“Smokey the Bear” turns 65!

The nostalgic bear that educates the public on the dangers of wildfires turns 65, today! Smokey Bear’s first public poster release was August 9, 1944. In case you don’t know, Smokey Bear is one of the most recognized symbolic images of the United States Forest Service.
According to Wikipedia, Smokey Bear is often unofficially referred to as ”Smokey the Bear” after two songwriters added the word “the” for rhythm purposes. Smokey Bear vigilantly reminded us with his popular slogan “Only You Can Prevent Forest Fires”. It wasn’t until April of 2001 that his message was updated to “Only You Can Prevent Wildfires” which included all unwanted, unplanned fires in natural areas.
When I think of campfires, I envision the fictional character, Smokey Bear. Growing up, there were posters of “Smokey the Bear” plastered on every classroom wall. I can even remember the commercials. A recent study proved 95% of those surveyed could finish the sentence when given the first words of his famous slogan.


