Green Options

That’s an intriguing lede to an article. Many of you may be suspicious that I’m going to be talking about CitizenRE and their alleged "free solar energy" offer, but this isn’t about that program. (And if you aren’t familiar with CitizenRE, I recommend that you take a look at the three-part series from Mike Taylor that discusses the program starting here.) Instead, I’m refering to an intriguing point that

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Editor's note: Please welcome our newest writer, Christan Wasniewski. Based in St. Louis, Christan has worked in the world of international finance, and is now in the process of starting up the non-profit International Poverty Solutions, Inc., which will incubate and support businesses focused on alleviating international poverty, and finding market-based solutions to environmental challenges.

When was the last time we saw so many major companies make a mad dash to become more "eco-friendly"? From

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Green Giants: Yvon Chouinard of Patagonia; recycling computer parts at H-PThe current issue of Fortune is a treasure trove of stories of companies that got the green religion. Some did it from the standpoint of a moral imperative. Others did it for the other type of green — money. The cover issue is about the so-called "coolest company" on earth,

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