Green Options

The business case for reducing corporations’ water footprints was explored at last week’s Corporate Water Footprinting conference held in San Francisco.

“Water is the new carbon,” said Gil Friend, President and CEO of Natural Logic, during his moderation of a session on “The Outlook for Water Supply Shortages.”

The conference, held December 2 and 3 and organized by Green Power Conferences, engaged corporations to discuss how to become more proactively involved in the water management of their facilities. Companies such as The Coca-Cola Company, PepsiCo International, Nestle Waters, MillerCoors, and Cadbury were represented. Professors, water experts and consultants from a variety of firms, including Business for Social Responsibility and Natural Logic, also participated in panels.

I try not to eco-judge people. But recently, I’ve been silently judging people at the grocery store with cases of water at the bottom of their cart. And there are a few friends of mine who I’ve thought about lecturing, but I don’t because I know there is no better way to turn someone off than to lecture.

Still, if one of my friends asked me about my views on bottled water, I’d be happy to tell them they should stop buying them. Here’s why.

1. Bottled water costs a ridiculous amount of money. According to Food & Water Watch,  the national average cost for a gallon of tap water in the U.S. is .002 cents. The national average cost for a gallon of bottled water is anywhere from .89 cents to $8.26 per gallon.
   Even at it’s least expensive, bottled water is 224% more expensive than tap. I can’t think of a single other item the average American would pay 224% more for when it was unnecessary, can you?