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  <title>Green Options &#187; free range</title>
  <link>http://greenoptions.com/tag/free-range</link>
  <description>Posts tagged 'free range'</description>
  <pubDate>Fri, 02 May 2008 21:42:27 +0000</pubDate>
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    <title>The Environment is What You Eat: Misleading Ecolabels like Natural, Free Range and Cruelty Free</title>
    <link>http://planetsave.com/blog/2008/05/02/the-environment-is-what-you-eat/</link>
    <comments>http://planetsave.com/blog/2008/05/02/the-environment-is-what-you-eat/#comments</comments>
    <pubDate>Fri, 02 May 2008 21:42:27 +0000</pubDate>
    <dc:creator>Janel Sterbentz</dc:creator>
    
		<category><![CDATA[Planetsave]]></category>

    <guid isPermaLink="false">http://planetsave.com/blog/2008/05/02/the-environment-is-what-you-eat/</guid>
    <description><![CDATA[<img src="http://planetsave.com/files/2008/05/freeroaming.jpg" alt="freeroaming.jpg" align="absmiddle" height="237" width="360" />

Entering a grocery store for a socially and environmentally minded person can be quite a stressful and trying experience. Should you buy that organic, free-range, cage-free, grass-fed, non-GMO, natural, fair-trade beef? How do you know if those chickens really are free to roam in bucolic pastures? How often are the organic farms audited? How do you know if the apple from New Zealand produced less fossil fuels compared to the local one? When the seemingly more ethical products cost up to twice as much as conventional ones, we end up staring at the shelves in a daze with recycle symbols and cheery looking Peruvian coffee growers circling our heads.<!--more-->
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    <content:encoded><![CDATA[

Entering a grocery store for a socially and environmentally minded person can be quite a stressful and trying experience. Should you buy that organic, free-range, cage-free, grass-fed, non-GMO, natural, fair-trade beef? How do you know if those chickens really are free to roam in bucolic pastures? How often are the organic farms audited? How do you know if the apple from New Zealand produced less fossil fuels compared to the local one? When the seemingly more ethical products cost up to twice as much as conventional ones, we end up staring at the shelves in a daze with recycle symbols and cheery looking Peruvian coffee growers circling our heads.]]></content:encoded>

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    <title>What to Consider When Buying Eggs</title>
    <link>http://eatdrinkbetter.com/2008/03/18/what-to-consider-when-buying-eggs/</link>
    <comments>http://eatdrinkbetter.com/2008/03/18/what-to-consider-when-buying-eggs/#comments</comments>
    <pubDate>Tue, 18 Mar 2008 19:11:58 +0000</pubDate>
    <dc:creator>Beth Bader</dc:creator>
    
