Dear parent, from time to time we will request your daughter to bring in a toilet roll to her class teacher. These rolls will be specifically for your daughter’s class and will be dispensed by the class teacher. We would also request that your daughter has tissues in her sack at all times.

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Millions of Americans are declaring financial sustainability, even if they don’t exactly call it that. After all, we can’t borrow our way out of debt.

We’re paying down or paying off credit cards. We’re getting rid of our mortgage or putting an extra payment toward the principal balance (which has huge cost savings advantages). Or we’re practicing other frugality rules. According to data from the Federal Reserve, the amount Americans owe on consumer loans and credit cards plummeted $21.6 billion in July of 2009 – the largest monthly drop in consumer debt since the Federal Reserve started to track it in 1943. The “cash for clunkers” will, no doubt, alter the outcomes for August and September, but the trend continues to be less appetite for debt, not more.

People are working to get the bankers out of our lives, demanding that we become someone other than a “consumer.” So while the Federal government continues to re-affirm their “wise” decisions to bailout bankers and big finance, Americans are choosing to fire their credit card companies and break their “death pledge” (aka mortgage) by paying it off early. Of course, there are also many Americans who are in so far over their heads that unfortunately, personal bankruptcy and home foreclosure are the only remedy.

I am, however, focusing on those who thrive in abundance, simplicity and sustainability when it comes to community, lifestyle and, yes, financial intelligence. As my wife and I write about in ECOpreneuring, you cannot have ecological sustainability without a large degree of social and economic equity. The ECOnomy is not about “free trade” but fair trade; it’s about commerce that restores the planet, not destroys it or exploits people.

You can join these financial freedom-seekers too, by practicing financial sustainability. As most of us intuitively recognize, the best things in life are free (or close to it).

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The Millennium Seed Bank Project, located in the UK is trying to collect and protect every type of plant known to exist. From Reuters:

The Millennium Seed Bank Project is the only project of its kind in the world which aims to collect and conserve all the planet’s wild plant diversity, Smith said.

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The Telecommunications Research & Action Center (TRAC) has just published their guide to slimming down your phone bills, which can save you up to half on your phone service.

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My wife and I incorporated numerous “simple living” strategies into our business and life over the years. While our lifestyle may exude quintessential simple living elements — from canning applesauce to crafting holiday gifts — there remains an inherently complex element to our ecopreneuring workstyle. Our calendar looks like a treasure hunt map of lines of travel, Bed & Breakfast guests arriving and departing, writing deadlines, family gatherings, and our son’s home-school group projects. We always juggle multiple, sometimes unrelated, projects.

A better word than “simple” to describe our ecopreneuring approach is “focus.” By consciously choosing to do certain things, we inherently simplify by prioritizing. We open more time to focus on what we really want to do by eliminating (or at least seriously reducing) time drains, including the following:

(1) Daily commute.
With the average daily commute in the US now nearly a half-hour, by working from home, we save over seven days per year driving to someplace, not to mention the fossil fuel emissions of daily driving.

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Things will change here in the USA. These changes will sometimes more difficult for some than others. More of us are already using public transportation, riding bikes — even moving closer to where we work or pressuring employers to offer flextime (to avoid rush hours) or telecommuting from home. In part thanks to the mushrooming energy costs, how much of business was done in the period of relatively inexpensive oil and other fossil fuels will morph into a new model of business model where energy costs are front and center.

Another trend: the explosion of people starting their own green business as an ecopreneur, operating their business without destroying the planet or exploiting people. Energy conservation and efficiency are often the very DNA of these enterprises. Eventually, the politicians in Washington DC might realize that opening up ANWR merely delays the reality that we need to cut our addiction to oil, for climate’s sake. We need to get back to 350 parts per million of carbon dioxide to maintain some degree of climate stability. Burning more oil, coal or natural gas is not the way.

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