Recycled paper at Starbucks, Citigroup and UPS - Where is it now?
A few weeks back, I was writing about CO2-friendly supply chains and saw the hefty list of U.S. companies that the Environmental Defense Fund had helped switch to recycled content in a drive to reduce paper waste across the nation.
Now, paper is back under the public eye in fuller force than ever because of its significant climate change footprint.
“Paper is a tremendously resource-intensive product to produce,” explains project manager Victoria Mills, “and the decomposition of paper in landfills generates methane, a greenhouse gas with 23 times the heat-trapping power of carbon dioxide.”
As part of the activity around Earth Day, we've been getting press releases forwarded to us from all manner of companies who want to get their name out in association with "green." And, while it is good that so many companies are recognizing the growing importance of green in all our lives, some of the announcements are full of excitement about what turns out to be some pretty weak activity.