		<category><![CDATA[local food]]></category>

		<category><![CDATA[non-alcoholic]]></category>

    <guid isPermaLink="false">http://eatdrinkbetter.com/2008/03/18/what-to-consider-when-buying-eggs/</guid>
    <description><![CDATA[<p><a href="http://eatdrinkbetter.com/files/2008/03/eggs_2.jpg" title="Eggs come in many colors, naturally, here brown and green eggs are shown with goose eggs."><img src="http://eatdrinkbetter.com/files/2008/03/eggs_2.jpg" alt="Eggs come in many colors, naturally, here brown and green eggs are shown with goose eggs." align="left" height="233" width="289" /></a><em>Beautiful green and brown eggs are dwarfed by the huge goose eggs. Some farms also offer duck eggs for interested buyers.<br />
</em></p>
<p>Want some of the most beautifully colored eggs this Easter, but don’t have time to dye them? No problem, you can get eggs in all colors from soft, warm brown to light sage, blue-green and olive or even pink. The best part? The chickens do all the work.</p>
<p>Different breeds of chickens produce different egg colors. This shell color is a result of  pigments that are secreted by the hen and deposited on the eggshell&#8217;s outer layers during formation in the chicken&#8217;s oviduct. Brown eggs are from the pigment protoporphyrin, a breakdown product of hemoglobin. Blue and green hues are caused by the pigment oocyanin, a by-product of bile formation.</p>
<p>I was a bit skeptical of some of the information I found from the Egg Nutrition Center. The Center reported that the color of the eggs a chicken lays is related to the species of the chicken and the color of the chicken’s earlobes. Chickens have earlobes? (<em>Tips on buying eggs and what the labels mean after the jump</em>). <!--more--></p>
<p>I loved the fresh brown eggs we used to get from our neighbor when I was a kid in rural Missouri. The beautiful brown shells and bright orange, firm yolks were almost worth reaching under the chicken for. Almost. The rest of the memory is of pecking beaks and chicken poop, I am likely scarred for life. Not enough to call the <a href="http://www.changethatsrightnow.com/problem_detail.asp?SDID=6291:1352">24-hour Alektorophobia hotline</a>, but we chicken-phobes can all rest better knowing operators are standing by to take our call. These days, I like my farm fresh, brown eggs, washed, and in a carton.</p>
<p>The color of the eggshell has nothing to do with the flavor or the nutritional value of the egg. Both of these depend on the diet of the chicken, how it is raised and the freshness of the egg. There is a lot of confusion, however, with all the terms regarding eggs. Caged, Cage-free, Free Range, Pastured, Vegetarian-Fed, High-Omega-3 … what does it all mean?</p>
<p>The information out there does not make the learning curve any easier. For example, the American Egg Board, sponsored by industrial chicken and egg farming, states that “The nutrient content of eggs is not affected by whether hens are raised free-range or in floor or cage operations.”</p>
<p>This statement can be true, but not always, and it is incredibly misleading. The problem is the use of the term free-range. You see, a chicken that has access to the outdoors is free-range or cage free, but this chicken may live in a pen and its diet may be the same commercial feed as a caged, factory farm chicken. The access to outdoors may be such a limited event in the chicken&#8217;s brief lifespan, that &#8220;free-range&#8221; doesn&#8217;t even apply.</p>
<p>Chickens who live in “cage and floor operations” have some of the worst living conditions of any large scale livestock farming. They are often force molted to increase egg production. Force molting is achieved by staving the chicken for five to fourteen days. The stress causes the chicken to lay more eggs temporarily. Just by supporting free-range chicken and egg production, we would be making a better choice. This choice may not greatly increase the nutrition content of the egg, however.</p>
<p>The nutrition of an egg is primarily determined by the chickens’ diet. A chicken that is free-range and has access to pasture and a natural diet of bugs and grass in addition to non-commercial grain produces eggs that are higher in Omega-3 and other nutrients.</p>
<p>Factory farmed eggs can be made higher in Omega-3 and some nutrients by supplementing the chickens’ diet with things like flax seed. These are more nutritious eggs than conventional factory farm eggs, but not a true substitute for the eggs produced from a pastured chickens’ natural diet.</p>
<p>A good clue to the nutritional content of an egg is the color of the yolk. The deep orange color often seen in a naturally-produced egg yolk is related to the chickens’ diet. If the diet includes yellow and orange plant pigments called xanthophylls, the yolk will be deep yellow-orange. If the diet is low in these pigments, the yolk can be almost colorless.</p>
<p>The yolk holds all of the egg’s vitamin content including six B vitamins, as well as vitamins A, D, and E. The yolk also contains the antioxidants lutein and zeaxanthin and trace amounts of carotene, phosphorus, iron, and magnesium.</p>
<p>The American Egg Board’s claim of equality also does not address any differences in egg nutrition for a chicken on a diet of commercial feed and antibiotics for “floor and cage operations” versus a chicken raised cage-free without antibiotics and not fed commercial feed. Commercial feed often contains animal by-products such as bone, feathers, blood, manure and animal parts. <a href="http://www.healthobservatory.org/headlines.cfm?refID=101386">It can also contain arsenic</a>.</p>
<p>These “animal by-products” are often from beef. This is the same ingredient that has been banned from commercial feed for beef cattle because of concerns over Mad Cow disease. Ironically, the “meat by-product” now used for the protein source in commercial cattle feed is chicken by-products and feather meal. So, which comes first? The chicken that eats the cow, or the cow that eats the chicken?</p>
<p>It&#8217;s important to note, that unlike cows (ruminants), chickens are not vegetarians. They do eat protein sources like bugs. The reason you see &#8220;vegetarian-fed&#8221; on labels is to reference the lack of animal by-products in the grain that the chickens&#8217; diet is supplemented with.</p>
<p>The ideal egg, for both humans and chickens, would be one from a chicken that has unlimited access to pasture and a natural diet of grasses and bugs in addition to grain that has not been supplemented with antibiotics, toxins or animal by-products. You can’t find these eggs in most grocery stores. You have to find the farmer or a grocery store that sources quality local eggs.</p>
<p>The Eat Well site has a great <a href="http://www.sustainabletable.org/shop/questions/qanda_farmer_eggs.pdf">guide to what you should ask your local farmer when sourcing eggs</a>, but here are a few important questions to ask so you can be sure you are getting the best eggs possible for you, and for the chicken:</p>
<ol>
<li>Are chickens allowed a natural and varied diet along with grain?</li>
<li>How much access to pasture do the chickens have? How long do they get to be outdoors?</li>
<li>Have producer describe &#8220;cage-free&#8221; conditions, or best yet, visit the farm</li>
<li>Is the feed free of animal by-products (vegetarian)? What type of feed is the chickens’ diet supplemented with?</li>
<li>Is the feed supplemented with high Omega-3 sources like flax seed?</li>
<li>Was the chicken ever fed antibiotics?</li>
<li>Was the chicken ever force molted?</li>
</ol>
]]></description>
    <content:encoded><![CDATA[ [1]Beautiful green and brown eggs are dwarfed by the huge goose eggs. Some farms also offer duck eggs for interested buyers.


