BlogHer ‘09: The “Blog-Ola” Issue for Green Mamas
Mama bloggers get a lot of free stuff. And that was one of the issues discussed at BlogHer ‘09. There, I met many ladies who said the boxes of goodies would be piled high by the time they got home.
Companies look for cheap advertising in the form of positive reviews. And they often turn to broke mom bloggers with the promise of free stuff to lure them into a few kind words.
And as “green” has become the “new black”, many products are greenwashed, hocked to green-minded bloggers in the hopes that we’ll overlook some of the obvious faults and rebrand the crap the product for them.
Maybe you and I know to look for parabens and fragrance, but does the average blogger, who may gush over the “green”?
NPR’s All Things Considered looked at the swag issue on Monday.
