to do? Enter First Global Xpress.