Want some of the most beautifully colored eggs this Easter, but don’t have time to dye them? No problem, you can get eggs in all colors from soft, warm brown to light sage, blue-green and olive or even pink. The best part? The chickens do all the work.

Different breeds of chickens produce different egg colors. This shell color is a result of  pigments that are secreted by the hen and deposited on the eggshell's outer layers during formation in the chicken's oviduct. Brown eggs are from the pigment protoporphyrin, a breakdown product of hemoglobin. Blue and green hues are caused by the pigment oocyanin, a by-product of bile formation.

I was a bit skeptical of some of the information I found from the Egg Nutrition Center. The Center reported that the color of the eggs a chicken lays is related to the species of the chicken and the color of the chicken’s earlobes. Chickens have earlobes? (Tips on buying eggs and what the labels mean after the jump). 

[1] http://eatdrinkbetter.com/files/2008/03/eggs_2.jpg]]></content:encoded>

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    <title>The Green Options Interview: Jonah Sachs of Free Range Studios</title>
    <link>http://victoriae.greenoptions.com/2007/04/04/the-green-options-interview-jonah-sachs-of-free-range-studios/</link>
    <comments>http://victoriae.greenoptions.com/2007/04/04/the-green-options-interview-jonah-sachs-of-free-range-studios/#comments</comments>
    <pubDate>Wed, 04 Apr 2007 13:17:38 +0000</pubDate>
    <dc:creator>Victoria Everman</dc:creator>
    
