What happens when corporations stop greenwashing…and start being real? MTV wants to find out. The NYC-based network just launched a global marketing push to tackle climate change with TV ads attacking those guilty of greenwashing. All of this is part of their youth-targeted climate change initiative called MTV Switch.
The launch includes not only TV ads, but also a series of five short films. With the
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Editor’s Note: This post was provided by one of our paid sponsors, Earth Cinema Circle, the only DVD club dedicated to increasing social & environmental awareness through entertaining films. Written by Ariellie Ford.
Behind America’s 99-cent hamburgers and 72-ounce sodas is a key ingredient that silently fuels our fast-food nation — Corn. In KING CORN, we meet two college buddies, Ian Cheney and Curt Ellis, who move from the east coast to the heartland to really learn where their food comes from. They relocate to northern Iowa, home of their great-grandfathers, with a mission. They will plant an acre of corn, follow their harvest into the world, and attempt to understand what all of us are really made of — Corn. This entertaining and informative film is now available from Earth Cinema Circle. The following is from an interview with Curt Ellis, co-producer of the film.
Where else would you find Jessica Alba’s baby, Angelina Jolie’s movie, Emeril Lagasse’s TV show, and Ed Begley Jr.’s book in one blog post?! Read on after the jump for more on the latest “HollyGreen, CA” news:
The 2008 Los Angeles Film Festival announced that it is implementing numerous changes to produce an eco-friendly, “green” Festival this year, as part of a company-wide greening initiative by Film Independent – the non-profit filmmakers organization that produces the Los Angeles Film Festival, as well as the Spirit Awards.
The Festival has partnered with NBC-Universal, which is a green company, on both Opening Night (Thursday, June 19) and Closing Night (Sunday, June 29) of the Festival. The Opening Night premiere of Universal Pictures’ “Wanted” (starring Angelina Jolie), as well as the Closing Night premiere of Universal Pictures’ “Hellboy II: The Golden Army,” will be produced in an eco-friendly fashion.
Editor’s note: We’re excited to hear that King Corn is coming to the small screen, and that its creators have a new film coming out. Thanks to our friends at Eco-Libris for sharing this post with us; it was originally published on Saturday, April 5, 2008.
Two weeks ago Eylon Israely conducted an interview with King Corn’s Director and Producer, Aaron Woolf . Today we’ve got interesting updates on the film and its creators.
Firstly, If you haven’t seen this documentary yet, here’s your chance - King Corn airs on PBS on April 15! So mark it down in your calender.
And there’s also a new film from the creators of King Corn - The Greening of Southie. The film will have its world premiere on the Sundance Channel on Earth Day, April 22 at 9:40PM. This time, the filmmakers explore green building, and they’re focusing on the first green residential project in one of the favorite neighborhoods: South Boston, or Southie as everyone calls it. Here’s a little bit more about it:
This is the first car (I’m aware of) to run on biodiesel made from algae. It debuted at the 2008 Sundance Film Festival. See the story here: First Cars Run on Algae Biodiesel; Breakthrough Production Possible - Gas 2.0.
I forgot how much fun it is to make a collage but after seeing this collage by Justyn Hegreberg, I can’t wait to dive in!
Justyn’s work is so interesting and original because he uses recycled photographs (mostly doubles and blurry snapshots collected from Craigslist) and a paper shredder to create his signature look.
I love this idea to use a paper shredder to cut the paper, just think of the possibilities!
Buddhist monks are ordaining trees. Future Jewish leaders are learning about sustainable living. Evangelical Christians are fighting mountain top removal. Muslims are giving away organic meat to the poor during Ramadan.
These are just a handful of the stories told by veteran filmmakers Terry Kay Rockefeller and Marty Ostrow in their upcoming documentary, Renewal.
RENEWAL is the first feature-length documentary to capture the breadth and vitality of America’s religious-environmental movement. In rural communities, suburbs and cities, people of faith are rolling up their sleeves in practical and far-reaching ways. Offering a profound message of hope, RENEWAL shows individuals and communities driven by the deepest source of inspiration - their spiritual and religious convictions - being called to re-examine what it means to be human and how we live on this planet .
If a picture is worth a thousand words, a good documentary can change your vocabulary.
Josh Tickell’s new film, Fields of Fuel, has just won the Audience Award for Documentary at the 2008 Sundance Film Festival. The film, which opened last Monday to a standing ovation, is a sharp, compelling look at biofuels and the history of America’s dependence on foreign oil. From home-made biodiesel to OPEC corruption, it covers the myriad reasons why we should be changing our fuel to change our lives.
Tickell, the man who essentially introduced the world to biodiesel, has brought us an outstanding contribution to the discourse on biofuels: Fields of Fuel says in ninety minutes what we’ve all been trying to sum up for years. Here’s the trailer:
It’s been a big week for biofuel breakthroughs and new partnerships. While photographing the algae biodiesel cars outside Fields of Fuel yesterday, insiders I spoke with alluded to big news: I just learned that Chevron will be backing Solazyme to produce algae biodiesel (East Bay Business Times):
Chevron Corp. is accelerating its research into biofuel derived from algae. On Tuesday, Solazyme Inc. of South San Francisco announced an agreement with the Chevron subsidiary Chevron Technology Ventures to develop and test biodiesel feedstock made from algae.
The partnership will almost certainly rev up Solazyme’s production and research process, as will GM’s backing of Coskata ethanol. But I still have no information on how the algae will be grown. I’m getting the sense that this is almost cellulosic + algae = biodiesel, since these guys are talking about getting sugar from corn stover, switchgrass, wood chips, and sugarcane, then feeding it to algae to boost production. Take a look at this video from the film:
I’m here in a bitterly cold Park City, Utah, for the 2008 Sundance Film Festival. Current temperature outside is 5, and the night before last registered at a polar -10 degrees F.
But hey, I’m at Sundance.
For the next ten days I’ll be on the lookout for films and panels pertaining to biofuels or the planet. It looks like Josh Tickell, the well-known author of From the Fryer to the Fuel Tank (who’s primarily responsible [...]
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