Anyone not living under a rock in a remote, sandy location for the last five years has seen the prodigious rise to prominence of eco-labels at their local grocery store. You may not pay these little badges much attention, or if you do, you may be wondering what the heck they mean.
Read them or not, the badges of virtue on everything from cereal to chicken to laundry detergent are bound to get more prevalent, and represent an attempt by many companies to find a niche in an ever-expanding food and food products market. Join me for a stroll down the aisles as we try to decipher what these insistent insignias truly stand for.
Let’s start with an easy one (please note the sarcasm, as it is surely merited) after the jump:
HolyMolyToysRUs I’m super dee duper excited that you are now marketing to my child’s eco conscious side.
Cuz, ya know, kids need new stuff all the time.
Sorry folks, I’ll try and regain my composure now. I just wanted to start this post off with an appropriate amount of ridiculousness. I get that Toys R Us is trying to get on the green bandwagon. They’ve sent out a press release that includes this:
Toys”R”Us stores nationwide are now offering customers another way to go “green” with a new line of “R”Us branded reusable bags in a variety of eye-catching styles and colors.
My guest today is Beth Bader, a very busy mom who juggles raising a family while working full-time, and writing three different blogs. In our interview, she talks about wrangling sharks, not for food, but tagging them, and what she’s discovered about the foods we’re eating.
Beth’s blog is The Expatriate’s Kitchen, “Musings on food and life, with my original recipes, and a cynical wit as sharp as my ten-inch French knife”.
I’ve done my best to keep the Disney Princess invasion at bay. We have none of the movies or, uh, “books” which are just ads for the movies, and none of the merchandise or apparel or personal care items that feature the Royal Threat. Except. We do have one Disney Princess ball. No, not the kind with music and party dresses. The kind you can kick.
It was an Easter egg hunt prize, and as hard as I try to “lose” it, it keeps getting found. Lately, my preschooler has taken to asking me what each princess is named.
This post reflects on the third week of my seven-part “Healthy Children, Healthy Planet” curriculum, a fantastic discussion group by the Northwest Earth Institute.
What’s that, you say? No TV in your house? Oh, but your kids will still see plenty of ads. There’s online adver-gaming. There are ads on school buses. Ads in the classroom. There’s product placement in movies. Not to mention billboards, posters, textbook covers, …it’s all fair game.
Week 3 of the Healthy Children, Healthy Planet series, the 7-part parenting discussion course from the Northwest Earth Institute, was all about ads. Namely, the pervasiveness of ads in our children’s lives, and whether it is even possible to create ad-free spaces in their lives.
What’s clear is that advertising is different in both quantity and quality than it’s ever been before. The amount of money spent on marketing to children — $2 billion annually — is close to 10 times greater than it was even in 1990. And the nature of it has changed, too — mostly, because there’s no place safe from it. Not schools. Not movies. Not even your daughter’s sleepover party.
Sometimes I think I’m like most parents: I want my kids to have a childhood, a real childhood. I don’t expect it to be pain-free — who among us got that? — but I believe it can also be filled with wonder and joy and laughter.
There are plenty of other times, however, that I feel like I’m not like any other parent I know. We restrict television to some carefully-chosen videos. My kids have never walked through the door of a McDonald’s, and they still have no idea what a Happy Meal is. They don’t use the computer. I regularly weed out the many Disney princess products that are given as gifts, crossing my fingers that my daughter won’t notice a toy’s sudden absence (she usually doesn’t).
What’s my problem? other parents sometimes ask. What’s the big deal?
Sometimes I think I’m like most parents: I want my kids to have a childhood, a real childhood. I don’t expect it to be pain-free — who among us got that? — but I believe it can also be filled with wonder and joy and laughter.