    <guid isPermaLink="false">http://victoriae.greenoptions.com/2007/04/04/the-green-options-interview-jonah-sachs-of-free-range-studios/</guid>
    <description><![CDATA[<p><img src="/files/images/DSC_0470.jpg" border="0" width="250" height="250" />By now, you&#39;ve probably seen <a href="http://themeatrix.com/">&#34;The Meatrix</a>,&#34; seeing as it is the most successful web advocacy video in the history of the web. This project helped to bring the world of <a href="http://www.freerangegraphics.com/">Free Range Studios</a> into the limelight and gave much-deserved attention to their hard work. </p><p>Based in Berkeley and Washington DC, Free Range offers a wide selection of creative services for companies and non-profit organizations. &#34;We know that our best work comes not just from our                creative vision, but also from the creativity of those we serve.                That&#39;s why every project at Free Range is a collaboration between                designer and client. We&#39;ve built our reputation on being collaborative partners.&#34; Company co-founder and President, Jonah Sachs, recently took time out of his busy schedule to tell me more about starting Free Range, unique projects you&#39;ve probably never heard of, and a sneak peek at what&#39;s next. </p><p>Victoria E: How did you and Free Range co-founder Louis Fox decide to open a creative company with a conscience?<br /><br />Jonah Sachs: Louis and I were childhood friends. Since we were 7 years old, we had been making home movies, games and haunted houses. We always collaborated really well and complemented each other&#39;s creative energies. After college, I started doing some freelance design and Louis was a production assistant on films. I was in DC and he was in NY. I was getting really excited about the possibilities of using graphics to influence people&#39;s thinking. </p><p>I had been on a journalism path but soon felt that it wasn&#39;t just words that taught people. It was also how those words were presented. The form was becoming as interesting to me as the content. But as I started running into some walls artistically, I called Louis and asked him to join me. Louis has always been the fine artist between us and he added a totally new dimension to what I could do. Only problem was he knew nothing about computers or the internet. So it was really a learning process for both of us.</p>]]></description>
    <content:encoded><![CDATA[By now, you&#39;ve probably seen &#34;The Meatrix [1],&#34; seeing as it is the most successful web advocacy video in the history of the web. This project helped to bring the world of Free Range Studios [2] into the limelight and gave much-deserved attention to their hard work. Based in Berkeley and Washington DC, Free Range offers a wide selection of creative services for companies and non-profit organizations. &#34;We know that our best work comes not just from our                creative vision, but also from the creativity of those we serve.                That&#39;s why every project at Free Range is a collaboration between                designer and client. We&#39;ve built our reputation on being collaborative partners.&#34; Company co-founder and President, Jonah Sachs, recently took time out of his busy schedule to tell me more about starting Free Range, unique projects you&#39;ve probably never heard of, and a sneak peek at what&#39;s next. Victoria E: How did you and Free Range co-founder Louis Fox decide to open a creative company with a conscience?Jonah Sachs: Louis and I were childhood friends. Since we were 7 years old, we had been making home movies, games and haunted houses. We always collaborated really well and complemented each other&#39;s creative energies. After college, I started doing some freelance design and Louis was a production assistant on films. I was in DC and he was in NY. I was getting really excited about the possibilities of using graphics to influence people&#39;s thinking. I had been on a journalism path but soon felt that it wasn&#39;t just words that taught people. It was also how those words were presented. The form was becoming as interesting to me as the content. But as I started running into some walls artistically, I called Louis and asked him to join me. Louis has always been the fine artist between us and he added a totally new dimension to what I could do. Only problem was he knew nothing about computers or the internet. So it was really a learning process for both of us.As we began planning our work together, we realized the potential power of massively communicating through words and images. We dreamed pretty big but it kept bringing up the same question: If we were going to build a giant megaphone for ourselves didn&#39;t that mean we also had to really take responsibility for what we were saying?  Advertising is manipulation, and it&#39;s one thing to manipulate a friend or two, but quite another to manipulate thousands if not millions.  It was a tough question to tackle.  