Green Options

There was a time not too long ago that you couldn’t have paid me to buy another new American automobile. Don’t take that statement that wrong way; it wasn’t for lack of trying. I love the lines of the true classics like the ‘57 Chevy or the ‘65 GTO. But somewhere in the last few decades, the American manufacturers seemed to just give up on making a good product—and I went through several modern American pieces of junk before I gave up trying too.

Yet in the last two years there is one major American manufacturer, who, above all others, seems to have come out the other end of a dark tunnel with a clear vision for its future and a line-up of solid, well-designed cars on which to build—Ford.

Conventional drag racing is pretty much the furthest thing from a green sport, but that doesn’t stop me from enjoying the hell out of it. Yet even this tire-melting, gas-wasting sport is diving into the realm of alternative fuels for a variety of reasons.

Roush, a leading builder of aftermarket Mustangs, is developing two Mustangs for the drag strip powered not by gasoline, but clean-burning propane.

As an undergrad in college, I had the privilege of twice attending the annual Specialty Equipment Manufacturers Association (SEMA) Show in Las Vegas. SEMA is mostly known for wild, outlandish, and powerful versions of street cars; it isn’t the kind of place you go to find people discussing fuel efficiency and hybrids.

But 2009 is a year of reckoning and big changes are afoot in the auto industry. One sign of the times: M&J Enterprises has brought to this year’s SEMA a Ford Fusion Hybrid equipped with an aero body kit to reduce drag.

Ford Motor Company and Azure Dynamics have teamed up to introduce a battery electric commercial van called the Transit Connect. The electric van will be available in America and Canada beginning in 2010 and is the first vehicle to be produced as part of Ford’s accelerated electric vehicle strategy. Azure will integrate its Force Drive battery electric drive train into the van and Johnson Control-Saft has been selected as the lithium ion battery cells and battery packs supplier. The Transit Connect van is being marketed for fleet and retail use.

What Ford has not brought to market is their Ford Escape Flex-Fuel Hybrid which they have been working on for close to a decade. I actually drove one in a car rally in upstate New York two years ago (it was a great car) but the company discontinued its work claiming that there was no demand. How quickly times change.

Touring bands are notorious for their environmental footprints, but more and more the bands and their fans are taking steps to make the activity less damaging.

When it comes to music, the Beatles—fueled by my parents’ large collection of vinyl—dominated most of my early life. The White Album is like my musical comfort food; it’s what I go back to when I need to feel rooted. But in terms of the music that has influenced and shaped much of my adult life, there is no band more important than Phish.

One of the biggest gripes I hear in the US about fully electric cars is that they aren’t practical because they don’t have enough range. But, what’s strange about this is, according to the 2001 US Department of Transportation National Household Travel Survey (NHTS), the average person drives their personal vehicle less than 23 miles a day—a number that is more than sufficiently covered by the 100-mile range of most upcoming mass-market electric cars.

So, if the average person drives a quarter of the distance an electric car is capable of going in a given day, why do people still say that they aren’t practical? It certainly isn’t a feeling based in how people actually use their cars. No, it’s more of a feeling based on our obsession with risk aversion—trying to avoid potential problems even if those problems don’t crop up during 95% of the rest of our lives.

The American hybrid landscape is shifting under our feet.

With the perceptible movement of a slow landslide, Ford hybrid sales have been dramatically increasing over the last year—sales in September were up 73% from last September. According to Automotive News (subs. req’d), this brings Ford within a few thousand units of overtaking Honda to become the second largest seller of hybrids in America.

These numbers are significant because, according to Ford hybrid marketing manager David Finnegan, “More than 60 percent of Fusion Hybrid sales have been from non-Ford owners, and more than half of those are customers coming from import brands, mostly from Toyota and Honda.”

Confirming Finnegan’s assessment, the established hybrid juggernaut, Toyota, has seen sales of its hybrids plummet 28% in the same time period. Toyota still blows all the hybrid competition out of the water—capturing nearly 66% of all US hybrid sales—but the speed with which the changes are taking place certainly bodes well for a healthy and competitive hybrid marketplace in the future.

Mazda, one of the few manufacturers to stay out of the hybrid car craze, has announced they will raise over $1 billion for hybrid research by issuing 315.2 million shares of their stock. As someone who questions the practicality of hybrids, this news is rather disappointing to me personally. You might call me a “hybrid hater.”

But what about hydrogen, Mazda? Le sigh…

Any Top Gear fans here? (editor’s note: ME!!!) In case you don’t know, Top Gear is a British television show where the three hosts Jeremy Clarkson, Richard Hammond, and James May embark on odd and hilarious adventures involving automobiles. One segment places “Stars in a reasonably priced car”, having them compete for track times in an economy car.

Jay Leno is using this idea for his new show on NBC, “The Jay Leno Show,” but putting a twist on it. Rather than putting stars in a Chevy Lancetti like Top Gear, Leno will have his guests racing in the “Green Car Challenge.” The vehicle of choice?  The upcoming all-electric Ford Focus BEV.

Editor’s Note: This is a guest contribution by Nancy Gioia, Ford’s Director of Sustainable Mobility Technologies and Hybrid Vehicle Programs.

It’s clear electric vehicles (EVs) will be part of the transportation mix of the future.

President Obama has set ambitious goals for wide-scale adoption of EV technology. Advances in battery technology will help bring more electrified vehicles to market for consumers and the desire to reduce CO2 emissions has increased attention on transportation alternatives like electric vehicles and plug-in hybrids.

To many Americans, India is just another one of those countries with LOTS of people in the general vicinity of China where they sometimes get routed when they call customer support with questions about why the new HP they just bought won’t turn on.

And that’s a shame, really, because India has so much to offer. From excellent food to the funky movie scene, India has some pretty great stuff. And now we can add another bean to India’s basket — the country has been stealthily gaining a reputation with auto manufacturers as the place to build fuel-efficient, small cars for export to the rest of the world.