“Nasone“, the typical fountain of Rome

“Ti Voglio Bere” (”I want to drink you”) is the name of a project realized in the city of Torino to promote the use of drinking water. The similarity with the overused sentence “Ti voglio bene” (”I love you”) remind us we should appreciate more this basic element that arrives free in our houses.

Water is a public good even if the market wants to persuade us of the contrary. Water is not a drink as well as air we breathe is not a perfume. It’s a right we have to protect.

Italy is the main consumer of drinking water in the world. For us, there is no problem: not many households keep soft drinks or beer ready in the fridge, but everyone’s always got water. The only two beverages that you see on most Italian tables are water and wine.

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