We didn&#39;t want to hamstring our fledgling project by imposing impossible ideals upon it, but more and more we were realizing that we didn&#39;t want to do this at all if we couldn&#39;t do it with our consciences fully behind it. And since we were working out of my bedroom with nothing to lose, we really had no overhead or risk. We put up our first web site saying we only worked for progressive non-profits. We lost a lot of potential clients that way, but we instantly earned the attention of the community we wanted to serve. And that&#39;s created a real loyalty from that community that has kept us going for 8 years now. VE: The client list on the company&#39;s website reads like a &#34;who&#39;s who&#34; of green businesses and organizations. Was there a particular group that was a uniquely exciting experience to work with?JS: We did a piece with Students for a Free Tibet [3] that really made us realize what this work was all about, what was possible. They teamed us up with the Beastie Boys to make a video for the song &#34;Sabotage.&#34; The video showed the face of a Tibetan monk sentenced to death by the Chinese government plastered all over the world. It was all faked, but it looked like there was graffiti of this guy&#39;s face wherever you turned. Shortly after the campaign, this man&#39;s death sentence was commuted. It was a wonderful thrill. We had a similar experience working with Amnesty International. We made a giant truck billboard that drove around the Saudi embassy demanding they open their legal system to outside oversight. The billboard was embarrassing to them, showing the sword from the Saudi flag cutting off someone&#39;s raised hand (a common practice in Saudi justice). The tagline said &#34;Want to know Saudi Arabia&#39;s Human Rights Secret? Raise your Hand.&#34; They quickly caved to Amnesty&#39;s demands and opened a once-closed system to outside view. VE: Despite your range of media works, Free Range is well known for its Flash animation videos. Do you have a favorite Flash project?JS: When it comes to our flash movies, some of the older ones still make me smile the most. &#34;A Bear Votes [4]&#34; is a classic (our second movie), and it was so cheap and so simple, but it was really fun. And it reminds me of a more innocent time on the web when people passed something around even if it wasn&#39;t the edgiest, nastiest thing going. I also like the piece we did for Working Assets about Lady Liberty [5] being imprisoned by the measures we were taking to &#34;protect&#34; the nation. It was, and still is,  a really important message for people to understand. And I love &#34;Friends with Low Wages [6]&#34; because it&#39;s so damn catchy and really was a victory for us in that we made a rather unsexy topic (union organizing) and brought hundreds of thousands of eyeballs to it. VE: &#34;The Meatrix&#34; is known as the most successful Flash advocacy movie in the history of the web. What is it like for your business to hold an unexpected title like that?JS: I often reflect on how, when we started this business, we hoped just to try something new and make enough money to live on. To have made some real, pioneering impacts on the world is beyond anything we could have imagined. It also makes us want to push to do it again. VE: Very much committed to giving back and helping the little guy, Free Range has the yearly Gratitude Grant [7], whose winner receives $15,000 worth of services. Who originally came up with the idea for this project? Why do you see it as an integral part of the group&#39;s business?JS: The idea came from McArthur, our VP, and Louis, the other co-founder. Our clients are all making sacrifices financially to do what they most care about. It&#39;s a language they inherently understand. So it&#39;s natural that serving this community we would make similar sacrifices. And in the end, the loyalty and attention we get does pay it back. VE: The media has such a large impact on our daily lives it&#39;s nearly subconscious. What more could be done to help promote eco and social change via entertainment and ads?JS: I wish I had the answer. The democratization of media has been the greatest gift the web has given us and its potential is enormous. But people, now given the option to consume anything, are still largely consuming the kind of media they&#39;ve been conditioned to enjoy. A lot of it doesn&#39;t enrich them or the planet. But I think the growing awareness about social issues, especially global warming recently, is going to bring about more message/entertainment melds (like we did with &#34;The Meatrix&#34;) that will have huge global impacts. I guess in short, we just need more creativity out there to disguise social content as entertainment. VE: Do you have any other nifty, secret projects in the works that you could hint at?JS: We&#39;re working on a next-generation eco-footprint calculator that is going to take the best elements of video games, social networking and earth science to create an incredible experience of measuring your personal impact on the Earth and what you can do to reduce it. It&#39;s going to be amazing.

[1] http://themeatrix.com/
[2] http://www.freerangegraphics.com/
[3] http://www.freerangegraphics.com/flash%5Flist/flash_movies/fl_save_tenzin.html
[4] http://www.freerangegraphics.com/flash%5Flist/flash_movies/fl_bearVotes.html
[5] http://www.freerangegraphics.com/flash%5Flist/flash_movies/fl_liberty.html
[6] http://walmartworkersrights.org/
[7] http://www.freerangestudios.com/grant07/]]></content:encoded>

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