Green Options

Someone recently asked me if there was a public health angle to greening small businesses.  After thinking it over, it became clear there is.  First, when we talk about green we are also talking about issues of safety and health: Materials should foster healthy environments, current and future. This means avoiding toxic and dangerous chemicals. It means using an appropriate ventilation system. It means projects should be well-built to minimize safety risks to the occupants (fire, collapse, etc.). It also means making larger ties between the products we buy and energy security, homeland and foreign security, and other “issues of the day.”

Please keep in mind that there are 27 million small businesses in the US and consider these facts from the SBA: Small businesses…

• Employ just over half of U.S. workers. Of 119.9 million non-farm private sector workers in 2006, small firms with fewer than 500 workers employed 60.2 million and large firms employed 59.7 million.
• Represent 99.7 percent of all employer firms.

I see three distinct public health implications:

Public Health Implication #1: I have a case study in my new book that talks about greening that is recognized by the EPA and OSHA as exemplary and that points out that quality, environmental, health, and safety standards are all intertwined; a company that set and meets the highest health and safety standards is the surest route to profitability and competitiveness. The Ideal Jacobs Corporation, a commercial printing company in NJ, has been recognized by both the EPA and the Occupational Safety and Health Administration (OSHA) for environmental and social responsibility. One of a few, small independent manufacturers in the EPA’s Performance Track program—a program for companies with the best environmental management systems in the country.

Says Andrew Jacobs, President: “You can’t get the best profits, you can’t even compete worldwide unless you are the ultimate in making as little garbage as possible, having the least amount of it around so your people won’t get sick, and being one of the safest you can be. So by being the best employer, you’re also being the most profitable.”

Jacobs chose to focus on two high-impact areas of his business: solid waste and hazardous waste.

“After working through the EPA application [twice], I realized the correlation between reducing solid waste and higher profit margins. It suddenly dawned on me: Of course, create less pollution and [you’ll] have more end-product…We invited in OSHA, which was unheard of at the time. Then, I realized that the healthier and safer our place was, the more money I was making. Every click we made in terms of quality, environmentalism, and safety, every time we notched up, we made more money.”

Since 2002, the company has reduced its solid waste per dollar of sales by more than 50%. By substituting less toxic materials in its sheet-fed printing operations, the company achieved an 18% reduction in pounds of solid waste per $1 in sales and a 23% reduction in pounds of hazardous materials used per $1 in sales. Ideal Jacobs is proof that good sustainability practices are good for business.

The first food security assessment ever carried out by a UK government has been published, and it says that the country needs to change the way food is produced and the way it is processed, to maintain a healthy and affordable food ‘base’ in the future.

You drink coffee. Tea. When it’s at home, it’s organic, and when you’re out, you do your best. In so many ways, you live a green lifestyle. And yet, there’s one sticky point: the cup.

Usually when people visit a winery, people look for various shades of white or dark red, but here our color paradigm might shift to say Green. The recently opened CADE Winery offers not only solar power and organically farmed winery but hopes to garner LEED Gold status and if so, would be the first Estate Gold LEED certified winery in the Napa Valley.

When visiting a winery, people’s olfactory system normally goes into overdrive but instead of inhaling the aromas of vanilla, rosemary, oak and sage here we took deep breaths of the air. As in indoor air quality. No stuffy AC here as the building relies on natural ventilation. Although the wines remain something to admire, we also dig the other green aspects. CADE utilizes 100% solar power and organic farming methods which both look so green and tasty.

The sales of organic foods have slowed in the last year, after almost ten years of at least 20% growth.  The economy has cooled even some of the hottest markets, including organics, but with 6% growth in 2008, the organic industry remains strong and resilient.  A terrific ecopreneurial opportunity exists for people interested in helping others set up, maintain and harvest organic gardens.  And the industry is about to get a big shot in the arm from the Obama Administration. 

Or at least, we hope it is.  Michael Pollan, sustainable food activist and author of several books, advocated for turning part of the White House lawn into an organic garden.  If you google “Obama Organic Garden”, you’ll see the overwhelmingly positive response from the blogosphere.  While the Obamas have not commented on the possibilities, I’d wager they’re considering it.  Their daughters attend a private school which uses organic ingredients in their food, unbleached napkins made from

As the mercury drops this winter season, the Grande Latte is in vogue again - but will set you back almost $4. Here are 5 tips for how to have your cup o’ Joe without breaking the bank.

Is there money to be made in cancer prevention? You bet there is. And of course, we’d be hard pressed to find a career more fulfilling than helping someone live an incredibly healthy and, as a terrific potential by-product, more eco-friendly life.

My family is coming for Thanksgiving this year and in the spirit of the season, we wanted to try and do something a little different, a 100-mile Thanksgiving.

The 100-mile movement is a local eating experiment whereby you buy food that is locally raised and produced from within a 100-mile radius of where you live.  We have 22 family and friends coming from up and down the East coast from Ithaca, NY to Tampa, and while the family is generally sympathetic to green-living, it required some friendly advice to pull it off. So, I sent an e-mail describing the concept and offering helpful advice, tips, links, etc.

We did our part, ordering a bunch of stuff from our milk man and local farm, Southmountain Creamery. We spent Sunday morning at the Dupont Circle Farmers Market and found all sorts of fabulous greens, yams, “Dr. Seuss” cauliflower, herbs, cheeses and chicken for stock. Once the kids warmed up with hot cocoa and croissants it was a terrific morning all around.

As for the rest of the guests, at first I heard nothing back from my email.

Then a few requests to resend the email.

Finally….

My sister-in-law from Brooklyn jumped in with apple-pear chutney to replace cranberry sauce. She also asked if chocolate from Jacques Torres in Brooklyn qualified. We decided, since one cannot pass up Jacques Torres Chocolate and we’re making a similar exception for coffee, that products with raw materials that cannot be found within a 100 miles (cocoa nibs, coffee beans) can be brought if they are processed locally. So, Jacques Torres is in as is Gimme Coffee! roasted in Ithaca, NY.

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

I mentioned before in this blog that the gym and spa industry is one of the main buyers of sport bottles. It makes sense, sign-up for a [...]

This morning as I woke up to my clock radio, the one minute Project Green segment came on the Rush Limbaugh leaning KNCO AM. It reported on a recent meeting of California wine growers, all 26 of which are talking preliminary to major efforts to green their operations, product, and packaging.

Somehow this doesn’t surprise me. Vintners are acutely aware of the health of their environment, their plants, and the resulting product. With the refined and particular tastes of many of their consumers, a lackluster wine will lead to lackluster profits. Beyond that though, their customers are, I would venture to guess, more likely to be of the LOHAS mindset, choosing what they consume based on more factors then simply the cheapest available. They want everything they touch to have thought, consciousness, and a lighter impact on the planet factored into them.

How can a wine be green? The grapes themselves can of course be organic, the growing method biodynamic. But what else?

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry.

Non Woven Poly bags are great but many of our clients don’t like non wovens and keep asking when an inexpensive organic cotton tote would be available.

Well the new Econo Tote Bag from Debco seems to fit the bill at 14.75” W x 16.5” with runs under $2 for orders over 1000 units and starts around $3.50 for a small run of 50 units with one color imprint included. These bags are 100% natural organic cotton processed AZO-Free with no hazardous chemicals.