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The nostalgic bear that educates the public on the dangers of wildfires turns 65, today! Smokey Bear’s first public poster release was August 9, 1944. In case you don’t know, Smokey Bear is one of the most recognized symbolic images of the United States Forest Service.

According to Wikipedia, Smokey Bear is often unofficially referred to as ”Smokey the Bear” after two songwriters added the word “the” for rhythm purposes. Smokey Bear vigilantly reminded us with his popular slogan “Only You Can Prevent Forest Fires”. It wasn’t until April of 2001 that his message was updated to “Only You Can Prevent Wildfires” which included all unwanted, unplanned fires in natural areas.

When I think of campfires, I envision the fictional character, Smokey Bear. Growing up, there were posters of “Smokey the Bear” plastered on every classroom wall. I can even remember the commercials. A recent study proved 95% of those surveyed could finish the sentence when given the first words of his famous slogan.

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I just found about this new tool as the fires burned in Santa Barbara. And when I say, “brand new’, I mean it launched yesterday.With the Sylmar Fires burning today…they are quite busy already!This cool tool keeps you informed about disasters in real time using social media.

CrisisWire.comCrisiswire’s gathers information about crises. This site is contains real-time info about what’s happening during a crisis.

A bit brief right now, but hey, they’ve been up less than 24 hours. Let’s give them a break. Here’s the basic concept as I found out on Mashable, from site founder Nate Ritter:

“During a disaster people spend valuable time searching the Internet and waiting for the media to report on their city, their neighborhood, their street,” Nate told us. “While main stream media serves a vital role during disasters, it is impossible to update the population on everything that is happening during a crisis.”

From a green and social responsibility standpoint, this is important news if it takes off. Each year disasters claim hundreds of thousands of homes, wilderness, animal habitats and businesses. This may turn out to be the best early response system we will have. Already MSM news sources are using it to update their reports.

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A new report says that global warming could cost the Californian economy billions of dollars each year, through a combination of rising sea levels, and the increased frequency of wild fires and extreme weather events.

The comprehensive study (PDF), published by researcher’s at UC Berkeley, also claims that $2.5 trillion of Californian real estate assets are at risk. The clear message, says co-author Prof. David Roland-Holst, is the strong economic case for timely action to slash carbon emissions and adapt to the already unavoidable effects of climate change.

“Our report makes clear the most expensive thing we can do about climate change is nothing,” he said. “As we learned in New Orleans, turning your back on the threat of natural disaster doesn’t make it go away.”

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